TELECY Announces Transition to New Management System and Retirement/Appointment of Representative Directors

TELECY Inc. (Minato-ku, Tokyo; Representative Director and CEO: Kazuyuki Furuya), a group company of CARTA HOLDINGS Inc. that provides integrated marketing communication services centered on performance-based TV commercials, announces its transition to a new management system effective July 1, 2026. Kazuyuki Furuya will assume the role of Representative Director and CEO, and Shotaro Yoshihama will assume the role of Representative Director and COO, establishing a dual-representative system with a CEO responsible for mid-to-long-term strategy planning and group collaboration, and a COO responsible for business operations and execution.

Background of the Transition to the New Management System

Since its founding in 2020, TELECY has provided integrated marketing communication services centered on performance-based TV commercials, steadily increasing its handled volume. Now that the business has reached a certain scale, we are at a turning point for the next phase of growth.

With the expansion of our business, the management functions undertaken by TELECY have expanded in two directions. One is the role of driving TELECY's growth through mid-to-long-term strategies by deepening collaboration with group companies, including CARTA HOLDINGS. The other is the role of responding to the business challenges of client companies, which are becoming increasingly sophisticated and complex, with execution capabilities rooted in the field. In this context, in an environment where technologies such as generative AI are advancing automation in analysis and production, the ability to connect strategy to execution and achieve solid results is being questioned more than ever.

To strengthen both of these functions without compromise, we have determined that a system where dedicated representatives are in charge of each is optimal. Therefore, TELECY will transition to a dual-representative system on July 1, 2026, based on the organizational foundation built since its founding, with a Representative Director and CEO responsible for mid-to-long-term strategy and group collaboration, and a Representative Director and COO responsible for business operations and execution. By having separate representatives dedicated to strategy and execution, we will enhance the quality of decision-making while further strengthening support for our client companies.

Role Allocation in the New Management System

In the new system, the domains handled by the two representatives will be clearly divided.

Representative Director and CEO Kazuyuki Furuya: Will oversee the formulation of mid-to-long-term management strategies and strategic collaboration with internal and external stakeholders, including group companies, partner companies, and shareholders. He will fully leverage his expertise gained from numerous business development projects as an Executive Officer of CARTA HOLDINGS, playing a role in connecting the group's overall capabilities to TELECY's growth.

Representative Director and COO Shotaro Yoshihama: Will be responsible for business operations and strategy execution. Yoshihama has led the launch of TELECY's business, as well as solution and product development, driving business progress. As a person with both business operations expertise and management experience, he will be responsible for field-based execution.

By having dedicated representatives responsible for strategy and execution, we will enhance the quality of decision-making while further strengthening support for our client companies.

New Officer Structure (Effective July 1, 2026)

Position

Name

Representative Director and CEO

Kazuyuki Furuya

Representative Director and COO

Shotaro Yoshihama

Director

Hideki Watanabe

Director

Manabu Takahashi

Director

Kota Sugawara

Outside Director

Motoki Asabuki

Comment from Representative Director and CEO Kazuyuki Furuya

"TELECY has steadily grown by providing integrated marketing communication services centered on performance-based TV commercials.

As CEO, I will be responsible for promoting mid-to-long-term strategies and group collaboration to ensure this growth is sustainable.

By deepening collaboration with CARTA HOLDINGS and various stakeholders, and by TELECY proactively leveraging the group's overall capabilities, we will build a system that can contribute even more to the business growth of our client companies."

Comment from Representative Director and COO Shotaro Yoshihama

"Since its founding, TELECY has aimed to be a partner that draws out and creates business growth with our client companies.

We are able to reach this day thanks to everyone who has joined us in our many challenges. We will respond to the trust placed in us with results.

I believe this change in representation is a new step for TELECY to evolve towards its next stage of growth.

Precisely because we are in an era where technology handles analysis and execution, including AI, our true value lies in the power of questioning to draw out fundamental issues, the vision to envision the future with our own will, and the passion that only humans can generate.

By combining human power with technology, we will delve deeper than ever before into realizing the growth that you aim for. We will continue to enhance the value that makes us chosen by you, pursuing reproducible mechanisms rather than accidental outcomes."

Comment from Former Representative Director and President & CEO Tomohiro Kawase

"From our founding in 2020 to today, we have pursued one goal: to be an organization that can contribute to the business growth of our client companies.

Our progress to this point is solely due to the strength of each and every client company that has placed their trust in us, and each colleague who has challenged with us. I express my sincere gratitude.

Now that our business has reached a certain scale and technology is questioning the very nature of management, I believe that further growth requires an evolution from management dependent on individual capabilities to management that creates value through the overall strength of the organization and the group.

Building on the foundation we have established, I am confident that TELECY will move forward even further from here under the new system of Furuya and Yoshihama, who will be responsible for strategy and execution. And I myself will continue to be involved in its growth while changing my position."

*Regarding the future of former Representative Director and President & CEO Tomohiro Kawase*

Kawase, who will retire as Representative Director on June 30, 2026, will assume the position of "Executive Fellow" at TELECY starting July 1, based on an advisory contract with TELECY. He will continue to support TELECY's growth from an external perspective through advice on management and business strategy, and supervision of solution development.

Under the new management system, TELECY will further deepen the value proposition of "integrated marketing" that fuses technology and human power, and strive to meet your high expectations.

About "TELECY" (https://telecy.tv/)

TELECY is a company that provides integrated marketing communication services centered on performance-based TV commercials. We partner with client companies from strategy formulation to creative planning and production, media buying, and performance measurement, contributing to their business growth.

Key Features of TELECY

1) Centered on performance-based TV commercials, we plan and execute integrated communication measures tailored to the challenges faced by client companies, from strategy formulation to creative planning and production, media buying, and performance measurement.

2) With our patented "TELECY Analytics" (Patent No. 7112816 / Patent No. 7651769), we visualize the effectiveness of TV commercials using the same metrics as web advertising.

3) We handle various advertising media, from offline advertising such as taxi and elevator commercials, to online advertising such as TVer and YouTube.

【TELECY Inc.】 https://telecy.tv/

Representative Director and CEO: Kazuyuki Furuya Representative Director and COO: Shotaro Yoshihama

Location: Toranomon Hills Station Tower 36F, 2-6-1 Toranomon, Minato-ku, Tokyo

Established: January 4, 2021

Capital (including capital reserve): 99 million yen

Business Description: Planning, development, and operation of TV commercial distribution platforms / Offline marketing business / Digital marketing business