New Concept Face Cream 'UPUP Cream' Focusing on the 'Cause of Sagging Face' Seen from 2100 Voices, Pre-sale Starts via Crowdfunding

Arco mano Co., Ltd., from its 'Excellent Line' brand which addresses the age-related skin concerns of women aged 40 and above, has begun pre-selling its new concept face cream, 'Excellent Line UPUP Cream,' via crowdfunding. This cream focuses on facial stiffness, dryness-induced dullness, and lack of firmness. It is also scheduled to be released on the official EC site from Saturday, April 25, 2026.

■ Background of Development

"I don't want to look tired," "I don't want my face to look saggy" — the true feelings revealed from the voices of over 2,100 people. The Excellent Line has engaged with over 2,100 women aged 40 and above. What emerged from these interactions was that a combination of clenching, facial stiffness, poor circulation, and lack of firmness contributes to the impression of a sagging face. Women who have prioritized childcare and work, putting themselves last, suddenly notice a difference when they look in the mirror compared to their younger selves. What we want to deliver is not "rejuvenation," but "to love your face again." This product was born to address the true feelings of women aged 40 and above who say, "I don't want to look tired, I don't want my face to look saggy, I want to feel confident about my face."

■ Development Secret Story: Representative Tonomura also says, "I only use this one." A confident product filled with the team's dedication.

This product originated from the strong desire of the beauty-conscious members of the Excellent Line, who specialize in self-care methods for sagging skin from the age of 40, to "create a satisfying product that greedily incorporates everything we truly want!" They shared their concept with the manufacturer and went through numerous prototypes to achieve its completion.

A particular focus was the texture's firmness, tailored for the "Odango Hogushi" self-care method. It was developed by calculating the adhesion to the skin and the glide of the fingers during massage. Our wish is that when you hold this cream, you will not just apply it, but make "Odango Hogushi" a habit as a luxurious time to soothe your mind and face. Now, Representative Tonomura himself says, "I only use this one," making it a product filled with the real aspirations of women aged 40 and above.

■ Product Features

'Excellent Line UPUP Cream' is not just a moisturizing cream that adds moisture to dry skin. It is designed to be used in conjunction with the aforementioned "Odango Hogushi" self-care method.

It's not just a cream to apply, but a cream to create time each day to touch your face and "relax, circulate, and nourish" it. It addresses age-related sagging, dryness, and a puffy jawline. It's a cream that transforms daily care time into an uplifting habit.

■ Formulated with ingredients desired by women aged 40 and above

• For women who want to positively change through self-care without relying solely on aesthetic medicine, it combines ingredients that support firmness, moisture, and barrier function.

• Stem cell-derived ingredients/Exosomes: Human umbilical cord blood-derived stem cell exosomes, human umbilical cord blood stem cell conditioned medium, apple fruit cell culture extract

• 3 types of peptides: Acetyl hexapeptide-8, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7

• Multi-layer moisturizing/barrier function support: 3 types of hyaluronic acid, 4