Tamron, Comprehensive Optical Equipment Manufacturer, Joins Yama to Keikoku's 'Support Project for Young Mountaineers' as Partner Company

Tamron Co., Ltd. (headquartered in Saitama City), a comprehensive optical equipment manufacturer, announces its participation as a partner company in the 'Support Project for Young Mountaineers' launched by Yama to Keikoku Co., Ltd., an initiative aimed at nurturing and supporting the next generation of mountaineers.

The company has declared its long-term vision toward 2035: 'Capturing, measuring, and connecting—becoming a company that creates health for people and nature.' We are committed to realizing a 'rich and fulfilling society' where people and nature coexist harmoniously, filled with joy, inspiration, and peace of mind. Through participation in this project, we will support the courageous challenges of young people venturing into nature and encourage the joy of recording irreplaceable 'emotions' born in the natural world.

Background and Objectives of Participation

Tamron has developed innovative products that expand creative freedom by combining original optical design and advanced manufacturing technologies, particularly in areas such as interchangeable lenses for mirrorless cameras.

The 'emotions' experienced by mountaineers in the natural world are invaluable assets that enrich life. Tamron continues to integrate technologies that 'capture' the visible world faithfully and deliver emotion, 'measure' changes in natural environments, and 'connect' these through analysis into social value. Participation in this project is positioned as part of our sustainability initiatives—fostering the next generation to help create a healthy, shared future between humanity and nature—built upon our core optical technologies.

Through our lenses, Tamron will support the free-spirited expression and bold challenges of young people, co-imagining the possibilities ahead and contributing to a sustainable, 'rich and fulfilling society'.

Specific Support Activities

As a partner company of this project, Tamron will provide the following support to assist young mountaineers in their expressive activities.

Loan of Latest Interchangeable Lenses for Mirrorless Cameras

In mountaineering and outdoor activities, minimizing load weight is a critical safety factor. Tamron will lend our lens lineup, renowned for achieving both 'superior image quality and outstanding resolution' and 'compact, lightweight design,' to participating groups in the project (such as university alpine clubs and mountaineering clubs). This support aims to reduce physical burden in harsh environments while enabling participants to capture peak moments in the highest quality.

[Examples of Lenses Provided]

・ High-ratio zoom lenses

25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) for Sony E-mount

18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) for Sony E-mount, Nikon Z-mount, Canon RF-mount, Fujifilm X-mount

・ Large-aperture standard zoom lenses

35-100mm F/2.8 Di III VXD (Model A078) for Sony E-mount, Nikon Z-mount

Interchangeable Lens Experience Events and Workshops

To help young mountaineers maximize camera and lens performance and express the beauty of nature in their own unique way, Tamron plans to host lens experience events and workshops on photography techniques and etiquette around autumn 2026.

About the 'Support Project for Young Mountaineers'

Launched by Yama to Keikoku, this project comprehensively supports young (youth) mountaineers in areas such as safety, skills, and equipment to nurture the next generation of mountain culture.

[Official Project Website: https://www.yamakei-online.com/yk/tozanyouth/]

About Yama to Keikoku Co., Ltd.

Founded in 1930, the company operates publishing businesses centered on the monthly mountaineering magazine 'Yama to Keikoku,' covering natural sciences, outdoor activities, lifestyle, and health. It also runs digital media and services. As it approaches its 100th anniversary in 2030, the company has adopted the vision 'Carrying the wonder of nature into the next 100 years,' under which the 'Support Project for Young Mountaineers' is a key initiative. Additionally, it engages in solution-based businesses in collaboration with corporations and local governments, aiming to revitalize regional communities through mountaineering and outdoor activities.

https://www.yamakei.co.jp/

About Tamron Co., Ltd.

Tamron is a comprehensive optical equipment manufacturer providing innovative optical products, from consumer and OEM brands—including interchangeable lenses for mirrorless cameras—to optical components serving various industrial fields. Moving forward, we will continue leveraging our rich creativity and advanced technological capabilities, expanding our focus across diverse industries, while striving to conduct business activities with careful consideration for environmental conservation. For more information, please visit the official Tamron website (https://www.tamron.com/jp/).

Optical Products Offered

Interchangeable lenses for mirrorless cameras, interchangeable lenses for DSLR cameras, lenses for surveillance cameras, lenses for factory automation/machine vision, lenses for video conferencing, camera modules, lenses for automotive cameras, lenses for camcorders, lenses for digital cameras, lenses for drones, medical lenses, various optical device components, and more