Telecy Launches Integrated Support for Awareness Expansion of CLINKS' Corporate Generative AI Chat Service 'Knowleful Chat'
Telecy provided end-to-end support for the corporate AI service 'Knowleful Chat,' including tagline development ('Everyone's Active AI'), creative production for YouTube and taxi ads, and media planning to lower psychological barriers to AI adoption.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 21:10
- 🔍 Collected: April 23, 2026 at 00:02 (2h 52m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 02:41 (2h 39m after Collected)
Telecy Co., Ltd., a subsidiary of CARTA HOLDINGS and a provider of integrated marketing communication services focused on performance TV ads, has managed the first-ever commercial video production for CLINKS Co., Ltd.'s corporate generative AI chat service 'Knowleful Chat.' Telecy's support covers everything from communication design and tagline development to creative planning, media buying, and effectiveness analysis.
1. Background and Purpose
'Knowleful Chat' is designed as an 'Everyone's Active AI' that anyone can master without specialized knowledge. Telecy developed creative content aimed at removing the 'psychological hurdle to AI usage' and demonstrating specific problem-solving capabilities, rather than just increasing name recognition. By linking YouTube ads with taxi ads, the campaign aims to provide a direct image of how the service can be used within a company.
2. Support Areas by Telecy
- Tagline Development: Defining the brand identity by verbalizing the service's value.
- Video Production: Developing an anthropomorphic character to symbolize the brand and creating videos that intuitively convey benefits.
- Media Planning/Buying: Designing strategies to maximize reach among target demographics.
- Effect Verification: Analyzing user reactions per creative based on digital advertising data.
3. Initiative Overview
- Media Schedule: YouTube Ads from April 13, 2026; Taxi Ads from May 11, 2026.
- Creative Titles: 'Everyone's Active Prompt' version and 'Everyone's Active Internal Data' version.
- Key Points: Defined the tagline 'Everyone's Active AI' to represent the vision of organizational AI penetration. Developed a character to dispel the 'difficult' image of AI. Used a media mix strategy—YouTube for broad reach and taxi ads for the decision-making layer.
4. Future Outlook
Telecy will utilize data accumulated from this initiative to further penetrate the value of Knowleful Chat into society and continue providing optimal solutions for long-term business growth.
1. Background and Purpose
'Knowleful Chat' is designed as an 'Everyone's Active AI' that anyone can master without specialized knowledge. Telecy developed creative content aimed at removing the 'psychological hurdle to AI usage' and demonstrating specific problem-solving capabilities, rather than just increasing name recognition. By linking YouTube ads with taxi ads, the campaign aims to provide a direct image of how the service can be used within a company.
2. Support Areas by Telecy
- Tagline Development: Defining the brand identity by verbalizing the service's value.
- Video Production: Developing an anthropomorphic character to symbolize the brand and creating videos that intuitively convey benefits.
- Media Planning/Buying: Designing strategies to maximize reach among target demographics.
- Effect Verification: Analyzing user reactions per creative based on digital advertising data.
3. Initiative Overview
- Media Schedule: YouTube Ads from April 13, 2026; Taxi Ads from May 11, 2026.
- Creative Titles: 'Everyone's Active Prompt' version and 'Everyone's Active Internal Data' version.
- Key Points: Defined the tagline 'Everyone's Active AI' to represent the vision of organizational AI penetration. Developed a character to dispel the 'difficult' image of AI. Used a media mix strategy—YouTube for broad reach and taxi ads for the decision-making layer.
4. Future Outlook
Telecy will utilize data accumulated from this initiative to further penetrate the value of Knowleful Chat into society and continue providing optimal solutions for long-term business growth.