Popular Merchandise from Rilakkuma Denim House and Sumikko Gurashi Denim House Now Available for Purchase Online!

Sales of select items begin at T-CHARACTER STORE Terakoya Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture) will begin online sales of select merchandise from "Rilakkuma Denim House" and "Sumikko Gurashi Denim House" on T-CHARACTER STORE, the brand's official online store, starting July 1, 2026 (Wed.) at 10:00 AM.

"Rilakkuma Denim House" and "Sumikko Gurashi Denim House," primarily operating stores in Kurashiki City, Okayama Prefecture, and Karuizawa Town, Nagano Prefecture, offer original products that incorporate the charm unique to Kurashiki, the "city of denim," with the concept of "playing with fashion through stylish and cute character denim."

In response to requests from customers who are far away or find it difficult to visit the stores, we will now begin selling select merchandise on the brand's official online store, T-CHARACTER STORE.

Original Designs Unique to Denim House The products for sale feature original designs unique to Denim House, combining denim with characters such as Rilakkuma and Sumikko Gurashi.

The lineup includes items that are easy to use daily and can be enjoyed by adult fans, such as merchandise that utilizes the texture of denim, and items incorporating embroidery and patch-style art. We plan to sell popular pouches, bags, and small accessories from the stores.

Product Lineup (Examples)

・Kurashiki Store Hanging Plushie Shirokuma (left) 2,420 yen (tax included)

・Kurashiki Store Hanging Plushie Neko (right) 2,750 yen (tax included)

・EDWIN Collaboration Plushie Rilakkuma (left) 4,950 yen (tax included)

・Karuizawa Store Collectible Plushie Korilakkuma (right) 3,850 yen (tax included)

・EDWIN Collaboration Plushie Tokage (left) ・EDWIN Collaboration Plushie Shirokuma (right) 4,620 yen (tax included) each

・Sumikko Gurashi Denim Apron

Long type (left) 4,180 yen (tax included)

Short type (center) 3,300 yen (tax included)

Kids apron (right) 2,970 yen (tax included)

・Rilakkuma Denim Apron

Long type (left) 4,180 yen (tax included)

Short type (center) 3,300 yen (tax included)

Kids apron (right) 2,970 yen (tax included)

・Sumikko Gurashi Cap (left) 2,640 yen (tax included) ・Sumikko Gurashi Hat (right) 2,640 yen (tax included)

・Rilakkuma Cap (left) 2,640 yen (tax included) ・Rilakkuma Hat (right) 2,640 yen (tax included)

・Sumikko Gurashi Denim Blanket 2,860 yen (tax included)

・Rilakkuma Denim Blanket 2,860 yen (tax included)

・Patches 880 yen (tax included) each

・Imabari Face Towel 1,760 yen (tax included) each

・Imabari Hand Towel 1,100 yen (tax included) each

・Other Denim House Original Merchandise

*Sales items are subject to change.

The World of Denim House from Anywhere in Japan Denim House is an original shop that fuses popular characters with the charm of denim, with stores located in Kurashiki, the "city of denim," and Karuizawa, surrounded by seasonal nature. We offer original products that can only be found here, along with the unique atmosphere of each region.

Now, some of the merchandise that was previously only available in stores can be purchased online, allowing us to deliver the unique world of Denim House to customers nationwide. While cherishing the appeal of store-exclusive items, we will continue to develop products that can be enjoyed by a wider range of customers.

[Sales Start Date] July 1, 2026 (Wed.) 10:00 AM

[Sales Site] T-CHARACTER STORE https://t-character.stores.jp/

[Brand Site] Rilakkuma Denim House / Sumikko Gurashi Denim House https://denimhouse.jp/

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About Terakoya Co., Ltd. Terakoya Co., Ltd. is a company that inherits Japan's traditional culture through the sale of souvenirs, primarily in tourist destinations.

Through unique and original development proposals that cannot be imitated by other companies, we provide and propose new yet nostalgic products, and our craft-based developed products are used by approximately 10 million customers annually through our 150 directly managed stores nationwide.

Terakoya Co., Ltd.

Headquarters: 7 Mameoda, Nishikyogoku, Ukyo-ku, Kyoto City, 615-0801

Representative: Kohei Kaizo, Representative Director

Established: November 1980

Phone: 075-325-3535 (Main)

URL:

http://www.telacoya.co.jp

Business Activities:

・Operation of concept shops

・Planning, manufacturing, and sales of original products

・Confectionery manufacturing and sales

・Mail order sales

・Store interior design and construction, etc.

[Inquiries from the General Public]

Terakoya Co., Ltd. Customer Service Center

Contact Person: Toshiya Takai

Phone: 0120-975-316 (Weekdays 10:00 AM - 5:00 PM)

E-mail: info@telacoya.co.jp

[Inquiries from Media Regarding This Matter]

Terakoya Co., Ltd. Public Relations Representative: Aki Morita

Phone: 075-325-3535

E-mail: y-morita@telacoya.co.jp

FAX: 075-325-3525