[May 14 (Thursday) | Webinar Announcement] TechSuite Inc. to Speak at Online Webinar 'Will AI Search Reduce Traffic? New SEO Norms Required in the Zero-Click Era'
TechSuite Inc. will host an online webinar on May 14, 2026, titled 'Will AI Search Reduce Traffic? New SEO Norms Required in the Zero-Click Era.' This event will feature speakers from three companies, including TechSuite's COO, Mr. Kurata, discussing AI search era SEO strategies and content evaluation metrics, offering new insights.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:44 (12 min after Collected)
TechSuite Inc. (TechSuite / Generative AI x Marketing Division COO, Head of Business Shintaro Kurata) will speak at an online webinar titled 'Will AI Search Reduce Traffic? New SEO Norms Required in the Zero-Click Era,' hosted by TechSuite Inc. on Thursday, May 14, 2026.
Click here to register
Background
With ChatGPT and Perplexity becoming commonplace, users' information seeking has definitively shifted from 'searching and clicking' to 'asking AI and getting direct answers.' Companies that have achieved results with Google search are likely facing the question, 'Should we continue with this strategy?'
Responding to AI search cannot be completed with owned media alone. LLMs generate answers by referencing not only articles but also all external information such as social media, reviews, videos, and news. The premise that 'good articles will be chosen' is now being shaken.
In this webinar, three companies—Effectual, EXIDEA, and TechSuite—will tackle this theme from their respective areas of expertise. 'How will search behavior change with AI search?', 'What are the conditions for content evaluated by LLMs?', 'Where should we review our current SEO strategy?'—in 60 minutes, you can rapidly update your knowledge of the new SEO norms for the AI search era.
TechSuite Inc. Speaker Overview
TechSuite Inc. will speak in the session 'AI Search Optimization: What to Measure First? Designing Metrics and Practical Steps by Differentiating Citations and Mentions.'
In this session, we will explain the concept of designing metrics by differentiating 'citations' and 'mentions' by LLMs, and concrete practical steps.
Speaker Profile
Shintaro Kurata, COO, Bakuyasu AI Division, TechSuite Inc.
Began practical experience as a WEB director while enrolled in the Faculty of Economics at Doshisha University. Joined the company after working at Konica Minolta Inc. Launched the generative AI-powered SEO article代行事業 (article writing agency business), achieving the No. 1 market share in the same category. Has a track record of over 30,000 AI-written articles and experience in media growth to a monthly revenue of 100 million yen within one year of launch. Currently handles a wide range of activities from AI app development to systematization of SEO operations.
＼ Participant-exclusive benefit, free book present! ／
As a participant-exclusive benefit, all respondents to the survey will receive a free electronic version (PDF) of the book 'The AI Search Optimization Textbook,' which summarizes strategies for the AI search era. This is a must-read for everyone involved in SEO and content marketing.
'When I asked ChatGPT, only competitor names came up──'
Google's AI overviews, ChatGPT, Gemini. User search behavior is dramatically changing. From the traditional '10 blue links' to an era where AI directly provides answers. Companies unable to adapt to this change are unknowingly losing customer touchpoints.
This book is a practical guide for your company to be 'chosen' in AI search.
Click here to register
Event Information
Title
Will AI Search Reduce Traffic? New SEO Norms Required in the Zero-Click Era
Organizer
TechSuite Inc.
Date and Time
Thursday, May 14, 2026, 12:00 PM - 1:00 PM
Overview
Online streaming / Capacity 500 people / Free participation
Target Audience
Marketing managers who lack a clear policy for SEO strategies in the AI search era / Those who want to grasp the conditions for 'content chosen by AI' / Those looking for the next step to overcome stagnation in search traffic.
Registration
https://bakuyasu.techsuite.co.jp/seminar/webinar20260514/
Timetable
◼ 12:00〜12:03: Introduction｜TechSuite Inc.
◼ 12:03〜12:21: The quality of inquiries changes! New common sense for lead acquisition 'Brand SEO Strategy'｜Akihiro Tarumi, EXIDEA Inc.
◼ 12:21〜12:39: AI Search Optimization: What to Measure First? Designing Metrics and Practical Steps by Differentiating Citations and Mentions｜Shintaro Kurata, TechSuite Inc.
◼ 12:39〜12:57: [Reputation Management in the AI Search Era] Beyond the Extension of SEO: 360-degree AIO/LLMO Measures Including SNS, Videos, and Reviews｜Yosuke Watanabe, Effectual Inc.
◼ 12:57〜13:00: Closing｜TechSuite Inc.
'AI Search Partners' specializing in AI search measures has started
ChatGPT, Perplexity, Google AI Overviews, etc.
Click here to register
Background
With ChatGPT and Perplexity becoming commonplace, users' information seeking has definitively shifted from 'searching and clicking' to 'asking AI and getting direct answers.' Companies that have achieved results with Google search are likely facing the question, 'Should we continue with this strategy?'
Responding to AI search cannot be completed with owned media alone. LLMs generate answers by referencing not only articles but also all external information such as social media, reviews, videos, and news. The premise that 'good articles will be chosen' is now being shaken.
In this webinar, three companies—Effectual, EXIDEA, and TechSuite—will tackle this theme from their respective areas of expertise. 'How will search behavior change with AI search?', 'What are the conditions for content evaluated by LLMs?', 'Where should we review our current SEO strategy?'—in 60 minutes, you can rapidly update your knowledge of the new SEO norms for the AI search era.
TechSuite Inc. Speaker Overview
TechSuite Inc. will speak in the session 'AI Search Optimization: What to Measure First? Designing Metrics and Practical Steps by Differentiating Citations and Mentions.'
In this session, we will explain the concept of designing metrics by differentiating 'citations' and 'mentions' by LLMs, and concrete practical steps.
Speaker Profile
Shintaro Kurata, COO, Bakuyasu AI Division, TechSuite Inc.
Began practical experience as a WEB director while enrolled in the Faculty of Economics at Doshisha University. Joined the company after working at Konica Minolta Inc. Launched the generative AI-powered SEO article代行事業 (article writing agency business), achieving the No. 1 market share in the same category. Has a track record of over 30,000 AI-written articles and experience in media growth to a monthly revenue of 100 million yen within one year of launch. Currently handles a wide range of activities from AI app development to systematization of SEO operations.
＼ Participant-exclusive benefit, free book present! ／
As a participant-exclusive benefit, all respondents to the survey will receive a free electronic version (PDF) of the book 'The AI Search Optimization Textbook,' which summarizes strategies for the AI search era. This is a must-read for everyone involved in SEO and content marketing.
'When I asked ChatGPT, only competitor names came up──'
Google's AI overviews, ChatGPT, Gemini. User search behavior is dramatically changing. From the traditional '10 blue links' to an era where AI directly provides answers. Companies unable to adapt to this change are unknowingly losing customer touchpoints.
This book is a practical guide for your company to be 'chosen' in AI search.
Click here to register
Event Information
Title
Will AI Search Reduce Traffic? New SEO Norms Required in the Zero-Click Era
Organizer
TechSuite Inc.
Date and Time
Thursday, May 14, 2026, 12:00 PM - 1:00 PM
Overview
Online streaming / Capacity 500 people / Free participation
Target Audience
Marketing managers who lack a clear policy for SEO strategies in the AI search era / Those who want to grasp the conditions for 'content chosen by AI' / Those looking for the next step to overcome stagnation in search traffic.
Registration
https://bakuyasu.techsuite.co.jp/seminar/webinar20260514/
Timetable
◼ 12:00〜12:03: Introduction｜TechSuite Inc.
◼ 12:03〜12:21: The quality of inquiries changes! New common sense for lead acquisition 'Brand SEO Strategy'｜Akihiro Tarumi, EXIDEA Inc.
◼ 12:21〜12:39: AI Search Optimization: What to Measure First? Designing Metrics and Practical Steps by Differentiating Citations and Mentions｜Shintaro Kurata, TechSuite Inc.
◼ 12:39〜12:57: [Reputation Management in the AI Search Era] Beyond the Extension of SEO: 360-degree AIO/LLMO Measures Including SNS, Videos, and Reviews｜Yosuke Watanabe, Effectual Inc.
◼ 12:57〜13:00: Closing｜TechSuite Inc.
'AI Search Partners' specializing in AI search measures has started
ChatGPT, Perplexity, Google AI Overviews, etc.