Enhancing Short-Form Video Support Originating from PR

Vector Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Nishie; Tokyo Stock Exchange Prime: 6058; hereinafter "Vector") has been focusing on communication support utilizing short-form videos since around Autumn 2025, supporting a wide range of industries including consumer goods, food and beverages, cosmetics, tourism and leisure, and BtoB companies, to expand awareness and create continuous touchpoints with consumers.

Among these, we are particularly focusing on UGC (User Generated Content)-style short-form videos produced based on actual usage scenarios and impressions, and the deployment of our own SNS media accounts that introduce brands and products from a third-party perspective. The number of SNS media accounts operated by the Vector Group has now surpassed 120. This further strengthens our system for providing end-to-end support, from strategy planning and video production to SNS distribution and advertising delivery, accelerating our PR-driven short-form video support.

Entering an Era Where Short-Form Videos Influence Decision-Making

In recent years, consumer media consumption behavior has changed significantly. With internet usage time exceeding television viewing time, contact with SNS and video content is also expanding. Among these, short-form videos are increasing their presence as a communication method for creating continuous touchpoints with consumers, as they are easily delivered to a wide range of users due to the algorithms of each SNS platform.

Furthermore, with the launch of TikTok Shop in Japan, an environment is being established where the journey from encountering a product to purchasing it is seamless on TikTok, and opportunities for information gathering and product understanding starting with short-form videos are further expanding. Against this market backdrop, the need for marketing measures utilizing short-form videos is growing among companies.

"PR x Short-Form Video" Support System

Leveraging the expertise Vector has cultivated in PR, video production, and SNS marketing, we provide end-to-end support from planning and production of short-form videos to posting strategy on various platforms such as TikTok, Instagram, and YouTube, and advertising delivery.

We develop content by combining multiple short-form video products based on a communication context designed from a PR perspective. We aim to maximize contact opportunities on social media, taking into account the characteristics and algorithms of each platform.

Support Examples (Partial)

Tourism/Leisure Facilities: Promoting visits and reservations through initiatives utilizing creators

Cosmetics Brands: Creating buzz on social media starting with UGC-style short-form videos

Consumer Goods Brands: Producing and posting approximately 80 short-form videos to stimulate interest and engagement with products

<Vector's Short-Form Video Product Lineup>

1 Planning, Production, and Posting of UGC-Style Short-Form Videos

We plan and produce UGC-style short-form videos that are naturally accepted by consumers, based on the company's or brand's target audience, product characteristics, and SNS trends. By designing titles, captions, and hashtags with VSEO in mind, we aim to create continuous contact opportunities through both algorithmic recommendations and search traffic.

2 Buzz Creation Support Utilizing 120 Own SNS Media Accounts

We support diffusion and buzz creation through short-form videos by utilizing our self-operated SNS media, including the beauty media "EMME," trend media for Gen Z, and gourmet media. The Vector Group operates SNS media with a monthly impression scale of 1 billion, and we support the expansion of corporate and brand awareness by leveraging the content production know-how and dissemination power cultivated on each media.

3 UGC Creation Utilizing Creator Network

We create numerous posts by creators by utilizing a wide range of creator networks. Through authentic UGC posts by creators, we aim to expand awareness and stimulate interest and engagement with products.

4 Production of Clip Videos Using AI

We produce short clip videos using AI from long-form content such as YouTube videos. This expands the usability of existing content and creates new contact opportunities.

5 Advertising Delivery to Maximize Short-Form Video Effectiveness

We deploy creatives that have performed well in organic posts for advertising delivery. We aim for efficient reach expansion through operations that consider SNS algorithms and user behavior.

6 TikTok Shop Collaboration

We support initiatives that seamlessly connect awareness, product understanding, and purchasing touchpoints by utilizing TikTok Shop.

Vector will continue to contribute to the business growth of companies through communication support that combines PR and short-form videos.

[Vector Inc. Company Overview]

Company Name: Vector Inc.

Address: 18F Akasaka Garden City, 4-15-1 Akasaka, Minato-ku, Tokyo

Established: March 30, 1993

Representative: Koji Nishie

Capital: 3,038 million yen (As of February 2026)

Business Activities: PR business, press release distribution business, video release distribution business, direct marketing business, media business, HRTech business, digital marketing business, investment venture business, etc.

URL: http://www.vectorinc.co.jp/