A New Synergy Delivering Comfortable 'Space': oggi otto and Shonan Beach FM Launch a Value Co-Creation Project
oggi otto has become a radio program sponsor for Shonan Beach FM, launching a new project to co-create value.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:33
- 🔍 Collected: March 28, 2026 at 21:59 (5h 25m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 07:24 (417h 24m after Collected)
Techno Eight Co., Ltd. (Headquarters: Tsurumi-ku, Osaka; Representative Director: Takeshi Mori), the company behind the total beauty brand 'oggi otto,' will become the corner sponsor for 'Shonan Re-Treat' on the popular radio program 'SHONAN BREEZE SUNDAY' on Shonan Beach FM, starting in April 2026.
"Delivering a high-quality, comfortable daily life in harmony with nature."
This project, born from the resonance between the worldviews of oggi otto and Shonan Beach FM, aims to create a sense of 'space' (yohaku) that gently balances your daily life.
Please look forward to this new initiative from oggi otto, a brand that has consistently generated value through diverse collaborations.
■ Background
oggi otto is a total beauty brand that proposes a comfortable lifestyle starting with hair care. Through various partnerships, including those in the beauty industry, we have developed authentic, LOHAS-oriented products, services, and content that resonate with our customers.
Additionally, through our collaboration brand 'oggimuta' with the marine brand 'muta MARINE,' we have focused on lifestyles that integrate nature, such as the sea and mountains.
High-quality gifts from nature gently balance us and soothe our hearts. This connection to nature is the origin of our craftsmanship, from the scents created with oggi otto essential oils to our use of naturally derived ingredients.
While our media formats differ, we deeply resonate with Shonan Beach FM—which delivers the relaxed atmosphere of ocean ripples through music—in our shared worldview of "moments that enhance comfort and quality of life."
Driven by this affinity in lifestyle values, our collaboration has officially begun. As the first phase of this project, oggi otto will sponsor the 'Shonan Re-Treat' segment of 'SHONAN BREEZE SUNDAY' starting in April 2026.
Even in the midst of busy days, by turning our attention to the sounds, scents, and textures of nature, our hearts can calm and return to a neutral state. We will continue to expand the possibilities of value co-creation to deliver such gentle 'space' to our listeners.
■ Broadcast Information
