Flash Report: Survey on Employee Engagement with Internal Communications
Tanshiki Co., Ltd.'s 'Management & PR Research Institute' conducted a survey on the engagement status of internal communications targeting 1,113 business professionals nationwide. The flash report summarizes that approximately 80% engage with internal communications, primarily driven by a desire to understand company management policies and obtain necessary work information.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 22:02 (485h 14m after Collected)
Tanshiki Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture; Representative Director: Kazuhisa Akiyama), which provides internal and external PR management and consulting, has conducted a 'Survey on Employee Engagement with Internal Communications' targeting 1,113 business professionals nationwide through its internal think tank, the 'Management & PR Research Institute.' The results have been compiled as a flash report.
Survey Overview
· Survey Purpose: To understand the actual engagement status of recipients (employees) in internal communication activities
· Survey Period: February 25, 2026
· Survey Method: Internet survey
· Target Audience: Currently employed full-time executives or regular employees (nationwide)
· Valid Responses: 1,113 people
· Main Attributes:
Manufacturing 23.0%, Construction/Real Estate 10.0%, Medical/Welfare 9.9%, etc.
Number of employees 99 or less 36.7%, 100-999 employees 28.7%, etc.
1. Background
Amid the diversification of work styles and the establishment of remote work, 'communication gaps' and 'declining engagement' within companies have become issues, leading to a re-evaluation of the role of 'internal communications.' Internal communications, being measures for 'within the company,' often involve internal surveys to ask employees about engagement and evaluation. However, it is difficult to obtain general benchmark data that can be compared with other companies. Therefore, Tanshiki Co., Ltd. conducted this survey to clarify the actual engagement status and evaluation of internal communication measures by employees, who are the recipients.
2. Key Findings of the Survey
Approximately 80% read internal communications if implemented; completely disengaged individuals are a minority
Top reasons for reading are 'wanting to know company management policy' (35.8%) and 'obtaining necessary work information' (35.1%); employees seek 'practical benefits' rather than entertainment
Top reasons for not reading are 'being busy' (35.9%) and 'boring content' (30.1%). 'Time efficiency' (Tai-pa) of information and 'personal relevance' are key challenges
3. Overview of Survey Results
(1) Internal communication infrastructure has a certain reach. Approximately 80% engage if implemented
When asked about internal communication measures implemented at their workplace, 'company bulletin boards/intranets' (39.4%), 'web-based internal newsletters' (34.6%), and 'president/executive talks' (32.3%) were the top responses.
Furthermore, those internal