It is a recruitment platform where students can 'empathize' with a company's culture and meet them through SNS recommendations and short videos, rather than text-based searches.

What is the SEESAS model?

It refers to a new form of information consumption in the SNS era for Generation Z, starting with Sympathy (empathy) and Share (sharing).

What are the benefits for companies to adopt this?

It allows companies to convey their authentic culture through videos, which is hard to do with text, and effectively reach Generation Z through SNS sharing and collaboration.

Job Hunting Shifts from 'Search' to 'Empathy': Full-Scale Launch of an 'Attraction Ecosystem' Integrating SNS, Video Media, and In-Person Events

Published Apr 3, 2026 12:00 AM ・ Updated Jun 13, 2026 11:53 PM ・ 4 min read ・ Source: PR TIMES

Vector Inc. has relaunched 'JOBTV,' a recruitment media platform optimized for Gen Z. Implementing the 'SEESAS' behavior model, it transitions from traditional text-search job hunting to an 'empathy-based' approach utilizing short videos and SNS.

Within Vector Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Nishie; TSE Prime: 6058; hereinafter Vector), the division operating the video recruitment platform 'JOBTV' (https://media.jobtv.jp) has implemented the 'SEESAS' purchasing behavior model of the SNS era into the new graduate recruitment area. We have built a natural flow of traffic from SNS initiatives originating with short videos to the JOBTV media. Furthermore, we have established a unique 'attraction ecosystem' that connects the heightened interest and passion of students on the media to in-person events. In conjunction with this initiative, we have completely revamped the UI/UX of the video recruitment platform 'JOBTV' and reopened it as a new 'job hunting media'.

Why is there a shift from 'Search-based' to 'Empathy-based' job hunting now? Traditionally, the recruitment market was dominated by a 'search-based' model where students searched for companies by entering conditions. However, among Generation Z, who value 'Taipa' (time performance) and are digital video natives, the following changes are occurring:

- Changes in search behavior: Instead of searching with a specific purpose, there is a growing trend of discovering and selecting companies through 'accidental encounters' via SNS recommendations.

- Limitations of understanding a company solely through text: A mere list of specs (conditions) fails to convey the 'authentic corporate culture' and 'passion' of a company.

Against this backdrop, the job-hunting experience of discovering companies on SNS and 'empathizing' through videos, rather than 'searching' for company information, is expanding. To respond to this change, JOBTV has evolved from a traditional function-centric service into an attraction platform centered on 'SNS x Video Media' where students naturally gather and browse.

SEESAS x JOBTV's 'Attraction Ecosystem' By linking the following phases in accordance with students' natural behavior model (SEESAS), JOBTV provides an end-to-end service from attraction to matching.

[Table Content translated as text] - Gen Z Behavior Model vs JOBTV Functions/Roles

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: JOBTV / SEESAS

Job Hunting Shifts from 'Search' to 'Empathy': Full-Scale Launch of an 'Attraction Ecosystem' Integrating SNS, Video Media, and In-Person Events

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY