Third Consecutive Participation in Nagoya Rainbow Pride! Booth Exhibition with "Insta-worthy Coffin" Experience & "Memorial Photo-style Shooting"!
TIA Corporation will participate in Nagoya Rainbow Pride for the third consecutive year, featuring an "Insta-worthy coffin" experience and "memorial photo-style shooting" booth. The company promotes diversity initiatives, with over 300 participants having enjoyed the experience over the past two years, demonstrating its commitment to D&I.
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- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
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Nagoya Rainbow Pride is an event that visualizes the diversity of each individual, including sexual orientation, gender identity, disability, race/ethnicity, beliefs, and age, centered around LGBTQ+ issues, and advocates for rights and dignity. TIA Corporation (Headquarters: Nagoya City, Aichi Prefecture; President: Norihisa Tomiyasu), which operates funeral businesses mainly in Nagoya City and in the Chubu, Kanto, Kansai, and Hokkaido areas, believes it has a social mission to provide all people with the opportunity to properly bid farewell to their loved ones. Agreeing with the event's objectives of diversity and inclusivity, the company first exhibited a booth in 2024 and is now participating for the third consecutive year.
This year, for its third participation, TIA will continue to offer the "Insta-worthy coffin experience," which has been a huge success with over 300 cumulative participants in the past two years, and the "memorial photo-style shooting" in collaboration with Takashi Mama's special floral altar! We will provide visitors with a special experience unlike any other.
【✨ Noteworthy Exhibition Contents ✨】
◆ 💎A precious experience of actually entering an "Insta-worthy coffin" produced by designer Mikako Fuse!
◆ 📸Photo shooting in the coffin is also possible! A unique photo experience to contemplate life and death.
◆ 🌈Experience "memorial photo-style shooting" at Takashi Mama x TIA's special collaboration altar!
The coffin experience uses TIA's designer coffin, and the memorial photo-style shooting is at Takashi Mama's special collaboration floral altar.
【Event Outline】
Nagoya Rainbow Pride 2026
Date and Time: Saturday, May 16, 2026, 10:30-18:00
Exhibition Location: Oasis 21 "Galaxy Square" Booths ㉚㉛ (2 booths)
Event details: https://nagoyarainbowpride.com/
【Experience Details】
🎨 ① Insta-worthy coffin experience
Two original design coffins by Mikako Fuse (brand name: GRAVETOKYO) are available. Anyone can actually enter these colorful and cute specially designed coffins. Photo shooting is also possible.
It is said that by closing the lid of the coffin and contemplating one's own death, one can live each day more meaningfully.
🌺 ② Takashi Mama Collaboration Altar "Memorial Photo-style Shooting" Experience
"Takashi Mama," beloved in Nagoya as "a florist by day, a gay bar mama by night," produces a gorgeous floral altar fitting for Rainbow Pride. You can take a funny photo that looks like a memorial portrait by peeking your face through the frame set on the altar! This experience is highly buzzworthy on social media.
【TIA's Initiatives for Diversity】
Based on the belief that properly bidding farewell to loved ones allows those left behind to move forward in their own lives, TIA upholds the motto of "supporting everyone's final farewell." Responding to the various diversities of the deceased and their bereaved families in a changing society is a mission for a funeral company, and the company is also promoting diversity initiatives internally.
TIA has exhibited at Nagoya Rainbow Pride since 2024. In 2024, over 100 people experienced the coffin, and in 2025, even more people participated, with a cumulative total of over 300 participants over the past two years. Takashi Mama's original altar has also been very popular as a photo spot every year.
In addition to event participation, TIA has revised its policies for employees, customers, and partner companies to consider sexual diversity and holds internal training to deepen understanding of diversity & inclusion. Furthermore, the company has modified its internal human resources system to include same-sex partners as spouses. Each employee is striving to deepen their knowledge and understanding of diverse sexualities and contribute to a society where everyone can live true to themselves.
【Past Participation Achievements and Visitor Feedback】
・2024: First exhibition, over 100 people experienced the coffin.
"This is my first time experiencing something like this!" "It made me think about life and death."
・2025: Second exhibition, even more participants than the first.
"It feels like my perspective on life will change! A wonderful and interesting experience." "It made me want to live harder."
・Over 300 people experienced it cumulatively over the past two years, and it became a topic on social media.
See how it was in 2024 here: https://www.youtube.com/watch?v=B_PC1eGgt2w
TIA Corporation
Head Office: 3-33-1 Kurokawahondori, Kita-ku, Nagoya City, Aichi Prefecture
Representative: Norihisa Tomiyasu, President and Representative Director
Established: July 1997
Capital: 1.895 billion JPY (as of end of September 2025)
Listed Market: Tokyo Stock Exchange Standard, Nagoya Stock Exchange Premier Market
Employees: 971 (as of end of September 2025)
Business Description: Overall undertaking of funeral services and various memorial services, aftercare for bereaved families based on consultation content after funeral services.
This year, for its third participation, TIA will continue to offer the "Insta-worthy coffin experience," which has been a huge success with over 300 cumulative participants in the past two years, and the "memorial photo-style shooting" in collaboration with Takashi Mama's special floral altar! We will provide visitors with a special experience unlike any other.
【✨ Noteworthy Exhibition Contents ✨】
◆ 💎A precious experience of actually entering an "Insta-worthy coffin" produced by designer Mikako Fuse!
◆ 📸Photo shooting in the coffin is also possible! A unique photo experience to contemplate life and death.
◆ 🌈Experience "memorial photo-style shooting" at Takashi Mama x TIA's special collaboration altar!
The coffin experience uses TIA's designer coffin, and the memorial photo-style shooting is at Takashi Mama's special collaboration floral altar.
【Event Outline】
Nagoya Rainbow Pride 2026
Date and Time: Saturday, May 16, 2026, 10:30-18:00
Exhibition Location: Oasis 21 "Galaxy Square" Booths ㉚㉛ (2 booths)
Event details: https://nagoyarainbowpride.com/
【Experience Details】
🎨 ① Insta-worthy coffin experience
Two original design coffins by Mikako Fuse (brand name: GRAVETOKYO) are available. Anyone can actually enter these colorful and cute specially designed coffins. Photo shooting is also possible.
It is said that by closing the lid of the coffin and contemplating one's own death, one can live each day more meaningfully.
🌺 ② Takashi Mama Collaboration Altar "Memorial Photo-style Shooting" Experience
"Takashi Mama," beloved in Nagoya as "a florist by day, a gay bar mama by night," produces a gorgeous floral altar fitting for Rainbow Pride. You can take a funny photo that looks like a memorial portrait by peeking your face through the frame set on the altar! This experience is highly buzzworthy on social media.
【TIA's Initiatives for Diversity】
Based on the belief that properly bidding farewell to loved ones allows those left behind to move forward in their own lives, TIA upholds the motto of "supporting everyone's final farewell." Responding to the various diversities of the deceased and their bereaved families in a changing society is a mission for a funeral company, and the company is also promoting diversity initiatives internally.
TIA has exhibited at Nagoya Rainbow Pride since 2024. In 2024, over 100 people experienced the coffin, and in 2025, even more people participated, with a cumulative total of over 300 participants over the past two years. Takashi Mama's original altar has also been very popular as a photo spot every year.
In addition to event participation, TIA has revised its policies for employees, customers, and partner companies to consider sexual diversity and holds internal training to deepen understanding of diversity & inclusion. Furthermore, the company has modified its internal human resources system to include same-sex partners as spouses. Each employee is striving to deepen their knowledge and understanding of diverse sexualities and contribute to a society where everyone can live true to themselves.
【Past Participation Achievements and Visitor Feedback】
・2024: First exhibition, over 100 people experienced the coffin.
"This is my first time experiencing something like this!" "It made me think about life and death."
・2025: Second exhibition, even more participants than the first.
"It feels like my perspective on life will change! A wonderful and interesting experience." "It made me want to live harder."
・Over 300 people experienced it cumulatively over the past two years, and it became a topic on social media.
See how it was in 2024 here: https://www.youtube.com/watch?v=B_PC1eGgt2w
TIA Corporation
Head Office: 3-33-1 Kurokawahondori, Kita-ku, Nagoya City, Aichi Prefecture
Representative: Norihisa Tomiyasu, President and Representative Director
Established: July 1997
Capital: 1.895 billion JPY (as of end of September 2025)
Listed Market: Tokyo Stock Exchange Standard, Nagoya Stock Exchange Premier Market
Employees: 971 (as of end of September 2025)
Business Description: Overall undertaking of funeral services and various memorial services, aftercare for bereaved families based on consultation content after funeral services.