Total Brain Care Inc. (Headquarters: Kobe City, Hyogo Prefecture, President & CEO: Shinsuke Kawagoshi, hereinafter referred to as "TBC"), which is expanding its business across multiple industries through app and API integration of its brain fitness trainer CogEvo® series with the keyword "visualization of cognitive function," announces its endorsement of the dementia ecosystem platform concept proposed by Eisai Co., Ltd. (Headquarters: Bunkyo Ward, Tokyo, hereinafter referred to as "Eisai"), a global leader in the field of dementia medical care, including the development of the world's first treatment to suppress the progression of early Alzheimer's disease. TBC will provide its "Brain Fitness Trainer CogEvo® series (CogEvo)" to Eisai's "Hibinoe" parent-child dialogue promotion app.

Brain Fitness Trainer CogEvo

TBC's Journey and Position in This Participation

TBC has developed the "Brain Fitness Trainer CogEvo®" based on its expertise in cognitive function assessment derived from the medical and care fields, and has been working on "visualizing cognitive function" based on brain science. Subsequently, TBC has accumulated collaborations through app and API integration with companies in diverse industries such as healthcare, insurance, automotive, education, and HR, and the CogEvo® series has grown to be adopted across industries as the "standard engine for cognitive function training." This collaboration with Eisai is the latest initiative in that progression and a significant milestone for TBC to formally collaborate with a leading company in the dementia medical field on the social issue of maintaining and improving cognitive function.

Endorsement of Eisai's Dementia Ecosystem Platform

Eisai is a leading global pharmaceutical company in the field of dementia medical care, promoting the construction of a dementia ecosystem that addresses dementia across society, from prevention to treatment and care support, not limited to therapeutic drugs. TBC deeply endorses this vision and will promote collaboration that maximizes each other's strengths under the common goal of "extending healthy life expectancy through maintaining and improving cognitive function." By incorporating TBC's CogEvo® series as "daily brain training" into Eisai's "Hibinoe" parent-child dialogue promotion app, we will provide an experience that allows families to maintain and improve their cognitive functions while having fun.

CogEvo® SMART

Role of Collaborative Services in "Hibinoe"

◆ NouKNOW® (Eisai): Regular Brain Health Check

Up to four times a year, regular brain health checks are possible within Hibinoe. *"NouKNOW" is not intended for the diagnosis or prevention of diseases.

◆ Brain Fitness Trainer CogEvo® Series (Total Brain Care): Daily & Continuous Training

From the CogEvo® series, we provide "CogEvo® SMART," which compactly incorporates five types of training for vertical smartphones. As daily brain training that can be continued with a game-like approach, it encourages users to notice changes in their daily performance and promotes lifestyle improvement (behavioral change).

About the Brain Fitness Trainer CogEvo® Series

The "Brain Fitness Trainer CogEvo®" is a tool for checking and training cognitive functions, developed based on expertise in the field of brain rehabilitation. It allows users to train "brain fitness" such as spatial awareness, orientation, memory, planning, and attention through 14 types of enjoyable and continuous training. Its effectiveness has been demonstrated through multiple peer-reviewed clinical studies (Details: https://cog-evo.com/evidence/), with high correlation with the standard cognitive assessment scale MMSE, as well as improvements in attention, working memory, executive function, and increased spontaneity and activity reported. Designed for integration into other services through API and system integration, it is adopted by companies and platforms in various fields as the "standard engine for cognitive function training."

Major Past Collaboration Achievements of the CogEvo® Series

Prior to this collaboration with Eisai, TBC has accumulated collaborations with companies and services including the following:

・ LifeRa LLC (Joint venture of Sankei Shimbun and Dai Nippon Printing) - Provided to registered users of the information bank platform

・ SOMPO Holdings - Incorporated into the "SOMPO Smile Aging Program"

・ Sharp "Cocoro Vision" - Provided as the "Today's Brain Training" function

・ Ehime Daihatsu Sales - Customized and provided as "Driving CogEvo®" for drivers

・ y4.com Inc. - API integration into research application

・ NUMBER MATE - Webhook integration with "MieruCar"

・ Pixie Dust Technologies - Providing "CogEvo® SMART" to the "kikippa earphone app" (from April 2025)

・ Jonan Scholarship Foundation - Providing "CogEvo® Personal" to the digital learning portal "Minna no Manabi Library" (from January 2026)

Discussions are currently underway for integration into the driving longevity app of a major automobile manufacturer and the app of a major insurance company, with further expansion anticipated.

Future Outlook

Moving forward, centered around the "Brain Fitness Trainer CogEvo®," whose effectiveness has been proven through multiple clinical studies, TBC aims to widely disseminate the concept of "brain fitness (cognitive functions necessary for work and life)" and expand environments where cognitive function checks and training can be enjoyed in work and daily life contexts, thereby contributing to the improvement of human performance. In addition, TBC will strengthen the provision of APIs for "CogEvo For Mental®" based on joint research with the University of Tokyo, further accelerating expansion in various fields such as healthcare, HR, and mobility safety.

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About Total Brain Care Inc.

Total Brain Care Inc. develops and provides the "Brain Fitness Trainer CogEvo®" based on expertise in cognitive function assessment derived from the medical and care fields. Through "visualization of brain fitness," the company aims to enable individuals to proactively improve their QOL and achieve true health, realizing lifelong engagement. TBC offers healthcare solutions in various fields, including corporate wellness, sports, and mobility safety.

Location: Port Island Building 6F, 4-1-1 Minatojima Nakamachi, Chuo-ku, Kobe City, Hyogo Prefecture

Representative: Shinsuke Kawagoshi, President & CEO

Established: November 2015

Company Website: https://tbcare.jp/

Product Website: https://cog-evo.jp/

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  • Source: PR TIMES
  • Category: News