[A Must-See for Those Wanting to Connect to Deal Acquisition!] Techro Explains Methods to Turn Content Investments, such as Owned Media Operations, into Pathways for Closing Deals on 5/12 (Tue) from 12:00
Techro Inc. will co-host a free BtoB marketing webinar on May 12, alongside Debono and immedio, explaining how to convert content investments into business deals.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 17:30
- 🔍 Collected: April 23, 2026 at 09:01
- 🤖 AI Analyzed: April 23, 2026 at 09:17 (15 min after Collected)
Techro Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Hisato Amano; hereinafter 'our company'), which supports lead generation and deal creation for BtoB companies, will hold a webinar on Tuesday, May 12, jointly with Debono Inc. (Location: Minato-ku, Tokyo; Representative Director: Ryosuke Adachi) and immedio Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Hideki Hamada). The three companies will co-host the webinar titled '"Deal Acquisition Can Be Reproduced with Content and Operations" ── Optimal Design to Increase Deal Acquisition Realized by Improving Content Quality and Tech-Touch'.
This webinar targets marketing managers who worry that 'even though we are producing content such as owned media and whitepapers, it has not led to acquiring deals or orders.' A total of three companies will introduce practical design methods from lead generation to deal conversion.
Our company will take the stage first, with Representative Director Amano presenting on the theme, 'Search Behavior Changing with AI. The "Three Changes" Now Necessary for Owned Media that Can Create Deals from Mass Production of Articles.'
▼ Click here to apply
https://techro.co.jp/20260512-webinar/?organizationId=2492
Seminar Overview
In BtoB marketing, an increasing number of companies are investing in content measures such as owned media operations and whitepaper production.
On the other hand, there are many cases where despite producing content, it doesn't lead to acquiring deals or orders due to challenges like 'getting leads but not increasing deals' or 'conducting nurturing but not connecting to deal conversion'.
In this webinar, three companies—Techro, with abundant knowledge in owned media and SEO; Debono, with strengths in whitepapers and nurturing content; and immedio, which contributes to acquiring deals from websites and materials through tech-touch—will explain practical design methods from lead generation to deal conversion from their respective perspectives.
You can catch up on reproducible tactics to connect content investments to deals and orders in just one hour.
Techro Speaking Session
Theme: Search Behavior Changing with AI. The 'Three Changes' Now Necessary for Owned Media that Can Create Deals from Mass Production of Articles
Speaker: Representative Director Hisato Amano
In our company's session, we will explain an owned media content creation strategy that acquires the comparison and consideration segment in the AI era and reliably connects them to deals. We will also talk about follow-up strategies that lead to the creation of a long-term sales pipeline.
Details and Application Process
Title:
'Deal Acquisition Can Be Reproduced with Content and Operations' ── Optimal Design to Increase Deal Acquisition Realized by Improving Content Quality and Tech-Touch
Date and Time:
Tuesday, May 12, 2026, 12:00-13:00
Target Audience:
- Marketing managers and personnel who want to link content investments to results such as deals and orders
- Those who want to learn design methods to connect content measures not just to 'attracting customers' but up to 'deal acquisition'
- Those who are working on owned media and SEO but are not connecting to deals or orders
- Those who are producing whitepapers and content but feel challenged in converting them into deals
Method of Participation:
Online
Participation Fee:
Free
Application Process:
Please apply from the page below. After applying, we will send you a viewing URL, so please join from there on the day.
https://techro.co.jp/20260512-webinar/?organizationId=2492
▼ Click here to apply
https://techro.co.jp/20260512-webinar/?organizationId=2492
About Our Company's Speaker
Hisato Amano
Representative Director, Techro Inc.
CEO of Techro Inc. He studied data science while studying abroad at the National University of Singapore and the Indian Institute of Technology, and started a business during his sophomore year of university. He operated the study abroad media 'Exchange Study Abroad.com' for about a year and a half before selling the business.
After that, leveraging his knowledge of content marketing, he started an advisory business for BtoB marketing. He is well-versed in SEO and MA tools, focusing on BtoB marketing.
About Techro Inc.
[We are a company that conveys the value and appeal of BtoB companies through marketing]
Techro Inc. provides Web marketing support services for BtoB companies aiming to increase inquiries and deals via online channels. With the MVV of 'From making things to creating experiences', we work on supporting clients with the feeling of 'wanting to convey the value and experience of our clients' products and services through marketing'.
Furthermore, rather than relying on intuition or experience, we plan strategies and implement...
This webinar targets marketing managers who worry that 'even though we are producing content such as owned media and whitepapers, it has not led to acquiring deals or orders.' A total of three companies will introduce practical design methods from lead generation to deal conversion.
Our company will take the stage first, with Representative Director Amano presenting on the theme, 'Search Behavior Changing with AI. The "Three Changes" Now Necessary for Owned Media that Can Create Deals from Mass Production of Articles.'
▼ Click here to apply
https://techro.co.jp/20260512-webinar/?organizationId=2492
Seminar Overview
In BtoB marketing, an increasing number of companies are investing in content measures such as owned media operations and whitepaper production.
On the other hand, there are many cases where despite producing content, it doesn't lead to acquiring deals or orders due to challenges like 'getting leads but not increasing deals' or 'conducting nurturing but not connecting to deal conversion'.
In this webinar, three companies—Techro, with abundant knowledge in owned media and SEO; Debono, with strengths in whitepapers and nurturing content; and immedio, which contributes to acquiring deals from websites and materials through tech-touch—will explain practical design methods from lead generation to deal conversion from their respective perspectives.
You can catch up on reproducible tactics to connect content investments to deals and orders in just one hour.
Techro Speaking Session
Theme: Search Behavior Changing with AI. The 'Three Changes' Now Necessary for Owned Media that Can Create Deals from Mass Production of Articles
Speaker: Representative Director Hisato Amano
In our company's session, we will explain an owned media content creation strategy that acquires the comparison and consideration segment in the AI era and reliably connects them to deals. We will also talk about follow-up strategies that lead to the creation of a long-term sales pipeline.
Details and Application Process
Title:
'Deal Acquisition Can Be Reproduced with Content and Operations' ── Optimal Design to Increase Deal Acquisition Realized by Improving Content Quality and Tech-Touch
Date and Time:
Tuesday, May 12, 2026, 12:00-13:00
Target Audience:
- Marketing managers and personnel who want to link content investments to results such as deals and orders
- Those who want to learn design methods to connect content measures not just to 'attracting customers' but up to 'deal acquisition'
- Those who are working on owned media and SEO but are not connecting to deals or orders
- Those who are producing whitepapers and content but feel challenged in converting them into deals
Method of Participation:
Online
Participation Fee:
Free
Application Process:
Please apply from the page below. After applying, we will send you a viewing URL, so please join from there on the day.
https://techro.co.jp/20260512-webinar/?organizationId=2492
▼ Click here to apply
https://techro.co.jp/20260512-webinar/?organizationId=2492
About Our Company's Speaker
Hisato Amano
Representative Director, Techro Inc.
CEO of Techro Inc. He studied data science while studying abroad at the National University of Singapore and the Indian Institute of Technology, and started a business during his sophomore year of university. He operated the study abroad media 'Exchange Study Abroad.com' for about a year and a half before selling the business.
After that, leveraging his knowledge of content marketing, he started an advisory business for BtoB marketing. He is well-versed in SEO and MA tools, focusing on BtoB marketing.
About Techro Inc.
[We are a company that conveys the value and appeal of BtoB companies through marketing]
Techro Inc. provides Web marketing support services for BtoB companies aiming to increase inquiries and deals via online channels. With the MVV of 'From making things to creating experiences', we work on supporting clients with the feeling of 'wanting to convey the value and experience of our clients' products and services through marketing'.
Furthermore, rather than relying on intuition or experience, we plan strategies and implement...