Face Stiffness Care 'Odango Hogushi' Book Launch Event Generates Over 2100 Transformations; Women in Their 40s-60s Appear on Runway in 'Transformed State'
Excellent Line (operated by Arco mano Inc.) held a book launch event for 'Odango Hogushi,' a face stiffness care method, attracting approximately 100 women in their 40s-60s. Through self-care experiences and a runway program, participants realized both external and internal transformations, garnering significant positive feedback.
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Excellent Line (operated by Arco mano Inc.) hosted an experiential event on April 25, 2026, to commemorate the publication of the book, 'Revolutionary Sagging Care for Women in their 40s: The True Identity of Sagging was 'Face Stiffness' – Complete Guide to Odango Hogushi, which has Transformed Over 2100 Faces.'
Approximately 100 people attended on the day, making it an occasion to simultaneously experience 'external changes' and 'internal changes' through self-care experiences and participatory programs.
■ Background
Concerns about 'sagging' and 'looking older' are increasing, especially among women aged 40 and above. However, many of these issues are often dealt with superficially, without clearly understanding their root causes.
This book proposes a self-care method that enables individuals to effect change with their own hands, based on the perspective that 'the true identity of sagging is face stiffness.' This method has already brought about transformations for over 2100 people.
The purpose of this event was to deliver this theory and practice as an 'experience' and provide an opportunity to move from 'understanding' to 'action.'
■ Event Highlights
・Experiential Session: Realizing change with one's own hands
During the experiential session, a lecture was given based on the book 'Odango Hogushi,' and participants practiced the care by actually touching their faces in accordance with the instructor's explanations.
Many participants felt changes in their facial expressions and jawlines before and after the care, and feedback such as 'I could feel the change right there' was received.
It was not merely a provision of knowledge but an experience accompanied by the sensation of 'being able to effect change with one's own hands,' which heightened expectations for the subsequent programs.
・Runway Performance: A symbolic scene visualizing change
The sight of women in their 40s, 50s, and 60s, who had been losing confidence, confidently walking the runway after performing self-care and realizing their transformation, left a strong impression on the venue.
Their appearance embodied not only external changes but also the process where inner changes lead to action, becoming a symbolic moment that made people realize 'life can sparkle again when your appearance changes.'
https://www.youtube.com/watch?v=70kiDKjadAY
■ Results and Feedback
After the event, comments included:
'Feeling the change on the spot made me want to continue.'
'I gained the confidence that I could change myself.'
'Not only my appearance but also my feelings became more positive.'
'I was surprised by the change; I couldn't believe the person in front of me was the same as in the before photo.'
'Next time, I want to walk the runway.'
Sharing of experiences also spread on social media, showing sympathetic responses.
■ Participant Voices (Excerpts)
'I was surprised that I, who used to be shy about appearing in public, naturally came forward and walked.'
'My mindset of 'it can't be helped because of age' changed.'
'I never thought external changes would affect my feelings so much.'
'I even transformed by changing my hairstyle and makeup that I hadn't changed for over 10 years.'
■ Organizer's Comment
Excellent Line values the idea of 'drawing out inherent beauty by self-alignment' rather than 'changing from the outside.'
Through this event, we are delighted that many people experienced a 'catalyst for change' and took a step towards confronting themselves. We hope this book is not the goal, but the beginning of each person's transformation.
■ Future Developments
Going forward, we will expand opportunities to incorporate self-care into daily life through the expansion of experiential events and the provision of continuously learnable programs.
We will also promote community formation based on the book, aiming to create an environment where participants can share their transformations with each other.
■ Event Outline
Event Name: Book 'Revolutionary Sagging Care for Women in their 40s: Odango Hogushi' Excellent Line Book Launch Event
Date: Saturday, April 25, 2026
Time: 13:00-15:30
Venue: Belle Salle Nishi Shinjuku 1F Event Hall
Organizer: Arco mano
Content: The untold story of Odango Hogushi's birth
: Lecture on sagging for women in their 40s
: Live demonstration of Odango Hogushi
: R40 Grand Prix Spring Runway
■ Company Profile
Company Name: Arco mano Inc.
Representative: Representative Director Yoko Sotamura
Location: 1-1-3 Umeda, Kita-ku, Osaka-shi, Osaka 530-0001, 29th Floor, 1-1-1
Business Activities: Planning and operation of sagging care courses / Training of instructors and support for their activities (entrepreneurship support) / Operation of membership-based communities
HP: https://tarumicare-lab.com/
Sagging Care Channel: https://www.youtube.com/@tarumi-excellentline
Approximately 100 people attended on the day, making it an occasion to simultaneously experience 'external changes' and 'internal changes' through self-care experiences and participatory programs.
■ Background
Concerns about 'sagging' and 'looking older' are increasing, especially among women aged 40 and above. However, many of these issues are often dealt with superficially, without clearly understanding their root causes.
This book proposes a self-care method that enables individuals to effect change with their own hands, based on the perspective that 'the true identity of sagging is face stiffness.' This method has already brought about transformations for over 2100 people.
The purpose of this event was to deliver this theory and practice as an 'experience' and provide an opportunity to move from 'understanding' to 'action.'
■ Event Highlights
・Experiential Session: Realizing change with one's own hands
During the experiential session, a lecture was given based on the book 'Odango Hogushi,' and participants practiced the care by actually touching their faces in accordance with the instructor's explanations.
Many participants felt changes in their facial expressions and jawlines before and after the care, and feedback such as 'I could feel the change right there' was received.
It was not merely a provision of knowledge but an experience accompanied by the sensation of 'being able to effect change with one's own hands,' which heightened expectations for the subsequent programs.
・Runway Performance: A symbolic scene visualizing change
The sight of women in their 40s, 50s, and 60s, who had been losing confidence, confidently walking the runway after performing self-care and realizing their transformation, left a strong impression on the venue.
Their appearance embodied not only external changes but also the process where inner changes lead to action, becoming a symbolic moment that made people realize 'life can sparkle again when your appearance changes.'
https://www.youtube.com/watch?v=70kiDKjadAY
■ Results and Feedback
After the event, comments included:
'Feeling the change on the spot made me want to continue.'
'I gained the confidence that I could change myself.'
'Not only my appearance but also my feelings became more positive.'
'I was surprised by the change; I couldn't believe the person in front of me was the same as in the before photo.'
'Next time, I want to walk the runway.'
Sharing of experiences also spread on social media, showing sympathetic responses.
■ Participant Voices (Excerpts)
'I was surprised that I, who used to be shy about appearing in public, naturally came forward and walked.'
'My mindset of 'it can't be helped because of age' changed.'
'I never thought external changes would affect my feelings so much.'
'I even transformed by changing my hairstyle and makeup that I hadn't changed for over 10 years.'
■ Organizer's Comment
Excellent Line values the idea of 'drawing out inherent beauty by self-alignment' rather than 'changing from the outside.'
Through this event, we are delighted that many people experienced a 'catalyst for change' and took a step towards confronting themselves. We hope this book is not the goal, but the beginning of each person's transformation.
■ Future Developments
Going forward, we will expand opportunities to incorporate self-care into daily life through the expansion of experiential events and the provision of continuously learnable programs.
We will also promote community formation based on the book, aiming to create an environment where participants can share their transformations with each other.
■ Event Outline
Event Name: Book 'Revolutionary Sagging Care for Women in their 40s: Odango Hogushi' Excellent Line Book Launch Event
Date: Saturday, April 25, 2026
Time: 13:00-15:30
Venue: Belle Salle Nishi Shinjuku 1F Event Hall
Organizer: Arco mano
Content: The untold story of Odango Hogushi's birth
: Lecture on sagging for women in their 40s
: Live demonstration of Odango Hogushi
: R40 Grand Prix Spring Runway
■ Company Profile
Company Name: Arco mano Inc.
Representative: Representative Director Yoko Sotamura
Location: 1-1-3 Umeda, Kita-ku, Osaka-shi, Osaka 530-0001, 29th Floor, 1-1-1
Business Activities: Planning and operation of sagging care courses / Training of instructors and support for their activities (entrepreneurship support) / Operation of membership-based communities
HP: https://tarumicare-lab.com/
Sagging Care Channel: https://www.youtube.com/@tarumi-excellentline