Not Just Sushi! 'Sushinoko' Turns into a Bag! Anya Hindmarch × 'Sushinoko' Highly Anticipated Second Collaboration Released!

Tamanoi Vinegar Co., Ltd. (Headquarters: Sakai, Osaka; President: Takaya Haruno), a vinegar manufacturer weaving tradition and innovation since the Toyotomi era around 1590, is collaborating with British luxury brand Anya Hindmarch. The collaboration launches on the Anya Hindmarch online store on June 18, 2026, and in-store starting June 19, 2026. This is the second collaboration between 'Sushinoko' and Anya Hindmarch following the first in 2022, introducing three new items.

This project is based on the concept of Anya Hindmarch's popular 'Anya Brands' line: 'to turn the ordinary into something extraordinary,' blending unique Japanese motifs. The simple yet impactful package design of 'Sushinoko' was highly praised, and the 2022 collaboration gained significant attention for the unexpected combination of luxury bead bags and powdered sushi vinegar. Following this success, three items will be introduced for the 2026 Fall Collection.

■ Product Overview
■ Release Dates
Anya Hindmarch Official Online Store: June 18, 2026 (Thursday)
Anya Hindmarch Stores: June 19, 2026 (Friday)
*Sold only at the above locations. Not available at Tamanoi Vinegar.

Product Inquiries:
■ Anya Hindmarch Japan
Phone: 0800-800-9120
https://www.anyahindmarch.jp/

1. 'Sushinoko' N/S Tote
Price: 120,000 yen (tax excl.)
Size: H35×W32×D14 cm
Materials: Body - Paper Raffia; Leather - Cowhide

2. 'Sushinoko' Loose Pocket
Price: 54,000 yen (tax excl.)
Size: H11.5x W18.5 cm
Material: Goat Leather

3. 'Sushinoko' Zip Card Case
Price: 50,000 yen (tax excl.)
Size: H8x W13 cm
Material: Goat Leather

■ About 'Sushinoko', a 63-year long-seller
The world's first powdered sushi vinegar that allows you to easily make delicious sushi rice just by sprinkling and mixing. It prevents stickiness even with leftover rice. Since its launch in 1963, it has been loved as a seasoning for making authentic sushi rice. Recently, new ways of enjoying 'Sushinoko' have emerged, such as combining it with potato chips, attracting attention on social media.

■ About Anya Hindmarch
Founded in London in 1987, Anya Hindmarch has grown into a globally known brand. It is recognized not just for luxury, but for valuing the functionality of storing and carrying items, sharing enjoyment with customers, and pursuing sustainability in craftsmanship.

■ Company Overview
Company: Tamanoi Vinegar Co., Ltd.
Location: 1-1-32 Kurumanocho-nishi, Sakai-ku, Sakai, Osaka
President: Takaya Haruno
Founded: June 1907
Business: Manufacturing and sales of brewed vinegar, powdered vinegar, seasonings, retort pouches, sweets, health drinks, and sales of alcoholic beverages.