【oggi otto × seven two three】Collaboration Pop-Up Event to be Held in Daikanyama. Hair Diagnosis and Product Sales.

Techno Eight Co., Ltd. (Headquarters: Tsurumi-ku, Osaka City, Osaka; President: Takeshi Mori), which runs the total beauty brand 'oggi otto', will host a pop-up event in collaboration with 'seven two three', a brand by designer abe natsumi. The event will be held from June 19 (Fri) to June 21 (Sun), 2026 at Daikanyama T-SITE GARDEN GALLERY. The introductory content has been released.

*June 19 (Fri) is limited to press and relations.

A. Experience content to feel oggi otto close to you

① Hair quality diagnosis and care suggestions by brand staff (free, no reservation required)

Professional beauticians provide individual counseling and care suggestions tailored to your hair concerns. After the event, we will also introduce nearby salons that handle the products. After the diagnosis, you will receive a present of 'oggi otto CMC Milky Mini (50g)'.

② 'Real' fragrance experience and voting

Vote for your favorite scent from 9 types of 100% natural essential oils blended according to each person's lifestyle and concerns.

③ SNS follow campaign

Follow oggi otto's official Instagram or TikTok to receive an event original sticker.

*Furthermore, those who experience all three (① to ③) will receive 'oggi otto Silky Mousse (85g)' as a present.

*Each novelty item is limited in quantity and will end when planned numbers are reached.

B. Collaboration items available only here

- Original drawstring pouch (with trial set of oggi otto Serum & Serum Mask) Price: 5,500 yen (tax included)

- Original scrunchie (white/gray, 2 colors) Gifted for those who purchase oggi otto products totaling 20,000 yen or more (tax included). Also available for individual purchase at 6,600 yen each (tax included).

- Original bag Gifted for those who purchase oggi otto products totaling 30,000 yen or more (tax included). Also available for individual purchase at 7,700 yen each (tax included).

*Each original item is limited in quantity.

C. Space and fragrance production embodying brand worldviews

The new worldview born from the intersection of the brands' sensibilities has been incorporated into the space. The venue features monuments and costume displays created by designer abe natsumi, as well as spatial production expressing the worldview of the supervising brands. The venue is enveloped by the gentle fragrance of oggi otto's original blend of essential oils. Please spend a relaxing time with the gently spreading fragrance.

D. Music time coloring the evening on the second day

On the evening of the second day (Saturday, June 20, 17:00-20:00), there will be a DJ time by artist Yu Matsumoto. Enjoy a special time with music.

Yu Matsumoto

Born in Osaka Prefecture. Based in Tokyo, she works as a model, talent, and radio personality, as well as a DJ.

Please enjoy the exciting time at the venue, as if floating between the ordinary and extraordinary.

We look forward to seeing you all.

Details here

oggi otto official Instagram

POP UP EVENT Overview

Event name: oggi otto × seven two three POP UP EVENT

Dates: June 19, 2026 (Fri) 17:30 - 20:00 *Limited to relations and press June 20 (Sat) 10:00 - 20:00 *DJ time 17:00 - 20:00 June 21 (Sun) 10:00 - 18:00

Venue: Daikanyama T-SITE GARDEN GALLERY 150-0033 Tokyo, Shibuya-ku, Sarugakucho 16-15 (5 min walk from Daikanyama Station on Tokyu Toyoko Line)

seven two three / abe natsumi

Fashion brand by designer abe natsumi. Brand concept: 'Designing the evanescence within fantastic beauty from a feminine perspective, creating extraordinary moments.' The brand is made with the desire to deliver clothes that make everyday life a little happier.

Brand site: https://723.fashionstore.jp/ Official Instagram: https://www.instagram.com/seventwothree_723/

◇ Creator comment

When I received the offer for collaboration from oggi otto, I felt very honored and deeply resonated. Styling hair and wearing clothes: I look forward to the new expression of beauty born from the overlap of both. I often create clothing inspired by stories. I want to deliver an experience where the wearer can see a slightly different view just for that moment. I create with an awareness of a worldview where the wearer becomes the protagonist of a story. For this event, we have prepared a comfortable space away from everyday life. I hope this time becomes an opportunity for everyone to live more richly and beautifully.

Total beauty brand 'oggi otto'

With the concept of 'Infinite possibilities for today,' we develop various products and services beyond hair care to create future beauty beyond a modest, healthy, and comfortable lifestyle. The Impressive PPT Serum, containing over 40% PPT-based surfactants, has been talked about as 'magic shampoo®' due to word-of-mouth that 'hair becomes so beautiful as if by magic!' Rare and highly specialized 'authentic' items are loved by many, and we will celebrate the 12th anniversary of launch in July 2026. We pursue various possibilities to improve the value together with the beauty industry and our partners, and to brighten our customers' 'today.' We will continue to create new excitement through new products and services, synergy through cross-industry collaborations, and environmentally friendly manufacturing.

Details here

oggi otto brand page

Company profile

Company name: Techno Eight Co., Ltd. Headquarters: 4-13-8 Imazukita, Tsurumi-ku, Osaka City, Osaka Prefecture Representative: President Takeshi Mori Business: Manufacture and sale of cosmetics (beauty materials sales, hair salons/beauty wholesale activation business) Corporate HP: https://www.techno-eight.co.jp/ oggi otto brand page: https://oggiotto.com/