Teads Expands Global Partnership with LG Ad Solutions
Teads has renewed and expanded its partnership with LG Ad Solutions, enabling exclusive access to LG smart TV home screen ad inventory across multiple markets in APAC and Europe, including Japan.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 01:30
- 🔍 Collected: May 19, 2026 at 17:01
- 🤖 AI Analyzed: May 20, 2026 at 07:26 (14h 24m after Collected)
Teads, the omnichannel advertising platform for the open internet, announced today the renewal of its exclusive partnership with LG Ad Solutions, a world leader in connected TV (CTV) and cross-screen advertising, covering the Asia-Pacific (APAC) region and Europe. The partnership now includes expansion into several new markets.
This expansion allows advertisers to reach high-quality, high-engagement audiences on LG smart TVs worldwide. In the following markets, advertisers can now exclusively utilize LG Ad Solutions' native CTV formats (such as home screens) through Teads:
Europe: France, Belgium, Germany, Austria, Switzerland, CEE (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia), Italy (new), Greece (new), Cyprus (new).
Asia-Pacific: India, Japan, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Thailand.
Advertisers can access this inventory through Teads’ self-serve platform, 'Teads Ad Manager'. Furthermore, Teads supports the maximization of brand outcomes through its comprehensive omnichannel platform, innovative creative solutions, and robust measurement tools.
A joint study with the MediaMento Institute showed that Teads' home screen video ads achieved a high attention rate of 48%, outperforming skippable pre-roll ads by 16%. Additionally, 3D creative formats were confirmed to capture user attention 29% faster than regular formats and maintain it for longer.
Teads CEO David Kostman stated, "Renewing our global partnership with LG Ad Solutions and expanding into new markets will further accelerate our CTV strategy. By combining premium CTV home screen inventory with our platform, we provide unparalleled quality and measurement environments."
Serge Matta, President of Global Ad Sales at LG Ad Solutions, said, "Expanding our partnership with Teads allows us to deploy LG's home screen inventory to more markets. This makes it easier for advertisers to access high-impact ad slots on LG smart TVs and execute large-scale campaigns."
This expansion allows advertisers to reach high-quality, high-engagement audiences on LG smart TVs worldwide. In the following markets, advertisers can now exclusively utilize LG Ad Solutions' native CTV formats (such as home screens) through Teads:
Europe: France, Belgium, Germany, Austria, Switzerland, CEE (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia), Italy (new), Greece (new), Cyprus (new).
Asia-Pacific: India, Japan, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Thailand.
Advertisers can access this inventory through Teads’ self-serve platform, 'Teads Ad Manager'. Furthermore, Teads supports the maximization of brand outcomes through its comprehensive omnichannel platform, innovative creative solutions, and robust measurement tools.
A joint study with the MediaMento Institute showed that Teads' home screen video ads achieved a high attention rate of 48%, outperforming skippable pre-roll ads by 16%. Additionally, 3D creative formats were confirmed to capture user attention 29% faster than regular formats and maintain it for longer.
Teads CEO David Kostman stated, "Renewing our global partnership with LG Ad Solutions and expanding into new markets will further accelerate our CTV strategy. By combining premium CTV home screen inventory with our platform, we provide unparalleled quality and measurement environments."
Serge Matta, President of Global Ad Sales at LG Ad Solutions, said, "Expanding our partnership with Teads allows us to deploy LG's home screen inventory to more markets. This makes it easier for advertisers to access high-impact ad slots on LG smart TVs and execute large-scale campaigns."
FAQ
Where is Teads' CTV advertising available?
It is available in APAC regions including Japan, Taiwan, Hong Kong, and India, as well as multiple European markets like France, Germany, and Italy.
What is the advantage of home screen advertising?
It offers high attention and engagement on the large television screen in the living room, outperforming traditional ad formats.
How can I access these ad slots?
You can access inventory and run campaigns directly through the 'Teads Ad Manager' platform.