【TAYA Hair Salon】Unveiling the Key Visual for the New Fiscal Year Starting April 2026. Theme: 'New Age Minimalism'

TAYA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Chairman and President: Kazumasa Taya), which operates the TAYA hair salon chain, will unveil the key visual symbolizing the TAYA brand for the 2026 fiscal year on April 1, 2026. Following the brand renewal in 2024, TAYA aims to enhance brand recognition through its visuals.

The brand concept of TAYA is 'Beauty that enriches life.' Through TAYA hair salons, we aim to make our customers' lives more colorful and beautiful, not only through physical beauty but also through the positive emotions that arise from it.

The visual concept for the 2026 fiscal year is 'New Age Minimalism.' Reminiscent of our brand concept, the visuals feature a natural yet elegant presence, starting with our brand color, nude beige. We avoid strong colors to highlight the quality of the materials. We have projected an image of a calm yet confident adult woman through hair design and fashion.

Design Concept: 'New Age Minimalism - The Fusion of Hair Beauty and Contemporaneity'
- While based on the design concept, we will expand this to include hairstyle and menu proposals for our customers.
- We value our customers' materials (hair) and provide high-quality, premium menus.
- We achieve high-quality hair design not only through cutting but also through treatments and high-quality product proposals.
- We propose essential beauty that is simple, universal, and timeless.

In our salons, in addition to seasonal hair designs and product proposals, we will launch 'WELLNESS BEAUTY,' a new initiative featuring products with new values for nurturing future beautiful hair and menu developments conscious of preventive beauty in hair care. Please look forward to TAYA hair salons in the 2026 fiscal year.