New Column Series 'Oshicoco Style 💡' Launches: Supporting DX in 'Oshi-Activity' Business with Technoa × Oshicoco

Launch of the Column Series 'Oshicoco Style 💡'

Technoa Co., Ltd. (Headquarters: Gifu City, Gifu Prefecture; CEO: Koji Yamazaki) has partnered with Oshicoco Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; CEO: Natsuho Tada), an 'oshi-activity' support media with 110,000 total social media followers, to launch a new column series titled 'Oshicoco Style 💡'. Centered on the use of the original goods creation simulator 'i-DESIGNER (Ai-Designer)', the first four articles were published on June 15, 2026 (Monday).

This series aims to demonstrate to business operators how the passion of 'oshi-activity' fans and pet owners to 'create something' can be transformed into a 'sellable system' for goods vendors and IP holders—essentially, 'Digital Transformation (DX) in oshi-activity business'. Through experiential reports covering sports, pets, local goods, and design verification, the series illustrates how even those without design experience can use the simulator to visualize and create products.

Additionally, 'DX in oshi-activity business' will also be introduced at the 'Oshi-Activity EXPO' held in June.

Exhibition Information: https://i-designer.com/news/20260604

Event Name: 5th Oshi-Activity EXPO [Summer] (within Lifestyle Week Summer 2026)

Dates: June 24 (Wed) – 26 (Fri)

Booth: L46-42

There’s a desire to create—but no clear vision of the final product

Even when oshi-activity fans or pet owners want to create their own unique goods, barriers such as operating design software, uncertainty about the final look, and preparing submission files have long been obstacles. For goods vendors, unclear communication leads to complaints and time-consuming corrections for submission errors.

Excerpt from the Original Goods Creation Survey

In fact, a joint survey conducted by Technoa and Oshicoco on 'Original Goods Creation' revealed that 100% of oshi-activity fans expressed interest in using advanced simulation features.

※When asked if they would be happy to have a simulation function that shows the final product during online ordering, 100% responded with either 'very happy' or 'somewhat happy'.

Additionally, over 70% expressed concerns about the quality of the final product, indicating that the desire to create coexists with anxiety about the outcome.

Addressing this anxiety and transforming it into an experience that fans want is directly linked to business success.

[Survey Overview]

Survey Name: Survey on Original Goods Creation (Joint Survey by Oshicoco Co., Ltd. and Technoa Co., Ltd.)

Survey Period: September 2–9, 2025

Target Respondents: Oshi-activity fans who follow 'Oshicoco, Oshi-Activity Support Media' on Instagram

Total Valid Responses: 834

Method: Utilizing Oshicoco’s survey service 'Oshi-Pedia'

Survey Results (PR TIMES Release by Oshicoco Co., Ltd.): https://prtimes.jp/main/html/rd/p/000000147.000095735.html

When creating while viewing the screen, the gap between professionals and amateurs narrows

In one of the columns, both a professional designer and a design novice created smartphone cases on the same theme using 'i-DESIGNER'. In this test, both completed their designs in about 10 minutes, with almost no noticeable difference in quality. The ability to adjust and confirm the final look in real time on screen appears to be a key factor in lowering the barrier to creation.

First Four Articles in the 'Oshicoco Style 💡' Series

Cheering for your favorite team at the stadium—but cuteness is non-negotiable

A current female university student writer, who visits stadiums every weekend, shares her top 8 must-have items for game-day support, based on real experience. A bonus section also introduces how to create custom uniforms using 'i-DESIGNER'. This content offers valuable insights for sports teams, licensors, and IP holders looking to expand fan merchandise.

[Sports Oshi-Activity] Full Support × Cuteness is a Must! 8 Game-Day Essentials from a Female Student Fan

My pet became merchandise

Turn that one photo sleeping in your phone’s camera roll into an acrylic stand, badge, or tote bag. This is an experiential report by a pet owner who actually tried creating '5 types of goods from just one photo'. The pet market is a broad opportunity for goods businesses, as it allows entry with just a single photo.

Beginner-Friendly! 5 Original Goods Ideas Using Your Pet’s Photo

The plastic clip that seals your sandwich bread bag? It’s actually made in Saitama

That item known as a 'bag closure'—almost all domestic production is handled by a single company in Kawaguchi City, Saitama Prefecture. This experiential report turns such a niche 'Saitama common knowledge' into an acrylic keychain. It’s a useful reference for businesses considering local merchandise development.

[Local Goods Creation Experience Report] Turning 'Saitama Common Knowledge' into Merchandise!

Designer vs. amateur: A 10-minute design battle

To address the question, 'Even with a simulator, isn’t design skill still essential?', we conducted an actual design showdown. Check the results in the article.

[Verification] Can a design beginner win using a simulator for original goods creation?

Try the 'experience of creating' first

'i-DESIGNER' Acrylic Key Design Simulator Image

Goods vendors, IP holders, and local businesses interested in adopting the platform are encouraged to contact us via the inquiry form. You can experience the full creation and ordering flow that end users go through on our demo site.

→ Demo Site: https://i-designer.com/demosite

→ Column List: https://i-designer.com/media/

→ Contact: https://i-designer.com/

About Oshicoco Co., Ltd.

Targeting the 'oshi-activity' demographic, Oshicoco operates online stores and media platforms, provides oshi-activity marketing support (planning, research, advertising), and runs goods manufacturing and licensing businesses.

Headquarters: K's APARTMENT 303, 3-32-2 Jingumae, Shibuya Ward, Tokyo

CEO: Natsuho Tada

Official Website: https://corp.oshicoco.co.jp/

Technoa Co., Ltd.

An IT company providing various package systems to small and medium-sized manufacturers, medical institutions, and custom e-commerce sites. Through IT management consulting and hands-on support services, Technoa helps clients achieve digital transformation.

Corporate Philosophy: Making happy connections with companies and people we meet