Celebrating 100 Years: Taniguchi Matsuundo Blends Tradition and Digital, Creates Commemorative Gift for Cabinet Office's 'CJPF Award 2026'

Taniguchi Matsuundo Co., Ltd. (Headquarters: Kyoto, Representative Director: Koji Taniguchi) has produced a commemorative gift to be presented to award recipients at the Cabinet Office's "Cool Japan Public-Private Partnership Platform (CJPF) Award 2026" event.

Having celebrated its 100th anniversary in 2025, our company views this milestone as an opportunity for new challenges for the next century. This time, we have created a new commemorative gift that combines analog and digital by applying traditional "urushi paper" to the surface and embedding our unique "NFCTS" technology within the structure of a Goshuincho (temple stamp notebook).

**Background and Concept** Inspired by the Goshuincho's experience of "visiting and recording," we have created a new commemorative item to record and revisit Japanese projects. This product stores the energy of award-winning works as a digital archive, and through the embedded NFC tag, it allows for smartphone viewing at any time. It is an "experiential" commemorative gift that combines a traditional appearance with an interface that evokes the joy of receiving an award.

**Details of the CJPF Award 2026 Ceremony** (Our commemorative gift is introduced from 6:15 onwards) [YouTube embed link]

**Features of This Commemorative Item** 1. **Adoption of Traditional Craftsmanship "Urushi Paper"**: The cover uses "urushi paper," a traditional craft finished by artisans by layering cashew lacquer. The award logo is hot-stamped in gold foil on the surface, which has a unique depth and luster from its handmade quality. 2. **Video Playback Using Unique Technology "NFCTS"**: Our proprietary technology "NFC-TS" is embedded within the Goshuincho. By simply holding a smartphone near the cover, videos and detailed information about the award-winning works are instantly launched. This tangible commemorative item functions as a switch to recall digital memories. 3. **New Endeavor Commemorating the 100th Anniversary**: We have fused our long-standing expertise in Japanese paper products with the latest digital technology. This is a product development that is befitting of our milestone, proposing a "form of record-keeping" adapted to the current era, not just preserving tradition.

**Product Specifications** * Name: Special Edition "Urushi Paper Goshuincho" 2-Book Set (Black & Red) with NFC-TS * Specifications: * **Main Paper**: Goshuin Special Washi Paper (Accordion Fold) * **Cover**: Urushi Paper used, logo hot-stamped * **Technology**: Embedded "NFC-TS"

**About Taniguchi Matsuundo Co., Ltd.** Founded in Kyoto in 1926 (Taisho 15). We celebrated our 100th anniversary in 2025. While focusing on traditional product manufacturing such as washi paper, shikishi boards, and goshuincho, we are increasingly concentrating on new product development that merges analog and digital, such as products utilizing NFC technology.

**Contact Information for This Matter** Taniguchi Matsuundo Co., Ltd. Public Relations Representative (Goshuin Culture Producer): Koji Omoto TEL: Direct Line: 080-6151-4583 (Main) 075-661-3141 FAX: 075-692-3380 Email: k-omoto@taniguchi.co.jp