teamLab Renews Official Hanshin Tigers App

teamLab was responsible for the planning, UI/UX design, design, and development for the renewal of the Hanshin Tigers official app.

Aiming to create a sense of unity between the Hanshin Tigers and their fans, the entire interface and functionality were designed to help users feel closer to the team and games, further strengthening that bond.

Communication Design to Sustain Fan Enthusiasm

We designed a communication flow that builds excitement leading up to the game and sustains that enthusiasm even after the game concludes.

Users can automatically receive timely information related to the game: highlights and recent opponent performance before the game, live game status and player stats during the game, and post-game analysis and performance updates for their favorite players after the game.

Additionally, the app supports a smooth game-day experience by providing useful information for preparation, such as access and merchandise, and enabling the use of digital tickets for games at Koshien Stadium.

Information Design to Feel Closer to Players

We incorporated features to help users feel closer to the players, such as displaying player visuals more frequently and providing quick updates on the performance of registered favorite players after games.

Building an Experience that Accumulates Bonds with the Team

Beyond registering favorite players, the app allows fans to keep records of their game attendance check-ins at all stadiums. For long-term official fan club members, it provides a way to view all their past membership cards, creating an experience where the bond between the team and the fans accumulates within the app.