Job Hunting Shifts from 'Search' to 'Empathy': Full-Scale Launch of an 'Attraction Ecosystem' Integrating SNS, Video Media, and In-Person Events
Vector Inc. has relaunched 'JOBTV,' a recruitment media platform optimized for Gen Z. Implementing the 'SEESAS' behavior model, it transitions from traditional text-search job hunting to an 'empathy-based' approach utilizing short videos and SNS.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 00:00
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 21, 2026 at 06:03 (442h 26m after Collected)
Within Vector Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Nishie; TSE Prime: 6058; hereinafter Vector), the division operating the video recruitment platform 'JOBTV' (https://media.jobtv.jp) has implemented the 'SEESAS' purchasing behavior model of the SNS era into the new graduate recruitment area.
We have built a natural flow of traffic from SNS initiatives originating with short videos to the JOBTV media. Furthermore, we have established a unique 'attraction ecosystem' that connects the heightened interest and passion of students on the media to in-person events. In conjunction with this initiative, we have completely revamped the UI/UX of the video recruitment platform 'JOBTV' and reopened it as a new 'job hunting media'.
Why is there a shift from 'Search-based' to 'Empathy-based' job hunting now?
Traditionally, the recruitment market was dominated by a 'search-based' model where students searched for companies by entering conditions. However, among Generation Z, who value 'Taipa' (time performance) and are digital video natives, the following changes are occurring:
- Changes in search behavior:
Instead of searching with a specific purpose, there is a growing trend of discovering and selecting companies through 'accidental encounters' via SNS recommendations.
- Limitations of understanding a company solely through text:
A mere list of specs (conditions) fails to convey the 'authentic corporate culture' and 'passion' of a company.
Against this backdrop, the job-hunting experience of discovering companies on SNS and 'empathizing' through videos, rather than 'searching' for company information, is expanding. To respond to this change, JOBTV has evolved from a traditional function-centric service into an attraction platform centered on 'SNS x Video Media' where students naturally gather and browse.
SEESAS x JOBTV's 'Attraction Ecosystem'
By linking the following phases in accordance with students' natural behavior model (SEESAS), JOBTV provides an end-to-end service from attraction to matching.
[Table Content translated as text]
- Gen Z Behavior Model vs JOBTV Functions/Roles
We have built a natural flow of traffic from SNS initiatives originating with short videos to the JOBTV media. Furthermore, we have established a unique 'attraction ecosystem' that connects the heightened interest and passion of students on the media to in-person events. In conjunction with this initiative, we have completely revamped the UI/UX of the video recruitment platform 'JOBTV' and reopened it as a new 'job hunting media'.
Why is there a shift from 'Search-based' to 'Empathy-based' job hunting now?
Traditionally, the recruitment market was dominated by a 'search-based' model where students searched for companies by entering conditions. However, among Generation Z, who value 'Taipa' (time performance) and are digital video natives, the following changes are occurring:
- Changes in search behavior:
Instead of searching with a specific purpose, there is a growing trend of discovering and selecting companies through 'accidental encounters' via SNS recommendations.
- Limitations of understanding a company solely through text:
A mere list of specs (conditions) fails to convey the 'authentic corporate culture' and 'passion' of a company.
Against this backdrop, the job-hunting experience of discovering companies on SNS and 'empathizing' through videos, rather than 'searching' for company information, is expanding. To respond to this change, JOBTV has evolved from a traditional function-centric service into an attraction platform centered on 'SNS x Video Media' where students naturally gather and browse.
SEESAS x JOBTV's 'Attraction Ecosystem'
By linking the following phases in accordance with students' natural behavior model (SEESAS), JOBTV provides an end-to-end service from attraction to matching.
[Table Content translated as text]
- Gen Z Behavior Model vs JOBTV Functions/Roles