Avanti Staff Announces New Brand Concept: 'Value that fits you, together.'
Avanti Staff, a Persol Group company, launched its new brand concept on April 1, 2026. The concept emphasizes co-creating value tailored to each individual amidst diverse work styles.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:01
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 17:26 (480h 38m after Collected)
Avanti Staff Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Ryota Kurokawa), an integrated HR service provider of the Persol Group, has formulated and announced a new brand concept as of April 1, 2026.
'Value that fits you, together.'
Having reached the major milestone of its 40th anniversary in 2024, the company re-examined the identity of the Avanti Staff brand. The new concept was established to more clearly communicate how the company provides value while cherishing the trust of its customers.
Regarding the New Brand Concept:
Recently, while diverse and flexible work styles have become widespread, many people feel hesitant or anxious, not knowing what to choose amidst an overflow of options and information. In a rapidly changing social environment, Avanti Staff aims to be an entity that co-creates 'value that fits YOU' and no one else. The key visual accompanying the brand concept uses rainbow-colored puzzle pieces to symbolize diversity and represent the will to co-create value with all stakeholders through the imagery of hands on both sides.
Comment from Ryota Kurokawa, President and Representative Director:
Since our founding, we have provided HR services by valuing 'trust' above all else, staying close to individuals and companies, and thinking together about the optimal choice for each. In an era of significant changes in work styles and values, we want to be an entity that continues to face each person and company sincerely and co-create value that fits them. This concept embodies the 'provision of high-value-added services through co-creation with customers' outlined in our three-year mid-term management plan starting in FY2026, and is the first step in our new brand strategy. Avanti Staff will continue to leverage the trust and track record built so far, along with our strengths as a member of the Persol Group, to support each customer in a fast-changing society.
'Value that fits you, together.'
Having reached the major milestone of its 40th anniversary in 2024, the company re-examined the identity of the Avanti Staff brand. The new concept was established to more clearly communicate how the company provides value while cherishing the trust of its customers.
Regarding the New Brand Concept:
Recently, while diverse and flexible work styles have become widespread, many people feel hesitant or anxious, not knowing what to choose amidst an overflow of options and information. In a rapidly changing social environment, Avanti Staff aims to be an entity that co-creates 'value that fits YOU' and no one else. The key visual accompanying the brand concept uses rainbow-colored puzzle pieces to symbolize diversity and represent the will to co-create value with all stakeholders through the imagery of hands on both sides.
Comment from Ryota Kurokawa, President and Representative Director:
Since our founding, we have provided HR services by valuing 'trust' above all else, staying close to individuals and companies, and thinking together about the optimal choice for each. In an era of significant changes in work styles and values, we want to be an entity that continues to face each person and company sincerely and co-create value that fits them. This concept embodies the 'provision of high-value-added services through co-creation with customers' outlined in our three-year mid-term management plan starting in FY2026, and is the first step in our new brand strategy. Avanti Staff will continue to leverage the trust and track record built so far, along with our strengths as a member of the Persol Group, to support each customer in a fast-changing society.