Survey Reveals 80% of Companies Face "Pre-Analysis Wall" in AI Customer Data Utilization

Techtouch Inc. conducted a survey of 1,003 professionals regarding AI utilization in customer data analysis. While AI adoption for improving Customer Experience (CX) is rising, only about 20% of companies feel they are fully utilizing qualitative data like call logs and chat histories. The survey found that the biggest bottleneck is the structuring and pre-processing of unstructured data rather than the analysis itself. Successful firms differentiate themselves through clear KPIs and standardized data preparation. Techtouch promotes its AI Central Voice platform to address these data structuring challenges and help companies turn VOC into actionable insights.