Opening Ceremony Held for "TOKYO DREAM PARK" - A Complex Entertainment Facility with the Concept "It Starts with Immersion" to Open on Friday, March 27th

TV Asahi Corporation held an opening ceremony for its complex entertainment facility "TOKYO DREAM PARK" on March 25, 2026, in Ariake, Tokyo.

This facility is born as a core project of the media city strategy that TV Asahi has been promoting company-wide, based on the philosophy that "the source of all value lies in content." It is also positioned as a business base for creating new innovation in the new management plan "START UP Tele-Asa!! Management Plan 2026-2029." We aim to create a new hub that fuses entertainment and technology, including real events utilizing TV Asahi's original IP.

At the opening ceremony, greetings were received from distinguished guests including Yuriko Koike, Governor of Tokyo, Suguru Sano, Representative Director and President of Dentsu Inc., and Shigeru Hayakawa, Chairman and Representative Director of Toyota Alvark Tokyo Co., Ltd.

At the opening of the ceremony, Hiroshi Hayakawa, Chairman and Representative Director of TV Asahi Holdings Corporation, representing the organizers, expressed his gratitude to all stakeholders and spoke about his vision for "TOKYO DREAM PARK."

■Organizer's Greeting: Hiroshi Hayakawa, Chairman and Representative Director, TV Asahi Holdings Corporation

This project, "Tokyo Dream Park," began six years ago in 2020 when we acquired the land in Ariake in support of the Tokyo Metropolitan Government's vision for a futuristic waterfront city in the Rinkai Fukutoshin area. This was a strategic decision that new business development was necessary to complement the stagnant growth of advertising revenue, which supports TV Asahi's core business, in the future.

In addition, although TV Asahi has achieved the "three crowns" in viewership ratings for two consecutive years, we recognized the need to tackle new challenges beyond that. For over 65 years since our founding, we have accumulated expertise in entertainment program production such as "Music Station" and "Untitled Concert," know-how from the EX THEATER opened in 2013, and business experience from the Roppongi Hills Summer Festival, which attracts one to two million visitors annually in conjunction with it. By combining all this knowledge, we envision creating innovation by fusing entertainment and digital technology, and accelerating growth with the revenue generated from it.

Entertainment is generally translated as "amusement," but it also has the meaning of "to entertain" or "to welcome." We conveyed this intention of entertaining and welcoming many viewers and people to the many production companies, music-related companies, and artists who have supported us in program production and events, and requested their cooperation and participation. As a result, the entertainment programs for the two theaters at Tokyo Dream Park are almost fully booked for the next year. We are truly moved by your prompt cooperation.

We hope that the new experiences, culture, and entertainment born here will contribute to the further development of the bay area by linking with television, and that we can enhance the new charm and vitality of the city together with everyone. We would like to express our deepest gratitude for the significant support we have received from the Tokyo Metropolitan Government, Koto Ward, local governments, the people of the Ariake area, our business partner companies, and the related companies attending today for the realization and business development of Tokyo Dream Park.

We have decided on the brand vision for Tokyo Dream Park as "It Starts with Immersion."

With that sentiment in mind, "I hereby declare the opening of TOKYO DREAM PARK today!!"

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