Tasukakeru Co., Ltd. and AL-FOODS Co., Ltd. Strengthen Collaboration for Sellers: Promoting an Accompaniment Model that Connects 'Creating' and 'Selling' via Quality Evaluation, Sales Support, and Unique Material Development

In this initiative, by combining **Tasukakeru's expertise in operating quality evaluation systems and its sales support functions** with **AL-FOODS's development capabilities for unique materials and ingredients**, we will strengthen the connection between "creating" and "selling"—which have traditionally tended to be fragmented—and support the business growth of sellers.

**Background**
In the general food and health food market, product development and sales preparation often proceed separately. As a result, even if the ingredients or formulations are unique, products are sometimes introduced to the market without their value being sufficiently communicated to consumers and distributors. Conversely, there are also challenges where promotional design and sales strategies take precedence, but the differentiation and backing of reliability of the product itself are weak, making it difficult to lead to continuous sales.

Originally, products are meant to be "sold after they are made," and it is necessary to foresee from the product development stage who to deliver to, what value to deliver, and with what evidence or story. In response to these challenges, the two companies will provide a **more effective end-to-end support system** for sellers by linking their respective unique functions.

**Overview of the Initiative**
In this strengthening of our collaboration, we aim to provide the following value to sellers:

**1. Reliability Appeal and Sales Support by Tasukakeru**
Tasukakeru develops marketing, research, casting, and advertising agency businesses, and also serves as the **management and operations secretariat for the Japan Quality Evaluation Organization KITASATO Premium Award**. Through this expertise, we will support **appealing the reliability of products and sales support**.

**2. Product Creation Support by AL-FOODS**
AL-FOODS handles the planning, development, and sales of health foods and food ingredients, as well as acting as an agent for notifications under the Foods with Function Claims system. In addition, it has a **track record of developing unique materials and ingredients**, and public information has announced the registration of the willow herb extract "ENOTphagy®︎" on the raw material positive list and the full-scale domestic sales of cucumber extract containing the unique US patented ingredient "ido-BR1". Based on this knowledge, we will support **material proposals and product design that lead to product differentiation for sellers**.

**3. Accompaniment System Anticipating "Selling Before Making"**
Through the collaboration of both companies, it becomes possible to provide comprehensive support from the initial stage of product development, anticipating material selection, planning design, regulatory compliance, organizing reliability, appeal design, and sales support as a single unit. As a result, instead of thinking about how to sell after the product is completed, sellers can **proceed with product creation on the premise of a structure that sells and a structure that is trusted**.

**4. Toward a Support Model Linked with Partner Companies**
The two companies do not consider this strengthening of collaboration as an initiative completed only between the two companies. The challenges faced by sellers in the general food and health food fields are diverse, and in order to achieve more effective support, we believe it is essential to **link with partner companies that have expertise in each area**.

In the future, in addition to our two companies, we will further deepen the support model of **"Companies that support sales support x Companies that support product creation x Sellers"** while collaborating with partner companies that share our aspirations and can demonstrate their respective expertise.

We will not only provide one-off support but also proceed with creating a system that contributes to the continuous growth of sellers, and we will also expand **co-creation with partners** who look in the same direction as our two companies and work to deliver valuable products to the market.

**Image of Support through Collaboration Between the Two Companies**
For example, in launching a new general food or health food product, or developing a higher-end version or renewing an existing product, AL-FOODS supports material proposals, product design, and regulatory compliance, while Tasukakeru supports appeal design from the perspective of reliability appeal and sales support, making it possible to provide **comprehensive accompaniment anticipating everything from development to market expansion**.

In addition, cases have already emerged where Tasukakeru's client companies have been connected to AL-FOODS's product development support, and AL-FOODS's client companies have been connected to Tasukakeru's sales support through the collaboration of both companies. This initiative will **further deepen such a track record of collaboration**.

**What This Initiative Aims For**
This strengthening of collaboration is not a mere review of the cooperative structure.
It is a **deepening of a support model that anticipates not only "creating a unique product" but also "correctly conveying its value," "being trusted," and "continuing to sell."**

By combining Tasukakeru's quality evaluation system operations and sales support functions with AL-FOODS's unique material development capabilities, we will support the **construction of product strategies that are easier for sellers to implement in the market**.

**Representative's Comment**
In the current market, there are many cases where "creating" and "selling" seem to be connected but are not sufficiently connected. No matter how good a product is, it is becoming difficult for it to be continuously selected in the market unless the way its uniqueness and reliability are conveyed is linked.

In this initiative, by linking Tasukakeru's expertise in quality evaluation system operations and sales support with AL-FOODS's expertise in product creation and unique material development more deeply, we will build an **effective accompaniment system** for all sellers. We will continue to proceed with creating an environment where "creating" and "selling" are naturally connected while collaborating with our partner companies. — Representative Director Ryota Yoshimura

[Company Overview]
**Tasukakeru Co., Ltd. / AL-FOODS Co., Ltd.**
Location: Win Corpo Mita Room 102, 3-2-12 Mita, Minato-ku, Tokyo
Representative Director: Ryota Yoshimura

**Tasukakeru Co., Ltd.**
Business: Japan Quality Evaluation Organization KITASATO Premium Award Management and Operations Secretariat, operation of Japan Standards Research Organization / Expert Statistics Research Institute / Medical Statistics Research Institute, marketing, research business, casting business, advertising agency business, subsidy application support, etc.

**AL-FOODS Co., Ltd.**
Business: Planning, development, and sales of health foods, planning, development, and sales of food ingredients, agency for notification under the Foods with Function Claims system

[Inquiries regarding this matter]
**Tasukakeru Co., Ltd.**
In charge: Kubota, Kawahara
E-mail: info@tasukakeru.jp
URL: https://tasukakeru.jp/contact/

**AL-FOODS Co., Ltd.**
In charge: Mukai, Naka
E-mail: info@al-foods.com
URL: https://al-foods.com/contact/