Tasukakeru Inc. and AL-FOODS Inc. Strengthen Partnership for Sales Businesses: Promoting a Collaborative Model Connecting 'Making' and 'Selling' through Quality Evaluation System Management × Sales Support × Unique Material Development

Tasukakeru Inc. and AL-FOODS Inc. have strengthened their partnership to promote a collaborative model that connects 'making' and 'selling' for sales businesses. This initiative combines Tasukakeru's expertise in quality evaluation system management and sales support with AL-FOODS's unique material development capabilities, aiming to resolve the traditional disconnect between product development and sales, thereby fostering the growth of sales businesses, particularly in the health food market.
提携NQ 40/100出典：PR Times

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  • 📰 Published: April 2, 2026 at 00:00
  • 🔍 Collected: April 1, 2026 at 16:47
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This initiative combines Tasukakeru's expertise in quality evaluation system management and sales support functions with AL-FOODS's development capabilities for unique materials and ingredients, thereby strengthening the connection between 'making' and 'selling'—which has traditionally been fragmented—and supporting the business growth of sales companies.

KITASATO Premium Award, managed and operated by Tasukakeru as the administrative office of the Japan Quality Evaluation Organization

Background

In the general food and health food markets, product development and sales preparation often proceed separately. Even if materials and formulations have uniqueness, their value may not be sufficiently communicated to consumers or distributors before market launch. Conversely, even if promotional design and sales strategies are prioritized, the product itself may lack differentiation or reliable backing, making sustained sales difficult.

Fundamentally, products are meant to be 'made and sold.' From the product development stage, it is necessary to consider who the product is for, what value it offers, and with what evidence or story it will be delivered. To address these challenges, both companies will link their unique functions to provide sales businesses with a more effective, end-to-end support system.

Overview of the Initiative

Through this strengthened partnership, we aim to provide the following value to sales businesses:

1. Reliability Appeal and Sales Support by Tasukakeru

Tasukakeru engages in marketing, research, casting, and advertising agency services, and also serves as the administrative office for the Japan Quality Evaluation Organization KITASATO Premium Award. Through this expertise, it will promote product reliability appeal and sales support.

Tasukakeru supports product appeal design through sales support functions, including expert casting.

2. Product Development Support by AL-FOODS

AL-FOODS engages in the planning, development, and sales of health food and food ingredients, as well as acting as an agent for functional food notification procedures. Additionally, it has a track record of developing unique materials and ingredients, with public announcements including the registration of willowherb extract 'ENOTphagy®︎' on the positive list of raw materials and the full-scale domestic launch of cucumber extract containing the unique US patented ingredient 'ido-BR1'. Based on this expertise, it will support material proposals and product design that lead to product differentiation for sales businesses.

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