TELECY Produces Second Web CM for MOTEX, Promoting 'LANSCOPE's Brand Awareness and Problem-Solving Capabilities
TELECY produced the second Web CM for MOTEX's cybersecurity brand 'LANSCOPE', releasing it on YouTube on March 18th. It highlights the brand's comprehensive ability to solve complex IT security issues.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:10
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 22:13 (321h 43m after Collected)
TELECY Inc. (Minato-ku, Tokyo; Representative Director, President & CEO: Tomohiro Kawase), a CARTA HOLDINGS group company providing integrated marketing and communication services centered on performance-based TV commercials, has produced the second Web CM (3 episodes in total) for the cybersecurity brand 'LANSCOPE' provided by MOTEX Inc. (Yodogawa-ku, Osaka; President: Hiroyuki Tokumo, hereinafter 'MOTEX'). The campaign aims to penetrate the brand name and promote an understanding of the value it provides in addressing diverse security issues. Following the previous campaign, TELECY provided end-to-end support from communication design to creative planning and production, media planning, and research.
### 1. Background and Purpose of the Second Production
In the previous Web CM released in 2025, the focus was on brand name penetration with the phrase 'Don't leave cybersecurity to chance, choose LANSCOPE' which successfully led many to recognize the name.
With increasingly sophisticated cyberattacks and the need for stronger security measures including supply chains, the security challenges faced by companies are becoming more complex. This includes compliance with the 'SCS Evaluation System (Security Countermeasure Evaluation System)*' promoted by the Ministry of Economy, Trade and Industry.
In this second series, we step further from the 'name recognition' phase. We aim to deepen the understanding of 'LANSCOPE' as a reliable presence that can comprehensively cover diverse IT risks, from information leakage countermeasures, virus protection, and vulnerability diagnosis featured in the first phase, to IDaaS (passwordless/multi-factor authentication) and consulting.
*Abbreviation for 'Security Countermeasure Evaluation System for Strengthening Supply Chains'. (From the 'Policy for Building the Security Countermeasure Evaluation System for Strengthening Supply Chains (Draft)' published by the Ministry of Economy, Trade and Industry in December 2025).
### 2. Areas Supported by TELECY
- Video Production: Planning and production of drama commercials (30 seconds, 3 episodes in total)
- Graphics: Key visual production
- Media Planning/Buying: Designing a media strategy to maximize reach to the target audience
- Analysis/Effectiveness Measurement: Implementing brand lift surveys to measure attitude shifts
### 3. Overview and Key Points of the Implemented Measures
■ Media Release Overview
- Media: YouTube
- Start Date: Wednesday, March 18, 2026
- URL: https://youtu.be/y3HloFuBwL4
### 1. Background and Purpose of the Second Production
In the previous Web CM released in 2025, the focus was on brand name penetration with the phrase 'Don't leave cybersecurity to chance, choose LANSCOPE' which successfully led many to recognize the name.
With increasingly sophisticated cyberattacks and the need for stronger security measures including supply chains, the security challenges faced by companies are becoming more complex. This includes compliance with the 'SCS Evaluation System (Security Countermeasure Evaluation System)*' promoted by the Ministry of Economy, Trade and Industry.
In this second series, we step further from the 'name recognition' phase. We aim to deepen the understanding of 'LANSCOPE' as a reliable presence that can comprehensively cover diverse IT risks, from information leakage countermeasures, virus protection, and vulnerability diagnosis featured in the first phase, to IDaaS (passwordless/multi-factor authentication) and consulting.
*Abbreviation for 'Security Countermeasure Evaluation System for Strengthening Supply Chains'. (From the 'Policy for Building the Security Countermeasure Evaluation System for Strengthening Supply Chains (Draft)' published by the Ministry of Economy, Trade and Industry in December 2025).
### 2. Areas Supported by TELECY
- Video Production: Planning and production of drama commercials (30 seconds, 3 episodes in total)
- Graphics: Key visual production
- Media Planning/Buying: Designing a media strategy to maximize reach to the target audience
- Analysis/Effectiveness Measurement: Implementing brand lift surveys to measure attitude shifts
### 3. Overview and Key Points of the Implemented Measures
■ Media Release Overview
- Media: YouTube
- Start Date: Wednesday, March 18, 2026
- URL: https://youtu.be/y3HloFuBwL4