Approximately 47.7% of Pets Experience Injuries/Accidents. Focusing on Overlooked "Paw Pad Risks" — New "Moisturizing Beeswax Balm" Launched to Protect Paw Pads

Taurus Co., Ltd. (Headquarters: Ayase City, Kanagawa Prefecture; Representative Director: Norihiko Akatsu) will launch "Shittori Uruou Mitsurou Balm" (Moisturizing Beeswax Balm), a paw pad care product that protects the paw pads of beloved dogs and cats from dryness and external stimuli, in April 2026. This product is a balm that uses only naturally derived ingredients and proposes a new paw pad care routine that simultaneously achieves "protection" and "moisturization."

Paw Pad Troubles Faced by Beloved Dogs and Cats In recent years, as awareness of pet health management has increased, interest in "paw pads," a frequently overlooked area of care, has gradually grown. While the body, fur, ears, and tear stains are often cared for daily, paw pads are a blind spot for care, as abnormalities are difficult to notice.

A survey by Anicom Insurance Inc. reported that approximately 47.7% of pets have experienced some form of injury or accident. The most common location for incidents was the "living room (39.1%)," revealing that many accidents occur in indoor environments where pets spend their daily lives. Additionally, "during walks (22.8%)" was a common location for accidents outside the home. Behind these accidents are many factors related to the foot environment, such as slipping and falling on flooring, missteps on uneven surfaces, and external injuries during walks. Especially indoors, paw pads are subjected to joint strain and falls due to slippery flooring, and outdoors, they are affected by asphalt and ground conditions, receiving many stimuli and burdens in daily life. Against this backdrop, the importance of paw pad moisturizing care and maintaining a healthy foot environment has recently garnered attention from the perspective of pet health maintenance.

Paw pads are very delicate areas that receive external stimuli every day. For example, the following problems can occur: ・Dryness, chapping, and cracking (causing pain and bleeding) ・Joint strain due to slipping on flooring ・Environmental stress from hot asphalt in summer and cold air in winter These concerns are often overlooked but are crucial care points that significantly impact walking, daily comfort, and even the pet's quality of life (QOL).

Development Background ― A Gentle Pet Care Routine Starting from the Paws As more owners consider pets as family members, awareness of health management and daily care is increasing, and interest in "paw pad care" is also expanding, in addition to food and skincare. There is also a growing tendency to value communication with pets through daily care.

Paw pads are areas that directly touch the ground during walks and are susceptible to various external stimuli such as hot asphalt, dryness, and indoor environments. However, compared to the body and fur, care awareness tends to be low, making them a "blind spot" where problems are difficult to notice. In fact, paw licking and paw inflammation are relatively common symptoms.

Against this background, the idea of "maintaining pet health from the paws" has spread, and the importance of daily care such as paw pad moisturization and protection has increased.

Taurus Co., Ltd., in response to these environmental changes and increased owner awareness, redefined paw pad care not just as "protection" but as "nurturing." With the desire to transform daily care from a mere habit into a time that deepens the bond of trust with pets, we developed "Mitsurou Balm," a 100% naturally derived paw pad care product made with carefully selected natural ingredients.

Gentleness is conveyed with every touch, and care time becomes a reward for both. We propose such a new paw pad care routine.

"Protect" × "Nurture" A New Paw Pad Care Routine "Mitsurou Balm" focuses not just on moisturization but on the barrier function provided by natural beeswax. It blocks external stimuli while locking in moisture, maintaining the paw pad's natural flexibility. Furthermore, considering pets' habit of licking their paw pads, we adopted a 100% naturally derived formula that uses no chemical substances. We focused on a formulation that owners can use safely every day.

5 Carefully Selected Naturally Derived Ingredients A simple formula condensed with nature's blessings. ・Olive fruit oil: Delivers moisture with high penetration power ・Beeswax: Forms a natural protective film and protects from external stimuli ・Flaxseed oil: Contains Omega-3 fatty acids to soothe rough skin ・Rapeseed oil: Contains Vitamin E to care for oxidative damage ・Rice bran oil: Supports skin barrier against environmental stress

Commitment to Ease of Use for Daily Continuation ・Gentle feel due to domestic handmade manufacturing ・Balm design that melts and blends with body temperature ・Highly moisturizing yet suppresses stickiness, designed to leave minimal paw prints on the floor ・Compact 20g size for easy portability It can be easily applied before and after daily walks or when dryness is a concern.

Product Overview Product Name: Shittori Uruou Mitsurou Balm (Paw Pad Care Balm for Dogs and Cats) Content: 20g Main Ingredients: Olive fruit oil, Beeswax, Flaxseed oil, Rapeseed oil, Rice bran oil Features: 100% natural ingredients, additive-free, for both dogs and cats Price: OPEN Sales Start Date: April 2026 Sales Locations: Taurus official online shop, national pet shops, etc.

◼️ About Other Main Products The origin of Taurus is the wish "to spend as many smiling days as possible with pets, who are precious family members." This strong desire has led to the development of numerous products that support the healthy lifespan® of dogs and cats.

Founding Product "Wanbei®" Taurus's long-selling product, celebrating its 30th anniversary since its launch. It has been loved with an unchanged taste since its initial release and remains popular today. It uses no beef, wheat, soy, sugar, or salt, and is made with organically grown rice, making it safe to give. Furthermore, as a cracker that "people and dogs can eat together," it serves to deepen the bond between owners and their beloved dogs.

Paw Pad Care Products This product group is designed to make paw pad care for dogs and cats "easy to incorporate into daily routines without difficulty." The lineup includes "Paw Clean," "Paw Soft," and "Paw Clean Sheet," providing total support from dirt care to moisturization and protection. They can be used in various situations to protect the comfortable walking and healthy paw pad environment of beloved dogs and cats.