2028 Graduate Business Proposal Event "JOBTV Arena" - 1st Session Report
JOBTV, a video recruitment platform operated by Vector Inc., held its first "JOBTV Arena" business proposal event for 2028 graduates. A total of 140 students and 10 companies participated, achieving high satisfaction rates of 86.7% for students and 88.9% for companies. The event also resulted in a high selection intent of 76.2% among students, successfully creating connections with top talent.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 12:52 (21 min after Collected)
The business unit operating the video recruitment platform "JOBTV" (https://media.jobtv.jp) within Vector Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Hitoshi Nishie; TSE Prime: 6058; hereinafter "Vector") held the first "JOBTV Arena," a business proposal event for 2028 graduates, on Saturday, April 25, 2026.
The event, held in two sessions (AM and PM), saw a total of 140 students and 10 companies participate. It offered a unique, interactive recruitment experience, different from traditional joint company information sessions, centered around group work, company evaluations, and discussion sessions. It achieved high satisfaction rates of 86.7% among students and 88.9% among companies. Furthermore, 76.2% of all students expressed a positive intent to participate in selection processes, demonstrating success not just in "creating contact points" but also in converting interest into actual selection participation.
1. Creating Contact Points with Top Talent ── Over Half from GMARCH and Above
In recruitment events, what company HR personnel value most is "what kind of students they can meet."
At the first Arena, students from GMARCH and above accounted for 55.4%, with many highly competitive students, including those from Waseda, Keio, and former Imperial Universities, also participating. 87.5% of participating companies responded that they "met more excellent talent than through other channels," highlighting the significant feature of being able to connect with talent that is difficult to reach through traditional job navigation sites or joint company information sessions.
2. Unique Student Acquisition Model Reaching Top Talent ── 90% Acquired via Company Ads x LINE
The background to attracting such a student demographic lies in a unique acquisition model utilizing the company's own media.
At the first Arena, 92.1% of students were acquired through the company's own channels, primarily company advertisements (Instagram) and LINE. A key feature is the ability to directly approach target students without relying on external job navigation sites. Additionally, new channels such as club partnerships contributed to acquiring students from top universities. This has enabled stable acquisition of high-quality student demographics.
Acquisition rate via company media (company ads + LINE + SNS): 92.1%
3. Fostering Selection Intent ── 76.2% of Participating Students "Positive Towards Selection"
In a post-event survey, 76.2% of students responded that they were "positive towards selection." The experience design, incorporating group work, evaluation, and discussion sessions, shows that students' interest in companies was converted into concrete selection intent, compared to traditional joint company information sessions.
Proportion positive towards selection (want to participate + depending on conditions): 76.2%
4. High Satisfaction ── 86.7% for Students, 88.9% for Companies
Student satisfaction was 86.7% (average 4.22/5.0), with 0% reporting dissatisfaction. Furthermore, there were many positive evaluations for both "company understanding" and "self-understanding," confirming that it was an experience contributing to career formation.
● Student Satisfaction
▸ Average score is 4.22/5.0
▸ Respondents with "Very Satisfied (5.0)" + "Somewhat Satisfied (4.0)": 86.7% of total
▸ Respondents with "Somewhat Dissatisfied (2.0)" "Very Dissatisfied (1.0)": None
● Satisfaction Rate by Program
▸ Operations/Staff Support: Average 4.31 (Satisfaction rate 83.1%)
▸ Group Work: Average 4.30 (Satisfaction rate 84.4%)
▸ Matching Discussion Session: Average 3.88 (Satisfaction rate 63.3%)
● Evaluation of Arena's Unique Experience
▸ "Deepened company understanding" (compared to regular joint sessions): Average 3.93 (Satisfaction rate 67.8%)
▸ "Deepened self-understanding through company evaluation (S~C)": Average 3.72 (Satisfaction rate 61.1%)
▸ "Able to demonstrate my strengths in group work": Average 3.30 (Satisfaction rate 41.1%)
*Number of responses: 98 (Response rate 70% / 140 participants)
*Each item answered on a 5-point scale
*Satisfaction rate is the total response ratio of "5 (Very Satisfied)" and "4 (Somewhat Satisfied)"
Student Voices
"I felt that being able to choose companies to match with through work, rather than just participating in discussion sessions of companies I wanted to hear from, was a unique advantage not found in other events."
"The group discussion was quite authentic and good."
"The intensity due to time limits and themes was very high."
"There are not many opportunities to have one company explained so thoroughly, which led to new discoveries."
"Through the work, I learned how to conduct myself and areas for improvement."
"It was good to receive personal feedback directly from company representatives."
"The distance to companies was much closer than at other events."
5. Evaluation by Participating Companies ── Overall Satisfaction 88.9%
Company satisfaction was 88.9% (average 4.44/5.0), with individual interviews based on company nomination receiving the highest evaluation (average 4.56). Additionally, 87.5% of companies responded that they "met more excellent students than through other recruitment channels."
The event, held in two sessions (AM and PM), saw a total of 140 students and 10 companies participate. It offered a unique, interactive recruitment experience, different from traditional joint company information sessions, centered around group work, company evaluations, and discussion sessions. It achieved high satisfaction rates of 86.7% among students and 88.9% among companies. Furthermore, 76.2% of all students expressed a positive intent to participate in selection processes, demonstrating success not just in "creating contact points" but also in converting interest into actual selection participation.
1. Creating Contact Points with Top Talent ── Over Half from GMARCH and Above
In recruitment events, what company HR personnel value most is "what kind of students they can meet."
At the first Arena, students from GMARCH and above accounted for 55.4%, with many highly competitive students, including those from Waseda, Keio, and former Imperial Universities, also participating. 87.5% of participating companies responded that they "met more excellent talent than through other channels," highlighting the significant feature of being able to connect with talent that is difficult to reach through traditional job navigation sites or joint company information sessions.
2. Unique Student Acquisition Model Reaching Top Talent ── 90% Acquired via Company Ads x LINE
The background to attracting such a student demographic lies in a unique acquisition model utilizing the company's own media.
At the first Arena, 92.1% of students were acquired through the company's own channels, primarily company advertisements (Instagram) and LINE. A key feature is the ability to directly approach target students without relying on external job navigation sites. Additionally, new channels such as club partnerships contributed to acquiring students from top universities. This has enabled stable acquisition of high-quality student demographics.
Acquisition rate via company media (company ads + LINE + SNS): 92.1%
3. Fostering Selection Intent ── 76.2% of Participating Students "Positive Towards Selection"
In a post-event survey, 76.2% of students responded that they were "positive towards selection." The experience design, incorporating group work, evaluation, and discussion sessions, shows that students' interest in companies was converted into concrete selection intent, compared to traditional joint company information sessions.
Proportion positive towards selection (want to participate + depending on conditions): 76.2%
4. High Satisfaction ── 86.7% for Students, 88.9% for Companies
Student satisfaction was 86.7% (average 4.22/5.0), with 0% reporting dissatisfaction. Furthermore, there were many positive evaluations for both "company understanding" and "self-understanding," confirming that it was an experience contributing to career formation.
● Student Satisfaction
▸ Average score is 4.22/5.0
▸ Respondents with "Very Satisfied (5.0)" + "Somewhat Satisfied (4.0)": 86.7% of total
▸ Respondents with "Somewhat Dissatisfied (2.0)" "Very Dissatisfied (1.0)": None
● Satisfaction Rate by Program
▸ Operations/Staff Support: Average 4.31 (Satisfaction rate 83.1%)
▸ Group Work: Average 4.30 (Satisfaction rate 84.4%)
▸ Matching Discussion Session: Average 3.88 (Satisfaction rate 63.3%)
● Evaluation of Arena's Unique Experience
▸ "Deepened company understanding" (compared to regular joint sessions): Average 3.93 (Satisfaction rate 67.8%)
▸ "Deepened self-understanding through company evaluation (S~C)": Average 3.72 (Satisfaction rate 61.1%)
▸ "Able to demonstrate my strengths in group work": Average 3.30 (Satisfaction rate 41.1%)
*Number of responses: 98 (Response rate 70% / 140 participants)
*Each item answered on a 5-point scale
*Satisfaction rate is the total response ratio of "5 (Very Satisfied)" and "4 (Somewhat Satisfied)"
Student Voices
"I felt that being able to choose companies to match with through work, rather than just participating in discussion sessions of companies I wanted to hear from, was a unique advantage not found in other events."
"The group discussion was quite authentic and good."
"The intensity due to time limits and themes was very high."
"There are not many opportunities to have one company explained so thoroughly, which led to new discoveries."
"Through the work, I learned how to conduct myself and areas for improvement."
"It was good to receive personal feedback directly from company representatives."
"The distance to companies was much closer than at other events."
5. Evaluation by Participating Companies ── Overall Satisfaction 88.9%
Company satisfaction was 88.9% (average 4.44/5.0), with individual interviews based on company nomination receiving the highest evaluation (average 4.56). Additionally, 87.5% of companies responded that they "met more excellent students than through other recruitment channels."