TASUKI Holdings Enters Capital and Business Alliance Agreement with FUNDiT Co., Ltd. Maximizing Customer Value through Collaboration in AI x Digital Marketing
TASUKI Holdings, through its CVC "TASUKI VENTURES," has formed a capital and business alliance with FUNDiT, a digital marketing company. This partnership aims to maximize customer acquisition efficiency and LTV through AI and data utilization, accelerating the growth strategy of its real estate business.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:30
- 🔍 Collected: April 28, 2026 at 16:02
- 🤖 AI Analyzed: April 28, 2026 at 16:12 (9 min after Collected)
TASUKI Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yu Kashiwamura; hereinafter: Our Company) is pleased to announce that it has entered into a capital and business alliance agreement with FUNDiT Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiroshi Hirose; hereinafter: FUNDiT Co.), which develops total solutions in the digital marketing domain, through its Corporate Venture Capital (CVC) "TASUKI VENTURES."
◆ About FUNDiT Co.
The company develops total solutions in the digital marketing domain, utilizing AI and data to provide comprehensive support for all processes of consumer behavior, from awareness acquisition to maximizing LTV after purchase. Its group consists of organizations and personnel with high expertise in content marketing, SEO, SNS operations, and other respective domains. By leveraging a group-wide AI utilization platform and organic group synergies, it enables effective strategic planning and rapid management cycle implementation throughout marketing. Furthermore, with abundant assets such as over 100 proprietary media and diverse content, it achieves highly reproducible digital marketing by conducting optimal targeting and measure execution tailored to products and objectives through AI analysis.
The company has executed over 100 M&A deals since its establishment in 2021, under the mission of "contributing to stakeholders and the future of Japan through business investment and management optimization in the IT domain," targeting small and medium-sized IT businesses through continuous roll-up type M&A. By integrating diverse specialized functions in the digital marketing domain, centered on an AI and data-driven approach, it structurally and sustainably expands and enhances its value proposition.
◆ Background of this Business Alliance
Our group has, until now, promoted a growth strategy focused on improving the value of products and services themselves, including the introduction of IoT equipment into residences it develops and enhancing real estate value through refining, as well as expanding product functions through open innovation with partner companies in the SaaS business.
On the other hand, as the market matures, in the coming growth phase, "how to deliver to customers and deepen relationships continuously" has become a crucial factor determining the success of corporate value creation, in addition to "what to provide." Particularly, to meet increasingly segmented and sophisticated customer needs, it is indispensable to adopt a market-in approach based on market and customer insights, not just the product value improvement our company has accumulated.
Under this recognition, our group has redefined digital marketing not merely as a means of attracting customers, but as a part of the management foundation responsible for improving customer acquisition efficiency, maximizing Customer Lifetime Value (LTV), and ultimately enhancing medium to long-term profitability.
FUNDiT Co. provides effective AI and data-driven solutions across the entire purchasing process, from market/customer needs analysis, target setting and persona creation, customer journey building, to content/creative production, advertising operation/optimization, and performance measurement. We have determined that FUNDiT Co. is the optimal partner for building an AI-powered digital marketing platform to support our group's growth strategy. Through this business alliance, our company aims to advance its AI-driven digital marketing strategy and accelerate its execution speed, while achieving sustainable growth through the following points.
◆ About "TASUKI VENTURES"
Our company's Corporate Venture Capital (CVC) "TASUKI VENTURES" was established with the objective of open innovation with venture companies and startups utilizing real estate-related businesses and cutting-edge technologies. Our group has, until now, aimed to build a real estate value distribution platform under the mission of "Starting with people. Digitalizing space. Creating mechanisms that change the future." We have provided efficiency improvements in operations and better working environments by utilizing digital power in the real estate industry, where many analog operations still remain. Going forward, through broad business alliances with venture companies and startups as a result of these activities, we will further accelerate the digitalization of the industry and the creation of new businesses.
◆ Company Profile of FUNDiT Co., Ltd.
Company Name: FUNDiT Co., Ltd.
Representative: Hiroshi Hirose, Representative Director
URL: https://fundit.jp/
Headquarters: Tennozu Ba, 2-3-12 Higashishinagawa, Shinagawa-ku, Tokyo
◆ About FUNDiT Co.
The company develops total solutions in the digital marketing domain, utilizing AI and data to provide comprehensive support for all processes of consumer behavior, from awareness acquisition to maximizing LTV after purchase. Its group consists of organizations and personnel with high expertise in content marketing, SEO, SNS operations, and other respective domains. By leveraging a group-wide AI utilization platform and organic group synergies, it enables effective strategic planning and rapid management cycle implementation throughout marketing. Furthermore, with abundant assets such as over 100 proprietary media and diverse content, it achieves highly reproducible digital marketing by conducting optimal targeting and measure execution tailored to products and objectives through AI analysis.
The company has executed over 100 M&A deals since its establishment in 2021, under the mission of "contributing to stakeholders and the future of Japan through business investment and management optimization in the IT domain," targeting small and medium-sized IT businesses through continuous roll-up type M&A. By integrating diverse specialized functions in the digital marketing domain, centered on an AI and data-driven approach, it structurally and sustainably expands and enhances its value proposition.
◆ Background of this Business Alliance
Our group has, until now, promoted a growth strategy focused on improving the value of products and services themselves, including the introduction of IoT equipment into residences it develops and enhancing real estate value through refining, as well as expanding product functions through open innovation with partner companies in the SaaS business.
On the other hand, as the market matures, in the coming growth phase, "how to deliver to customers and deepen relationships continuously" has become a crucial factor determining the success of corporate value creation, in addition to "what to provide." Particularly, to meet increasingly segmented and sophisticated customer needs, it is indispensable to adopt a market-in approach based on market and customer insights, not just the product value improvement our company has accumulated.
Under this recognition, our group has redefined digital marketing not merely as a means of attracting customers, but as a part of the management foundation responsible for improving customer acquisition efficiency, maximizing Customer Lifetime Value (LTV), and ultimately enhancing medium to long-term profitability.
FUNDiT Co. provides effective AI and data-driven solutions across the entire purchasing process, from market/customer needs analysis, target setting and persona creation, customer journey building, to content/creative production, advertising operation/optimization, and performance measurement. We have determined that FUNDiT Co. is the optimal partner for building an AI-powered digital marketing platform to support our group's growth strategy. Through this business alliance, our company aims to advance its AI-driven digital marketing strategy and accelerate its execution speed, while achieving sustainable growth through the following points.
◆ About "TASUKI VENTURES"
Our company's Corporate Venture Capital (CVC) "TASUKI VENTURES" was established with the objective of open innovation with venture companies and startups utilizing real estate-related businesses and cutting-edge technologies. Our group has, until now, aimed to build a real estate value distribution platform under the mission of "Starting with people. Digitalizing space. Creating mechanisms that change the future." We have provided efficiency improvements in operations and better working environments by utilizing digital power in the real estate industry, where many analog operations still remain. Going forward, through broad business alliances with venture companies and startups as a result of these activities, we will further accelerate the digitalization of the industry and the creation of new businesses.
◆ Company Profile of FUNDiT Co., Ltd.
Company Name: FUNDiT Co., Ltd.
Representative: Hiroshi Hirose, Representative Director
URL: https://fundit.jp/
Headquarters: Tennozu Ba, 2-3-12 Higashishinagawa, Shinagawa-ku, Tokyo