Providing a Catalyst for Action for Women Over 40 Who Think 'I Want to Change but Can't Move': Hosting an 'Experiential Publishing Event' Where Participants Are the Main Characters [April 25, Tokyo]
Arco mano Co., Ltd. will host the 'Excellent Line Publishing Commemorative Party' on April 25 in Shinjuku, Tokyo. The event provides a hands-on self-care experience to encourage action among women over 40.
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- 📰 Published: April 10, 2026 at 19:45
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Arco mano Co., Ltd. (Location: Osaka Prefecture, CEO: Yoko Tonomura) will hold the "Excellent Line Publishing Commemorative Party," an experiential event that turns the desire to "change" into action for women in their 40s and older, triggered by a book publication, on Saturday, April 25, 2026, in Shinjuku, Tokyo.
This event is not a traditional publication event aimed at celebrating the author, but a new form of publication promotion aimed at allowing each participant to express their own changes and feelings, and gain a "trigger to take the next step."
■ Background: The feeling of "wanting to change but unable to move"
In recent years, an increasing number of women, especially those in their 40s and older, have felt "Is it okay to stay like this?" or "I want to change something" triggered by changes in their appearance and life stages.
On the other hand,
even while wanting to start something,
- They don't know if they can do it
- They lack a trigger to take a step forward
- They worry about how others view them
Because of these reasons, there are many cases where time passes without taking action.
This event was planned as a place to encourage action through experiences in response to this "gap between motivation and action."
■ Features of the Event
1. Experience design where you participate as a "main character," not an "audience member"
Participants do not merely listen to a lecture; they adopt a format where they proactively engage by sharing their own changes and feelings, and interacting with other participants.
The structure ensures that participants can gain a real sense throughout the venue that "I might be able to change too."
2. Realizing change through experiential programs - Real guidance from the author
On the day of the event, using the newly launched UPUP Cream, a self-care experience (Odango Hogushi) based on the book's content will be conducted.
Through a program where you can experience the Before/After on the spot, it is designed for participants to realize the change.
Inside the venue, photo spots and posting guidelines will be set up to create an environment where participants can share their experiences on the spot. The event's experience is designed to spread both in real life and on SNS.
This event does not set publication as the goal, but is positioned as a "starting point connecting to new encounters, trust, and action."
Organizer's Comment
"This event is a place for you to take home a 'catalyst for action' that you cannot get just by reading a book. By each participant becoming the main character and sharing their own changes and feelings, it connects to someone else's step forward. We hope to create such a positive cycle."
■ Event Overview
Event Name: Excellent Line Publishing Commemorative Event
Date: Saturday, April 25, 2026
Time: 13:00-15:30
Location: Shinjuku, Tokyo
Participation Format: Experiential event
Participation Fee: Advance registration 4,500 yen, On the day 5,000 yen. (Both include one copy of the 1,650 yen book)
Ticket application site:
This event is not a traditional publication event aimed at celebrating the author, but a new form of publication promotion aimed at allowing each participant to express their own changes and feelings, and gain a "trigger to take the next step."
■ Background: The feeling of "wanting to change but unable to move"
In recent years, an increasing number of women, especially those in their 40s and older, have felt "Is it okay to stay like this?" or "I want to change something" triggered by changes in their appearance and life stages.
On the other hand,
even while wanting to start something,
- They don't know if they can do it
- They lack a trigger to take a step forward
- They worry about how others view them
Because of these reasons, there are many cases where time passes without taking action.
This event was planned as a place to encourage action through experiences in response to this "gap between motivation and action."
■ Features of the Event
1. Experience design where you participate as a "main character," not an "audience member"
Participants do not merely listen to a lecture; they adopt a format where they proactively engage by sharing their own changes and feelings, and interacting with other participants.
The structure ensures that participants can gain a real sense throughout the venue that "I might be able to change too."
2. Realizing change through experiential programs - Real guidance from the author
On the day of the event, using the newly launched UPUP Cream, a self-care experience (Odango Hogushi) based on the book's content will be conducted.
Through a program where you can experience the Before/After on the spot, it is designed for participants to realize the change.
Inside the venue, photo spots and posting guidelines will be set up to create an environment where participants can share their experiences on the spot. The event's experience is designed to spread both in real life and on SNS.
This event does not set publication as the goal, but is positioned as a "starting point connecting to new encounters, trust, and action."
Organizer's Comment
"This event is a place for you to take home a 'catalyst for action' that you cannot get just by reading a book. By each participant becoming the main character and sharing their own changes and feelings, it connects to someone else's step forward. We hope to create such a positive cycle."
■ Event Overview
Event Name: Excellent Line Publishing Commemorative Event
Date: Saturday, April 25, 2026
Time: 13:00-15:30
Location: Shinjuku, Tokyo
Participation Format: Experiential event
Participation Fee: Advance registration 4,500 yen, On the day 5,000 yen. (Both include one copy of the 1,650 yen book)
Ticket application site: