Tamago & Company Launches New 'No Boil, No Peel, No Mash' Egg Sandwich Base 'TamaWiz' – Free Sampling Event in Yurakucho, Tokyo on June 21 (Sun)

Tamago & Company Co., Ltd. (Chiyoda City, Tokyo; hereinafter 'Tamago & Company') will host a free sampling event on June 21, 2026, at Tokyo Kotsu Kaikan (Yurakucho), offering egg sandwiches made with 'TamaWiz,' a new ready-to-use egg sandwich base.

On the day, a total of 480 participants who follow the company's official social media accounts will receive a free egg sandwich.

■ Background of the Free Sampling Event with 'TamaWiz'

In recent years, with the rise of dual-income households and increasingly diverse lifestyles, demand for meals that combine convenience and high nutritional value has grown significantly.

Especially at breakfast, more people express sentiments such as 'I'm too busy to spend time preparing food' or 'I want something quick but don't want to compromise on nutrition.'

In this context, eggs—rich in high-quality protein—are being re-recognized as a convenient and nutritious food option.

However, making egg sandwiches traditionally requires multiple steps: 'boiling the eggs,' 'peeling the shells,' and 'mashing the yolks'—processes that can surprisingly be time-consuming in a busy daily routine.

To address this, Tamago & Company developed 'TamaWiz,' an egg sandwich base made from domestic Japanese eggs, driven by the vision of 'making eggs easier and more accessible to enjoy.' The product launched in April 2026.※
※: Initially available at select chain stores in the Kanto region

This free sampling event allows participants to experience the product firsthand, showcasing a new way to enjoy egg sandwiches and revealing new possibilities for egg-based cuisine.

■ Why This Timing?

Amid rising living costs and growing health awareness, there is increasing attention on foods that offer convenient protein intake.

Additionally, June—about two months after the start of the new fiscal year—is a time when people's new lifestyles and workplace routines have settled, prompting many to re-evaluate their daily habits, including eating patterns.

Considering these social trends, as a leading company in the egg industry, Tamago & Company aims to introduce more people to the appeal of convenient, nutritious eggs—prompting the launch of this event.

At this event, the company will introduce 'TamaWiz' as the next evolution in egg enjoyment, following the success of its registered trademark 'TKG' (short for 'tamago kake gohan,' or egg on rice).

■ Event Overview: 'TamaWiz' Egg Sandwich Sampling in Yurakucho

・Event Name: 'TamaWiz' Egg Sandwich Sampling Event in Yurakucho

・Date & Time: June 21, 2026 (Sun)

(1) 10:00–, (2) 12:00–, (3) 14:00–, (4) 16:00–

※ 120 servings per session. Event ends when supplies run out.

・Venue: 1st Floor Sampling Area, Tokyo Kotsu Kaikan ※ 1-minute walk from JR Yurakucho Station

● Participation Requirements

Participants who meet the following condition will receive an egg sandwich made with 'TamaWiz' on-site.

【Requirement】

Follow one of the official social media accounts:

・Instagram: @tamago.mirai

・X (formerly Twitter): @tandc_inc

We invite you to savor 'TamaWiz,' a product packed with the craftsmanship of a long-established egg company renowned for selling 'Mori no Tamago,' Japan's representative brand of domestic eggs.

Additionally, those who meet the following condition will receive a limited-edition novelty item on a first-come, first-served basis.

【Requirement】

Post a photo of the event venue on social media with the hashtags #たまウィズ and #たまごサンド

※ Limited quantities available. Event ends when supplies run out. Please understand in advance.

● 'TamaWiz' Egg Sandwich Topping Election: Vote for Your Favorite!

From various 'TamaWiz' egg sandwich and topping combinations, why not vote for the one you'd most like to try?

Simply place a sticker on the special panel at the venue to participate in the voting—easy for anyone to join. Discover your favorite combo and cast your vote!

We sincerely look forward to your visit.

■ Product Features of 'TamaWiz'

1. No prep work—ready to use immediately!

Eliminates the need for egg preparation steps ('boiling,' 'peeling,' 'mashing'), allowing immediate use after opening.

Helps shorten cooking time when making sandwiches or preparing egg dishes at home.

2. Highly customizable for various uses!

'TamaWiz' features a mild seasoning that highlights the natural egg flavor, making it suitable for all age groups.

You can freely adjust seasonings and toppings based on your menu or dining occasion.

● Product Overview

Product Name: TamaWiz

Storage: Refrigerated (below 10°C)

Net Weight: 120g

■ A Leading Company Driving the Egg Industry

Tamago & Company Co., Ltd. has been a leading player in Japan's egg industry for over 134 years since its founding, supporting Japanese dining tables nationwide.

Leveraging a nationwide production and distribution network, the company delivers safe, reliable eggs. It also focuses on product development and food education under the theme of 'expanding the value of eggs.'

The company owns the trademark for 'TKG' (short for 'tamago kake gohan') and has contributed significantly to the development of Japan's egg culture.

In recent years, it has focused on developing products that emphasize the nutrition and convenience of eggs, with 'TamaWiz' symbolizing this initiative.

Moving forward, Tamago & Company will continue contributing to people's healthy and enriched food lives through eggs.

■ Company Overview

Company Name: Tamago & Company Co., Ltd.

Address: 8F, Tokyo Kotsu Kaikan, 2-10-1 Yurakucho, Chiyoda City, Tokyo

Representative: Yuichi Tsumaru, President & CEO

Business: Production, sales, and distribution of chicken eggs and processed food products

URL: https://www.tandc.inc/