Sekisui Chemical Builds Sustainable Recruitment Foundation by Implementing "MyTalent Platform" for AI-Native Hiring

TalentX Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Takashi Suzuki; Stock Code: 330A; hereinafter "TalentX") is pleased to announce that "MyTalent CRM," part of the AI-native recruitment platform "MyTalent Platform," has been implemented by Sekisui Chemical Co., Ltd. (President: Ikusuke Shimizu; hereinafter "Sekisui Chemical").

By combining this with the referral recruitment service "MyRefer (MyTalent Refer)" already implemented by Sekisui Chemical, we will support the construction of a sustainable recruitment foundation that leverages long-term relationships with potential candidates as assets.

Background of Implementation: Launching structured referral recruitment and talent pool recruitment to leverage past connections in pursuit of hiring top talent

In its long-term vision "Vision 2030," Sekisui Chemical advocates "Innovation for the Earth" and strives to contribute to solving social issues through a wide range of domains from living environments to life sciences. The company has made "a company where all employees want to take on challenges" a pillar of its human resources strategy and has focused on hiring talented individuals capable of creating their own value. However, in an increasingly competitive recruitment market, the company faced the challenge of not being able to sufficiently convey its authentic culture and appeal to individuals with whom it had no prior contact or to "potential job changers."

To address this, the company implemented the referral recruitment service "MyRefer (MyTalent Refer)" in 2024. By establishing a system that allows employees to easily make referrals using QR codes, etc., which were previously spontaneous, they fostered a referral culture and achieved 8 hires in the first year of implementation. Furthermore, Sekisui Chemical implemented the AI-native recruitment CRM "MyTalent CRM" to leverage relationships with past rejected candidates and former employees (alumni) – "people who once resonated with Sekisui Chemical's culture" – as assets. The company has built a system that creates encounters with candidates not by "chance" but by "inevitability." Moving forward, by promoting "AI-native recruitment" where AI supports optimal candidate matching, they aim to establish a system where HR can truly focus on "decision-making and building deep relationships."

Comment from Nozomi Tsukakoshi, Section Chief, Recruitment and Promotion Team, Human Resources Department, Talent Management Group, Sekisui Chemical Co., Ltd.

At Sekisui Chemical, a culture of challenging oneself and bottom-up initiatives is deeply rooted, respecting the desire to "do what I want to do" without fear of failure. We do not want encounters with people who resonate with this culture to end merely by "chance."

Through the promotion of referral recruitment with "MyRefer (MyTalent Refer)," the culture of conveying our company's appeal through our employees' hands has steadily spread. And the "MyTalent CRM" introduced this time, we are confident, will become an important bridge for continuing to connect with those who may not be the right fit at this moment, or those who have chosen a different path, as "fans" of Sekisui Chemical. With this implementation, we will pursue a warm recruitment approach that stays close to each individual's career and fosters new opportunities at the appropriate time.

Interview Article: https://mytalent.jp/lab/case_sekisui/

About the AI-Native Integrated Talent Acquisition Platform "MyTalent Platform" / "MyTalent CRM"

"MyTalent Platform" is Japan's first AI-native integrated talent acquisition platform that achieves sustainable acquisition of top talent all-in-one. To break away from the "throwaway" recruitment model that relies on traditional external services and applicant tracking systems (ATS), it integrates all functions such as talent pools, branding, referrals, and candidate management, based on a recruitment CRM that converts candidate data into management assets. With the concept of "AI drives connections, humans drive engagement," AI functions not merely as an efficiency tool but as a core engine for designing the candidate experience (CX), supporting companies' talent acquisition (sustainable acquisition of top talent) by seamlessly connecting everything from attraction to acquisition, relationship building, selection, hiring, and post-hire success.

In addition, "MyTalent CRM" within this platform is an AI-native recruitment CRM that centrally manages data of past candidates, potential job changers, etc., as a talent pool and converts it into management assets for the company. AI visualizes the degree of job change intention from candidates' behavioral history and automatically recommends optimal job openings and content at the optimal timing. Furthermore, by automating the acquisition process, such as generating and distributing scout message drafts with AI, it enables sustainable talent acquisition using only the company's own data, without relying on external services such as recruitment agencies or job advertisements.

(Service Site: https://mytalent.jp)

【Company Overview】

Company Name: TalentX Co., Ltd. (Stock Code: 330A)

Location: 1-6-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-7107 (Shiodome City Center 17F)

Representative: Takashi Suzuki, President & CEO

Established: May 28, 2018

Company HP: https://talentx.co.jp

"MyTalent Platform" Service HP: https://mytalent.jp/