"Easy setup with just a pop" Popular Tent with 170,000 Cumulative Sales ~ New 2 Colors Added to Pop-up Tent for Leisure ~
Tansu no Gen has launched two new colors (Charcoal Gray, Almond Brown) for its popular pop-up tent, which has sold 170,000 units, just in time for the leisure season. It boasts excellent functionality including over 95% UV cut and 1200mm water resistance.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:22
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 04:06 (17h 34m after Collected)
(Image: The new color charcoal gray pop-up tent released this time)
Tansu no Gen Co., Ltd. (hereinafter, Tansu no Gen, Headquarters: Okawa City, Fukuoka Prefecture, Representative Director: Hirokazu Hashizume), an EC business specializing in furniture and interiors, is pleased to announce the release of two new colors for its popular pop-up tent, which has sold over 170,000 units in the series, starting sales for this year's leisure season.
◇Tansu no Gen's Pop-up Tent
The pop-up tent, part of Tansu no Gen's outdoor series "ENDLESS BASE," has been a long-selling product since its launch in 2017, undergoing repeated updates to meet customer needs in various leisure scenes.
It has frequently ranked #1 in Rakuten Ichiba's category rankings, gaining widespread customer support, and as of February 2026, cumulative sales in the series have exceeded 170,000 units.
Below, we explain the features of Tansu no Gen's pop-up tent.
◇"Silver Coating" with Special Processing to Cut Sunlight and UV
By applying a silver coating to the back of the fabric, sunlight and ultraviolet rays are powerfully cut.
Domestic inspection bodies have reported a UV cut rate of over 95%.
Furthermore, not only the UV cut rate but also an inspection based on the international UV protection factor (UPF) "AS/NZS standard," adopted in Australia, New Zealand, etc., was conducted. It has been proven to rank highest with UPF50+ (Excellent), demonstrating extremely high sun protection effects.
This high UV shielding capability allows users to enjoy themselves under the scorching sun without worrying about sunburn.
The silver coating also provides a high heat shielding effect.
In an experiment where light simulating sunlight was irradiated for 15 minutes, a maximum temperature difference of 18.8℃ was confirmed compared to unprocessed fabric. Therefore, it is designed to reduce the temperature rise inside the tent even in the intense heat of summer.
(Image: Achieves over 95% UV cut rate)
◇Water Pressure Resistance of 1200mm for Sudden Rain
Unlike full-scale outdoor tents, pop-up tents, which are active in beach and leisure scenes, generally do not have very high water pressure resistance in their fabric.
As mentioned, Tansu no Gen's pop-up tent has undergone repeated improvements and updates to meet customer needs. Although its water pressure resistance was 500mm at the time of initial sales, it has been powered up to 1200mm based on customer feedback.
This makes it possible to cope with sudden rain, making it one of its popular points.
(Image: 1200mm water pressure resistance for sudden rain) (Image: Pop-up tent in use)
◇Sunshade to Increase Shaded Area
A feature of this product is the sunshade at the top opening of the tent. By assembling the frame for the sunshade when setting up the pop-up tent, you can increase the shaded space.
While direct sunlight may penetrate inside the tent depending on the sun's position, providing a sunshade is expected to offer some skin protection.
(Image: Comes with a shade that can widen the shaded area) (Image: Front seat can also create shade)
◇Detachable Independent Front Seat
Many pop-up tent models have a front seat that doubles as the tent's door, but in this product, the front seat is separate and independent from the door, allowing it to remain outside even when the front is closed.
Since it is zippered, the front seat can be detached and used as a leisure sheet.
(Image: Detachable front seat usable as a leisure sheet) (Image: Front seat can be extended and closed)
◇Rich Color Variations with 2 New Colors
(Image: New colors Charcoal Gray and Almond Brown) (Image: 3 popular colors with a calm tone)
As new colors for 2026, two shades, stylish and cool "Charcoal Gray" and relaxing and warm "Almond Brown," have been added, making a total of five colors available.
All colors have a calm tone, perfect for the upcoming leisure season.
A carrying bag, in the same color as the tent body, is also included for easy portability.
Additionally, pegs and ropes are included, so you can use it safely even on windy days or sandy beaches.
◇Sales Information
The newly released "Pop-up Tent" is available at Tansu no Gen's official store, Tansu no Gen Rakuten Ichiba store, and Tansu no Gen Yahoo Shopping store. Details on sales...
Tansu no Gen Co., Ltd. (hereinafter, Tansu no Gen, Headquarters: Okawa City, Fukuoka Prefecture, Representative Director: Hirokazu Hashizume), an EC business specializing in furniture and interiors, is pleased to announce the release of two new colors for its popular pop-up tent, which has sold over 170,000 units in the series, starting sales for this year's leisure season.
◇Tansu no Gen's Pop-up Tent
The pop-up tent, part of Tansu no Gen's outdoor series "ENDLESS BASE," has been a long-selling product since its launch in 2017, undergoing repeated updates to meet customer needs in various leisure scenes.
It has frequently ranked #1 in Rakuten Ichiba's category rankings, gaining widespread customer support, and as of February 2026, cumulative sales in the series have exceeded 170,000 units.
Below, we explain the features of Tansu no Gen's pop-up tent.
◇"Silver Coating" with Special Processing to Cut Sunlight and UV
By applying a silver coating to the back of the fabric, sunlight and ultraviolet rays are powerfully cut.
Domestic inspection bodies have reported a UV cut rate of over 95%.
Furthermore, not only the UV cut rate but also an inspection based on the international UV protection factor (UPF) "AS/NZS standard," adopted in Australia, New Zealand, etc., was conducted. It has been proven to rank highest with UPF50+ (Excellent), demonstrating extremely high sun protection effects.
This high UV shielding capability allows users to enjoy themselves under the scorching sun without worrying about sunburn.
The silver coating also provides a high heat shielding effect.
In an experiment where light simulating sunlight was irradiated for 15 minutes, a maximum temperature difference of 18.8℃ was confirmed compared to unprocessed fabric. Therefore, it is designed to reduce the temperature rise inside the tent even in the intense heat of summer.
(Image: Achieves over 95% UV cut rate)
◇Water Pressure Resistance of 1200mm for Sudden Rain
Unlike full-scale outdoor tents, pop-up tents, which are active in beach and leisure scenes, generally do not have very high water pressure resistance in their fabric.
As mentioned, Tansu no Gen's pop-up tent has undergone repeated improvements and updates to meet customer needs. Although its water pressure resistance was 500mm at the time of initial sales, it has been powered up to 1200mm based on customer feedback.
This makes it possible to cope with sudden rain, making it one of its popular points.
(Image: 1200mm water pressure resistance for sudden rain) (Image: Pop-up tent in use)
◇Sunshade to Increase Shaded Area
A feature of this product is the sunshade at the top opening of the tent. By assembling the frame for the sunshade when setting up the pop-up tent, you can increase the shaded space.
While direct sunlight may penetrate inside the tent depending on the sun's position, providing a sunshade is expected to offer some skin protection.
(Image: Comes with a shade that can widen the shaded area) (Image: Front seat can also create shade)
◇Detachable Independent Front Seat
Many pop-up tent models have a front seat that doubles as the tent's door, but in this product, the front seat is separate and independent from the door, allowing it to remain outside even when the front is closed.
Since it is zippered, the front seat can be detached and used as a leisure sheet.
(Image: Detachable front seat usable as a leisure sheet) (Image: Front seat can be extended and closed)
◇Rich Color Variations with 2 New Colors
(Image: New colors Charcoal Gray and Almond Brown) (Image: 3 popular colors with a calm tone)
As new colors for 2026, two shades, stylish and cool "Charcoal Gray" and relaxing and warm "Almond Brown," have been added, making a total of five colors available.
All colors have a calm tone, perfect for the upcoming leisure season.
A carrying bag, in the same color as the tent body, is also included for easy portability.
Additionally, pegs and ropes are included, so you can use it safely even on windy days or sandy beaches.
◇Sales Information
The newly released "Pop-up Tent" is available at Tansu no Gen's official store, Tansu no Gen Rakuten Ichiba store, and Tansu no Gen Yahoo Shopping store. Details on sales...