TP Supports Japanese Companies in AI Utilization: Turning Proofs of Concept into Results

TOKYO, June 30, 2026 — While investment in artificial intelligence (AI) by Japanese companies is accelerating, many businesses face challenges in transitioning from the proof-of-concept (PoC) stage to full-scale implementation and generating concrete business results. TP (Headquarters: Paris, France; Japan Corporation: Teleperformance Japan Inc., Location: Tokyo) will further strengthen its services to support the introduction and operation of AI in customer service and business operations, enabling companies to smoothly transition from the AI PoC stage to full-scale adoption.

TP has been operating in Japan since 2018 and currently employs approximately 1,500 people, providing services from two domestic locations.

According to MIT Technology Review Insights, while corporate AI investment and executive commitment are expanding, 95% of companies face challenges in transitioning their generative AI initiatives from the PoC stage to company-wide deployment. Japanese companies are also grappling with these issues while advancing efforts toward full-scale AI adoption and integration into their operations. Leveraging its extensive operational experience cultivated globally and its understanding of the Japanese market, TP supports companies in connecting AI PoCs to concrete business results, rather than letting them remain as mere experiments. TP offers a wide range of AI-powered services, including "TP.ai Data Services," "TP.ai FAB Growth," and industry-specific Business Process Management (BPM) solutions. Through these services, TP assists companies in promoting AI utilization on a company-wide scale and achieving tangible business outcomes, moving beyond isolated PoCs.

Hisayoshi Tamaki, Senior Vice President and Head of Sales for Japan and Korea, possesses extensive experience in the AI field and has supported clients in transforming customer service, improving operational efficiency, and enhancing the effectiveness of AI utilization. Mr. Tamaki stated:

"Many Japanese companies are already engaged in initiatives such as generative AI, business automation, knowledge management, and AI-driven customer engagement. The challenge moving forward is to link these efforts to sustainable business results. The goal of AI utilization in Japan is not to replace people with technology. By redesigning operations with AI as a premise, people can focus more on roles that only humans can fulfill, such as making more advanced judgments, providing empathetic responses, handling exceptional cases, building trust with customers, and continuous improvement."

In Japan, addressing labor shortages, meeting evolving customer needs, and maintaining service quality are critical challenges for businesses. TP believes there is significant potential to leverage its globally accumulated expertise in AI-driven customer service and business process management within this market environment. Furthermore, TP views the deeply rooted Japanese culture of "Kaizen" (continuous improvement) as a crucial foundation for sustainably enhancing the value of AI utilization. By continuously improving business processes and knowledge through the analysis of operational data and strengthening governance, the value of AI can be further amplified. TP is committed to supporting the advancement of customer service and business operations through practical and scalable AI utilization, enabling Japanese companies to translate AI into concrete business results.

About TP

TP is a global company providing digital business services. Operating in approximately 100 countries worldwide, TP delivers simpler, faster, and safer customer experiences to leading global companies and their customers by integrating advanced technology with human expertise. Its service areas span a wide range, from front-office operations responsible for customer service to back-office operations, offering digital transformation services utilizing AI, debt collection and business consulting, as well as specialized services such as interpretation, translation, localization, visa and consular-related services, and recruitment support. Leveraging its multilingual expert teams and country/regional networks across approximately 100 countries, TP promotes sustainable business activities that contribute not only to its client companies but also to local communities and the environment. For more information, please visit https://www.tp.com/ja-jp/locations/japan/.