Taniguchi Matsuyodo Announces New 'Kokon' Short-Ground Folding Fan Series
Taniguchi Matsuyodo, a Kyoto-based manufacturer established in 1925, has announced the 'Kokon' series, featuring short-ground folding fans made with Mino Washi paper. Combining traditional craftsmanship with modern silk-screen printing, the company markets them as functional fashion accessories and offers custom production from 100 units.
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## Taniguchi Matsuyodo Announces 'Kokon' Series of Short-Ground Folding Fans
Taniguchi Matsuyodo, a Kyoto-based Washi paper product manufacturer founded in 1925 (Minami Ward, Kyoto; CEO: Shuyoshi Taniguchi), has announced the launch of the 'Kokon' series, a collection of short-ground folding fans featuring Mino Washi paper with light-reflecting silk-screen printing.
### Why Folding Fans are Being Re-evaluated
With record-breaking heat expected this summer, folding fans are gaining attention from a new perspective beyond their traditional role as tools:
- **Functional Accessories**: Valued as decorative items that allow users to cool off smartly in formal settings without compromising their attire.
- **Genderless Fashion Items**: Supported as unisex pieces that fit diverse modern styles.
- **Symbol of 'Cool Japan'**: Traditional Japanese patterns are embraced globally as symbols of 'intellectual aesthetics.'
### Features of the 'Kokon' Series
The series expresses natural beauty rooted in Japanese classics through a modern lens. The 'short-ground' design features a shortened paper fan face paired with luxuriously arranged, finely shaved bamboo ribs.
- **Lineup**:
- AW370 Kobore-Zakura (Overflowing Cherry Blossoms)
- AW371 Utakata (Bubbles/Ephemeral)
- AW372 Seiryu (Clear Stream)
- AW373 Usurahi (Thin Ice)
### Business Applications and Custom Production
Taniguchi Matsuyodo accepts custom design orders starting from a minimum lot of 100 units. Featuring company logos, these fans serve as highly visible 'moving advertisements,' ideal for summer events and campaigns. For events in July and August, consultations are recommended by early June to ensure sufficient time for design finalization and material procurement.
Taniguchi Matsuyodo, a Kyoto-based Washi paper product manufacturer founded in 1925 (Minami Ward, Kyoto; CEO: Shuyoshi Taniguchi), has announced the launch of the 'Kokon' series, a collection of short-ground folding fans featuring Mino Washi paper with light-reflecting silk-screen printing.
### Why Folding Fans are Being Re-evaluated
With record-breaking heat expected this summer, folding fans are gaining attention from a new perspective beyond their traditional role as tools:
- **Functional Accessories**: Valued as decorative items that allow users to cool off smartly in formal settings without compromising their attire.
- **Genderless Fashion Items**: Supported as unisex pieces that fit diverse modern styles.
- **Symbol of 'Cool Japan'**: Traditional Japanese patterns are embraced globally as symbols of 'intellectual aesthetics.'
### Features of the 'Kokon' Series
The series expresses natural beauty rooted in Japanese classics through a modern lens. The 'short-ground' design features a shortened paper fan face paired with luxuriously arranged, finely shaved bamboo ribs.
- **Lineup**:
- AW370 Kobore-Zakura (Overflowing Cherry Blossoms)
- AW371 Utakata (Bubbles/Ephemeral)
- AW372 Seiryu (Clear Stream)
- AW373 Usurahi (Thin Ice)
### Business Applications and Custom Production
Taniguchi Matsuyodo accepts custom design orders starting from a minimum lot of 100 units. Featuring company logos, these fans serve as highly visible 'moving advertisements,' ideal for summer events and campaigns. For events in July and August, consultations are recommended by early June to ensure sufficient time for design finalization and material procurement.
FAQ
谷口松雄堂の「古今」シリーズとはどのような扇子ですか？
美濃和紙に光を反射するシルク印刷を施した、短地仕様（扇面を短く仕立てたもの）の扇子です。日本の古典的な自然美をモチーフにした4つのラインナップがあります。
「古今」シリーズの価格はいくらですか？
3,500円（税抜／上代目安）です。
企業でオリジナル扇子を製作する場合、何本から注文可能ですか？
最小ロット100本から承っています。
夏のイベントに向けた扇子製作の相談はいつまでに行うべきですか？
デザインの決定や資材確保の時間を確保するため、6月上旬までのご相談が推奨されています。
「短地（たんち）」仕様の特徴は何ですか？
扇面をあえて短く仕立て、職人が細く削り出した竹骨を長く露出させる仕様です。竹骨の整然としたラインと和紙が調和し、上質で贅沢な風合いを生み出します。