Surpassed 100 Million Views! Persol Tempstaff Launches New Ad Campaign Leveraging Vertical Short Comedy 'Sukima no Sukipi' IP
Persol Tempstaff has launched a new advertising campaign using the IP of the hit vertical short comedy 'Sukima no Sukipi', which has over 100 million views. Co-produced with QREATION, it promotes the message 'Tempstaff for your first job consultation'.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 20:03
- 🔍 Collected: April 6, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 01:22 (349h 51m after Collected)
Persol Tempstaff Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazunari Kimura; hereinafter Persol Tempstaff), which provides temporary staffing and outsourcing businesses within the comprehensive human resources services Persol Group, has started distributing a new advertising campaign utilizing the IP of the vertical short comedy "Sukima no Sukipi." on Thursday, April 2, 2026.
The vertical short comedy "Sukima no Sukipi.," themed around "working," began streaming in September 2025 and has surpassed a cumulative total of 100 million views. Due to the tremendous response, and to more broadly convey diverse thoughts and values regarding "working," Tempstaff produced this advertisement as its first collaborative initiative with co-production partner QREATION Inc.
■ Creative Concept
The key message of this creative is "Tempstaff for your first job consultation."
We believe there are many people who don't know who or what to consult when worrying about their current job, their first employment, or a career change. The campaign was created based on the concept of promoting Tempstaff as the go-to partner for that "first job consultation," emphasizing that we are an approachable presence you can easily consult with.
The vertical short comedy "Sukima no Sukipi.," themed around "working," began streaming in September 2025 and has surpassed a cumulative total of 100 million views. Due to the tremendous response, and to more broadly convey diverse thoughts and values regarding "working," Tempstaff produced this advertisement as its first collaborative initiative with co-production partner QREATION Inc.
■ Creative Concept
The key message of this creative is "Tempstaff for your first job consultation."
We believe there are many people who don't know who or what to consult when worrying about their current job, their first employment, or a career change. The campaign was created based on the concept of promoting Tempstaff as the go-to partner for that "first job consultation," emphasizing that we are an approachable presence you can easily consult with.