Techro Overhauls SEO and LLMO Strategy Services to Adapt to a Changing Search Environment

Techro Inc. (Location: Shibuya-ku, Tokyo; CEO: Hisato Amano), a provider of web marketing support for corporations looking to increase new leads and business deals via the web, has announced a complete overhaul of its main service offerings. This is in response to the rapidly changing B2B marketing landscape and diversifying client needs.

Moving forward, the company will focus on four specific plans (Lead Generation Support Plan, LLMO/AIO Strategy Support Plan, HubSpot Implementation/Utilization Design Plan, and an e-learning service) to contribute to lead acquisition and sales conversion for B2B companies.

Background of the Service Renewal

Previously, Techro has supported numerous B2B companies with a data-driven approach to owned media management, SEO, and web marketing strategy.

However, in recent times, the spread of generative AI has led to more advanced and complex challenges in B2B marketing, including decreased owned media page views due to search environment changes, the emergence of LLMO/AIO strategies, and soaring advertising costs.

The typical B2B process of inside sales securing appointments after a client downloads materials is beginning to change. The company recognized a daily need for more advanced support, such as building systems to efficiently convert leads acquired in an environment where comparison and consideration happen on AI platforms.

The main objective of this service renewal is to provide more flexible and essential support tailored to each company's unique needs and the changing market trends, without being constrained by traditional frameworks.

The Lead Generation Support Plan (SEO and owned media support) has been a core service since the company's founding in 2016. Furthermore, CEO Hisato Amano has a background in data science from his university days, which is relevant to the LLMO/AIO domain, and there is a desire to focus support on the company's areas of expertise.

By establishing a system that can provide support from 'strategy design to practical implementation' cohesively and seamlessly, Techro aims to contribute more deeply to its clients' business growth.

The Four Renewed Service Plans

Based on the experience and data accumulated from supporting over 100 companies, Techro will offer plans specialized in four areas particularly in demand in current B2B marketing.

1. **Lead Generation Support Plan** This plan focuses on a company's owned media to build a lead generation structure through search inflow design (including SEO and AI search) and overall site path improvement. Offered since 2016, it provides end-to-end support from strategy to execution, covering both content and technical aspects of SEO. It works alongside clients to select industry-specific keywords, create product-aware content, and design owned media or websites to maximize web-based leads.

2. **LLMO/AIO Strategy Support Plan** This plan aims to have a company's information cited and referenced in AI searches like ChatGPT and Gemini. In addition to foundational SEO, it involves information design including PR, external sites, and citations to maximize AI-driven recognition, traffic, and conversions. Techro has cases of AI-driven references and conversions, and its own site saw a 23% increase in document requests over six months. The plan aims to secure new inflow and lead channels while sharing the latest know-how through regular meetings and chat.

3. **HubSpot Implementation/Utilization Design Plan** This plan involves CRM/MA design to convert acquired leads into business deals and orders. Through HubSpot, it visualizes which leads sales should prioritize and builds a system to resolve departmental silos. It performs segmentation based on behavioral data and designs optimal nurturing paths to integrate marketing and sales processes. It resolves issues like 'can't use it effectively' or 'deals aren't increasing' and provides hands-on support to build a marketing system directly linked to revenue.

4. **B2B Marketing E-learning Service 'MARKABLE'** An e-learning service that develops a ready-to-work B2B marketing team with just 5 minutes of study per day. It offers over 200 lessons for beginner, intermediate, and advanced levels. Each lesson has a comprehension check for review. Each chapter also includes practical lessons requiring team discussion. The service targets not only marketing but also sales, corporate planning, and HR departments to support in-house marketing capabilities.

A Message from CEO Hisato Amano

CEO of Techro Inc. He studied data science while studying abroad at the National University of Singapore and the Indian Institute of Technology, and started a business during his sophomore year of university. After operating a study abroad media site for about a year and a half, he sold the business. He then started a B2B marketing advisory business, leveraging his knowledge of content marketing. He is knowledgeable in B2B marketing, focusing on SEO and MA tools.

Our mission has always been 'to reconstruct the value of products and services through marketing and create reasons to be chosen.' This service renewal is an important first step to embody our philosophy of shifting 'from making things to creating experiences.'

Especially from 2024 to 2025, the rise of generative AI has significantly changed the marketing landscape. We are receiving more inquiries about LLMO strategies, but the fundamental needs for 'lead acquisition' and 'sales conversion' remain unchanged. Many seem to be unsure about how to respond.

In this new phase of marketing, I hope that Techro, with its diverse team of members from various specializations and backgrounds, can show a new path and contribute to our clients' success by leveraging our respective expertise.

At the same time, Techro's core beliefs in being 'data-driven' and our 'commitment to achieving KPIs' remain constant. Through our new four plans, we will do our utmost to maximize the marketing results of B2B companies and promote co-creation, with an eye on the entire Japanese market and, in the future, the global environment.