Dogwear Brand 'moi' Challenges Crowdfunding with Unique Design to Free Shoulder Movement and Protect Dogs' Future
Dogwear brand 'moi' has announced its uniquely designed balancing wear that liberates shoulder movement for dogs and will launch a crowdfunding campaign starting May 8, 2026, aiming to protect dogs' health and future.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:21
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 04:01 (17h 29m after Collected)
Dogwear brand 'moi' (tareme Inc., Representative: Tomoko Tanaka), which balances dogs' 'cuteness' and 'not burdening them,' has developed uniquely designed balancing wear and will challenge crowdfunding from May 8, 2026.
"'Cuteness' might be a burden...". When days with her rescue dog 'Miku' taught her this, she decided to create clothes that don't hinder skeletal movement. Moi's balancing wear, uniquely developed under the supervision of a canine osteopath, was born from the desire "to cherish each step of daily life and connect it to future health."
"We want all dogs to be able to walk even as seniors." Please support moi's project, which embodies this wish.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
[Instagram]
@moi_balancingwear
moi's wear
Moi's wear lineup includes "Rash guard" and "Food Short Wear," featuring a unique design that "frees shoulder movement," and awaits you with limited edition colors exclusively for CAMPFIRE. You can purchase them at a special CAMPFIRE price with a 15% to 20% discount.
3 reasons why moi is necessary
1. Because dogs are 'geniuses at hiding discomfort'
Dogs instinctively 'hide' pain and discomfort, so what we humans think are 'cute habits' or sitting postures are often small SOS signals from their bodies. That's why maintaining daily body balance is especially important for health maintenance in their senior years.
2. Because shoulder freedom leads to a boost in health
Dogs lack collarbones, and their front legs (scapulae) are suspended from the torso by muscles alone, making for a very delicate structure. Moi's balancing wear frees these scapulae with its unique petal sleeves. We aim for a design that allows you to enjoy fashion without hindering natural movement or walking.
3. Because 'correct walking' becomes self-adjustment
Dogs' ideal walking pattern is said to be a '4-beat' (a rhythm where all four limbs land sequentially). When dogs walk relaxed in this rhythm, their whole body muscles are used correctly, functioning as a 'self-adjusting force' to correct distortions. Spending time in moi wear not only places no burden on the dog but also transforms the simple act of walking freely into a daily 'self-adjustment' time.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
Walking together every day, connecting that happiness to future wellness
Moi's balancing wear is a garment that combines comfort, ease of movement, and design for owners. Its unique petal sleeve structure supports natural walking by not hindering shoulder movement, and enables stress-free dressing and undressing. Furthermore, it adopts functional materials selected for their lightness and feel, combining comfort with functional beauty. For crowdfunding, we offer returns such as early delivery of moi wear, as well as original goods for those who resonate with and support the project's vision. We hope this garment, which balances body and mind, will be the best gift to protect your beloved dog's entire life from now on.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
[Company Profile]
Company Name: tareme Inc.
Location: 333-9 Hamachi, Nishisai-cho, Toyohashi City, Aichi Prefecture, Science Core 109
Representative: Representative Director Tomoko Tanaka
Business Description: Planning, manufacturing, and sales of dogwear
[Customer Inquiries]
tareme Inc. Representative Director Tomoko Tanaka
TEL: 0532-43-6746 (Reception hours 10:00-17:00)
e-mail: hotta.t@tareme.biz
"'Cuteness' might be a burden...". When days with her rescue dog 'Miku' taught her this, she decided to create clothes that don't hinder skeletal movement. Moi's balancing wear, uniquely developed under the supervision of a canine osteopath, was born from the desire "to cherish each step of daily life and connect it to future health."
"We want all dogs to be able to walk even as seniors." Please support moi's project, which embodies this wish.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
[Instagram]
@moi_balancingwear
moi's wear
Moi's wear lineup includes "Rash guard" and "Food Short Wear," featuring a unique design that "frees shoulder movement," and awaits you with limited edition colors exclusively for CAMPFIRE. You can purchase them at a special CAMPFIRE price with a 15% to 20% discount.
3 reasons why moi is necessary
1. Because dogs are 'geniuses at hiding discomfort'
Dogs instinctively 'hide' pain and discomfort, so what we humans think are 'cute habits' or sitting postures are often small SOS signals from their bodies. That's why maintaining daily body balance is especially important for health maintenance in their senior years.
2. Because shoulder freedom leads to a boost in health
Dogs lack collarbones, and their front legs (scapulae) are suspended from the torso by muscles alone, making for a very delicate structure. Moi's balancing wear frees these scapulae with its unique petal sleeves. We aim for a design that allows you to enjoy fashion without hindering natural movement or walking.
3. Because 'correct walking' becomes self-adjustment
Dogs' ideal walking pattern is said to be a '4-beat' (a rhythm where all four limbs land sequentially). When dogs walk relaxed in this rhythm, their whole body muscles are used correctly, functioning as a 'self-adjusting force' to correct distortions. Spending time in moi wear not only places no burden on the dog but also transforms the simple act of walking freely into a daily 'self-adjustment' time.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
Walking together every day, connecting that happiness to future wellness
Moi's balancing wear is a garment that combines comfort, ease of movement, and design for owners. Its unique petal sleeve structure supports natural walking by not hindering shoulder movement, and enables stress-free dressing and undressing. Furthermore, it adopts functional materials selected for their lightness and feel, combining comfort with functional beauty. For crowdfunding, we offer returns such as early delivery of moi wear, as well as original goods for those who resonate with and support the project's vision. We hope this garment, which balances body and mind, will be the best gift to protect your beloved dog's entire life from now on.
[Support the project here]
https://camp-fire.jp/projects/914541/idea
[Company Profile]
Company Name: tareme Inc.
Location: 333-9 Hamachi, Nishisai-cho, Toyohashi City, Aichi Prefecture, Science Core 109
Representative: Representative Director Tomoko Tanaka
Business Description: Planning, manufacturing, and sales of dogwear
[Customer Inquiries]
tareme Inc. Representative Director Tomoko Tanaka
TEL: 0532-43-6746 (Reception hours 10:00-17:00)
e-mail: hotta.t@tareme.biz