Approximately 47.7% of pets experience injuries or accidents. Focusing on the often-overlooked "footing risks" — Launch of a new paw-protecting habit, "Moisturizing Beeswax Balm"

Taurus Co., Ltd. (Headquarters: Ayase City, Kanagawa Prefecture; Representative Director: Tokuhiko Akatsu) will launch "Moisturizing Beeswax Balm," a paw care product that protects the paw pads of dogs and cats from dryness and external stimuli, in April 2026.

This product uses only naturally derived ingredients, and is a balm that proposes a new paw care habit that achieves both "protection" and "moisturizing" simultaneously.

■Paw Pad Troubles Faced by Dogs and Cats

In recent years, as awareness of pet health management has increased, interest in the "soles of the feet (paw pads)" as an often-overlooked care area has gradually been growing. While the body, coat, ears, and tear stains are often cared for on a daily basis, the soles of the feet are an area where abnormalities are hard to notice and tend to be a blind spot in care.

A survey by Anicom Insurance, Inc. reports that approximately 47.7% of pets have experienced some kind of injury or accident. The most common location for these occurrences was the "living room (39.1%)," revealing that many accidents happen in the indoor environments where pets spend their daily lives. In addition, outside the home, many accidents were seen "during walks (22.8%)."

The background of these accidents includes many factors related to the footing environment, such as slipping or falling on wooden flooring, missing a step, and trauma during walks. The soles of the feet receive a lot of stimulation and strain in daily life, especially from joint strain and falls due to slipping on wooden floors indoors, and the effects of asphalt and the ground outdoors.

Against this background, the importance of moisturizing care for paw pads and adjusting the environment for the soles of the feet has been attracting attention in recent years from the perspective of maintaining pet health.

Paw pads are extremely delicate areas that receive external stimulation every day. For example, the following troubles may occur.

・Dryness causing roughness and cracking (causes of pain and bleeding)
・Strain on joints due to slipping on wooden flooring
・Environmental stress from the heat of summer asphalt or the cold air of winter

These concerns tend to be overlooked, but they are important care points that are deeply related to the comfort of walking and daily life, as well as the pet's quality of life (QOL).

■Development Background — A Gentle Pet Care Habit Starting from the Feet

As more owners value their pets as members of the family and awareness of health management and daily care increases, interest in "sole (paw pad) care" is expanding in addition to food and skincare. There is also a growing trend to emphasize the value of communication with pets through daily care.

The paw pads are the parts that directly touch the ground during walks, making them highly susceptible to various external stimuli such as the heat of asphalt, dryness, and indoor environments. However, compared to the body and coat, it is harder to direct awareness to their care, making them prone to becoming a "blind spot" where troubles go unnoticed. In fact, paw licking and inflammation of the soles are considered to be relatively common symptoms.

Given this background, the idea of **"conditioning pet health from the feet up"** is spreading, and the importance of daily care such as moisturizing and protecting paw pads is increasing.

In response to these environmental changes and the rising awareness among owners, Taurus Co., Ltd. has redefined paw pad care as something that **not only "protects" but also "nurtures."** With the desire to transform daily care from a mere habit into a time to deepen the bond of trust with pets, we developed the **100% naturally derived paw care "Beeswax Balm,"** focusing closely on naturally derived ingredients.

Every touch conveys tenderness, and the time spent caring becomes a mutual reward.
We propose such a new paw care habit.

■A New Paw Care Habit: "Protecting" x "Nurturing"

The "Beeswax Balm" focuses on the barrier function of natural beeswax, rather than just simple moisturizing.

It blocks external stimuli while locking in moisture, maintaining the original flexibility of the paw pads.

In addition, considering the habit of pets licking their paws, we have adopted a 100% naturally derived design that uses no chemical substances.
We insisted on a formula that owners can use every day with peace of mind.

■5 Carefully Selected Naturally Derived Ingredients

A simple formula condensing the blessings of nature.

• Olive fruit oil: Delivers moisture with high penetrating power

• Beeswax: Forms a natural protective film to protect against external stimuli

• Linseed oil: Conditions rough skin with Omega-3 fatty acids

• Rapeseed oil: Contains Vitamin E to care for oxidative damage

• Rice bran oil: Supports the skin barrier against environmental stress

■Commitment to Ease of Use for Daily Continuation

• Gentle feel through domestic handmade manufacturing

• Balm design that melts and blends at body temperature

• Highly moisturizing but minimally sticky, making it hard to leave footprints on the floor

• Easy-to-carry 20g compact size

You can easily care for paws before and after daily walks or whenever dryness is a concern.

■ Product Overview

◼️ About Other Main Products

The starting point of Taurus is the wish for owners to "spend even one more day smiling with their pets, who are precious family members." That strong desire leads to the development of numerous products that support the healthy life expectancy® of dogs and cats.

Founding Product "Wanbei®"

A long-selling product from Taurus that has reached its 30th anniversary since launch. It has been loved without changing its taste since it first went on sale and still boasts great popularity today.

Using absolutely no beef, wheat, soybeans, sugar, or salt, and made with organically grown rice, it can be given with peace of mind. In addition, as a rice cracker that "humans and dogs can eat together," it serves to deepen the bond between owners and their beloved dogs.

Paw Care Products

This is a line of products designed with the aim of making paw care for dogs and cats a "habit that is effortless and easy to incorporate into daily life."
The lineup includes "Paw Clean," "Paw Soft," and "Paw Clean Sheet," providing total support from dirt care to moisturizing and protection. You can use them in various situations to protect the comfortable walking and healthy paw pad environment of your beloved dogs and cats.

◼️ Taurus Co., Ltd. Company Profile

Trade Name: Taurus Co., Ltd.
Representative: Tokuhiko Akatsu, President and Representative Director
Location: 1-28-26 Ogami, Ayase City, Kanagawa Prefecture 252-1104
Establishment: August 2, 1995
Business Description: Pet Business: Sales of dental care, grooming, supplements, and parenting (training) supplies.
EM Business: Sales of Effective Microorganisms materials/applied products.
Gardening Business: Sales of fertilizers and materials.
Store Business: Operation of D-Terrace Isetan Tachikawa Store (pet goods shop).
Capital: 25 million yen
URL: http://www.taurus-net.co.jp/

◼️ Inquiries Regarding Interviews

Taurus Co., Ltd. Sales Representative: Iwase

1-28-26 Ogami, Ayase City, Kanagawa Prefecture 252-1104

Phone: 080-6134-6095

Email: iwase@taurus-net.co.jp