Avanti Staff Announces New Brand Concept: "Together, we create value that suits you."

Avanti Staff Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Ryota Kurokawa; hereinafter "Avanti Staff"), a member of the comprehensive human resources service PERSOL Group, has formulated and announced a new brand concept, effective April 1, 2026.

"Together, we create value that suits you."

Having reached the significant milestone of its 40th anniversary in 2024, Avanti Staff re-examined the essence of its brand. In doing so, we determined the need to more clearly communicate "how we provide value while cherishing the trust of our customers," leading to the establishment of this brand concept.

■ About the New Brand Concept

In recent years, while diverse and flexible work styles have become widespread, many individuals feel lost or anxious, wondering "what to choose" amidst an abundance of options and information.

In a rapidly changing social environment, Avanti Staff aims to "continue to be a presence that creates value tailored to 'you,' not anyone else, together with you."

The key visual, created alongside the brand concept, expresses the intention to co-create value tailored to each stakeholder, who possess different colors and shapes, using rainbow-colored puzzle pieces and two hands, symbolizing diversity.

■ Comment from Representative Director and President, Ryota Kurokawa

Since its founding, our company has prioritized "trust," working closely with individuals and companies to jointly consider the optimal choices for each, and providing human resources services. Precisely because we are in an era where work styles and values are undergoing significant changes, we believe it is essential to sincerely engage with each individual and each company, and to continue to be a presence that co-creates value tailored to them. This led to the formulation of our brand concept, "Together, we create value that suits you."

This concept embodies "providing high-value-added services through co-creation with customers," which is a goal set in our three-year mid-term management plan starting in fiscal year 2026, and also represents the first step in our new brand strategy.

Moving forward, Avanti Staff will continue to leverage the trust and achievements cultivated over the years, as well as the strengths of being a member of the PERSOL Group. We will remain close to each customer even in a rapidly changing society, and together, we will create "value that suits you."

■ About Avanti Staff Co., Ltd. https://www.avantistaff.com/

Since its establishment in 1984, Avanti Staff has responded to diverse customer needs related to human resources, including temporary staffing, recruitment, training, and outsourcing. In 2019, it joined the PERSOL Group and is a comprehensive human resources service company with strong ties to Mizuho Bank and Marubeni for over 40 years.

Headquarters: 6-7 Kabutocho, Nihonbashi, Chuo-ku, Tokyo, Kabutocho 7th Heiwa Building

Established: September 1984

Capital: 170.9 million JPY

Shareholders: PERSOL TEMPSTAFF CO., LTD., Mizuho Bank, Ltd., Marubeni Corporation, Mizuho Trust & Banking Co., Ltd.

Businesses:

・Temporary Staffing Business (General Staffing, Senior Staffing) License No. 派13-010005

We provide temporary staffing services tailored to diverse needs, from immediate-impact talent to experienced senior talent, primarily for office work.

・Recruitment Business License No. 13-ユ‐010193

We address corporate recruitment challenges by matching candidates based on desired profiles and organizational characteristics, leading to long-term success.

・Outsourcing Business

Mainly for administrative and management departments, we provide integrated support from business design to operation, contributing to operational efficiency and productivity improvement.

・Training Business (General Training, Language Training)

We support individual growth and corporate human resource development through business skills training and language training.

Locations: Tokyo, Yokohama, Nagoya, Osaka