KITASATO Premium Award Grand Gold Winner 'Bio Red' Debuts at Beautyworld Japan Tokyo, Attracting High Interest from Professional Visitors for its Quality Endorsement

'Bio Red: Front of exhibition booth, photographed on May 18, 2026. The beauty drink 'Bio Red,' developed by Bio Proposer Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO and Head of Product Development: Masahiro Sudo), won the Grand Gold Award in May 2026 from the 'KITASATO Premium Award (KPA),' a quality certification system operated by the Japan Quality Evaluation Organization. KPA is a certification system where experts evaluate products and services from multiple perspectives, including quality, safety, and the appropriateness of labeling, based on the philosophy of Shibasaburo Kitasato. 'Bio Red' made its post-award debut at 'Beautyworld Japan Tokyo (28th),' held at Tokyo Big Sight from Monday, May 18, to Wednesday, May 20, 2026. This trade fair is a comprehensive beauty event that gathers the latest products, services, information, and technologies from Japan and abroad. The organizer positions it as a 'business negotiation venue connecting companies that want to sell products with companies that want to buy them.' On the first day, the number of 'Bio Red' samples tasted exceeded several hundred, and sales also surpassed initial expectations. At the booth, visitors considering tasting or purchasing were seen carefully consulting with expert staff about how 'Bio Red' could be a solution for their own or their clients' concerns. Among professional visitors and clinic-related personnel in the beauty and health fields, the third-party endorsement of the award, in addition to interest in the product itself, was perceived as a factor encouraging business talks and consideration for adoption. The actual booth featured a large display of 'KITASATO PREMIUM AWARD Grand Gold Winner Bio Red,' as well as appeals like 'Clinic-compatible Product' and 'Shirayuki-dake Mushroom Niigata University of Pharmacy and Applied Life Sciences Joint Research.' This composition effectively conveyed the product's quality evaluation, research background, and clear target audience to visitors. The venue photos also confirm the strong emphasis on the award and the atmosphere of a gathering of professional visitors. 'Bio Red' Japan Quality Evaluation Organization KITASATO Premium Award Grand Gold Winner In this award, three points were highly evaluated: safety, expert evaluation, and social value. The overall review praised its high safety and reliability, backed by certificates of origin for raw materials, well-established traceability, and allergy and harmful substance tests by third-party organizations. Additionally, in a review by medical experts including doctors and pharmacists, its palatability, functionality, taste balance, and pleasant aftertaste were supported. Furthermore, it was recognized as being of a high standard overall, including its efforts to reduce food loss by donating products nearing their expiration date to food banks, product design aimed at solving social issues, and employment practices that consider diversity and welfare. KPA is characterized by a multifaceted evaluation that includes raw materials, factories, finished products, and social responsibility, with award decisions made through a point-based scoring evaluation by experts and a consensus system. According to the organizer's information, Beautyworld Japan Tokyo is a strongly B2B-oriented trade fair, with salon-related visitors accounting for about 70% of attendees, and about 80% of visitors having 'purchasing decision-making power' or 'influence on purchasing decisions.' The fact that dialogues with visitors, including the background of the award, are taking place in such a venue indicates that 'Bio Red' is being received not just as a display product, but as a product to be explained and considered for adoption on-site. Name: Beautyworld Japan Tokyo (28th) Beautyworld Japan Tokyo is a comprehensive beauty trade fair organized by Messe Frankfurt Japan Ltd. Dates: May 18 (Mon) - 20 (Wed), 2026 Venue: Tokyo Big Sight West Halls 1-4 + Atrium, South Halls 1-4 Booth Location: West Hall W3 G0004 Exhibited Product: Bio Red KITASATO Premium Award is a quality certification system operated by the Japan Quality Evaluation Organization, based on the philosophy of Shibasaburo Kitasato. It comprehensively evaluates products and services from multiple viewpoints, focusing on quality, safety, and the appropriateness of labeling, as well as raw materials, manufacturing processes, quality and hygiene management systems, and social responsibility. Norio Kitasato, a direct great-grandson of Shibasaburo Kitasato, was involved in its establishment, and it is developed as an evaluation system that emphasizes fairness and transparency. Company Name: Bio Proposer Co., Ltd. Representative: CEO Masahiro Sudo Location: 8F GIRAC GINZA, 6-13-9 Ginza, Chuo-ku, Tokyo 104-0061 Business Content: Sales of cosmetics and beauty-related products, product development, education, etc. Official Website: https://www.bio-pro.co.jp 【Contact for this matter】 Japan Quality Evaluation Organization KITASATO Premium Award Management and Administration Office (c/o Tascacale Co., Ltd.) Email: info@kitasato-premium-award.co.jp