Are 'Flower Stands' the New Catalyst? Florist Market Reaches 225 Billion Yen, Rising for the First Time in Two Years; Growth Expected to Continue Through 'Experiential Consumption' and Event Demand

Teikoku Databank, Ltd. has conducted a survey and analysis of the nationwide 'florist' market. In fiscal year 2025, the florist market (based on business revenue) is expected to reach approximately 225 billion yen, a 1.4% increase from the previous year, marking the first growth in two years. While retail sales have remained sluggish due to reduced spending on non-essential floral products and the downsizing of ceremonial events, the market recovery has been supported by the resilience of 'Mother's Day' demand, the establishment of 'flower stand' (furasta) demand at live performances and concerts, and the expansion of experiential consumption such as photo spots and flower walls. Looking ahead, the industry has high expectations for the 2027 International Horticultural Expo (GREEN×EXPO 2027) in Yokohama to revitalize the culture of incorporating flowers into daily life. Florists specializing in large-scale displays, event production, and high-margin 'oshi-katsu' (fan activity) flower stands are seeing improved performance, while those focusing on niche products like dried flowers and caudex plants are successfully leveraging e-commerce to build loyal fan bases.