Men's Wax Hair Removal Brand Men's Gorilla Surpasses 5,000 Nationwide Retail Stores—Growing Demand for "At-Home Hair Removal" Without Salon Visits

Takeuchi Pharmaceutical Co., Ltd. (Headquarters: Nishi-Gotanda, Shinagawa-ku, Tokyo; President and CEO: Yutou Ogura), a company engaged in D2C and OEM businesses for health foods and cosmetics, as well as wholesale distribution, announces that its men's wax hair removal and depilatory brand, Men's Gorilla, has surpassed a cumulative total of approximately 5,000 retail stores nationwide.

In recent years, the men's beauty market has been expanding.

According to the "Survey of Service Industries" published by Japan's Ministry of Economy, Trade and Industry (METI), the esthetic salon market is growing, with increasing interest in beauty services for men. Additionally, due to the widespread use of social media and the normalization of online meetings, awareness of personal appearance and grooming has become more important than ever.

Meanwhile, the hair removal salon industry has recently undergone restructuring due to changing business conditions. According to a survey by Teikoku Databank, in 2024, the number of hair removal salon bankruptcies reached 16—the highest on record for the second consecutive year. Against this backdrop of market change, attention is increasingly turning to at-home self-care solutions, as consumers seek convenient alternatives to ongoing salon visits.

Men's Gorilla has focused on this growing self-care demand, developing products under the concept of "easy men's grooming at home." The brand offers a range of convenient, at-home products, including its flagship nose hair wax removal kit, depilatory creams, and wax hair removal sheets.

As a result, the product line has been widely adopted across drugstores, home centers, discount stores, and other retail channels nationwide, reaching a cumulative total of approximately 5,000 stores.

Furthermore, the flagship product, "Men's Gorilla Nose Hair Wax Removal Kit (3 uses)," has shipped over 180,000 units cumulatively, and the entire Men's Gorilla series has surpassed 1 million units sold across both e-commerce and in-store channels, earning widespread customer loyalty.

Going forward, Takeuchi Pharmaceutical will continue advancing product development and distribution expansion to make men's grooming care more accessible.

Why Men's Gorilla Is Gaining Popularity

Men's Gorilla addresses specific male consumer needs, such as "lack of time to visit salons" and "desire to groom on one's own schedule," through its product lineup.

In particular, the nose hair wax removal kit has gained strong support due to its convenience and quick treatment time at home, becoming a flagship hit product for the brand.

Additionally, with the expanding men's beauty market and growing variety of self-care products, interest in easy-to-use at-home hair removal and depilatory items continues to rise.

Men's Gorilla Key Products – Cumulative Shipment Performance

Introducing Popular Men's Gorilla Products

Men's Gorilla Nose Hair Wax Removal Kit

Product Name: Men's Gorilla Nose Hair Wax Removal Kit (3 uses) / Price: 550 JPY (incl. tax)

A popular flagship product of the brand.

This at-home self-care item uses a dedicated wax to easily remove nose hair at home. Its quick and convenient application has made it a favorite among many customers.

Available in three variants:

- 3 uses

- 6 uses

- 12 uses

Customers can choose according to usage frequency and needs.

The brand also offers limited-edition packaging in collaboration with the popular gorilla "Shabani," which has gained wide customer support.

How to Use:

Place the wax into the dedicated container and heat in the microwave (approx. 2 minutes) to melt. Apply the wax to the dedicated stick, insert into the nostril, wait for the wax to harden (approx. 1 minute), then pull out quickly.

Simple and Fast Application Method

Men's Gorilla Depilatory Cream

A depilatory cream that allows easy at-home care for unwanted hair on arms, legs, chest, and other body areas.

Product Name: Men's Gorilla Depilatory Cream 230g / Price: 1,518 JPY (incl. tax)

Valued as a men's self-care product for enabling convenient grooming anytime, without visiting a salon.

How to Use:

First, trim long hairs. Apply the cream evenly over the targeted area on clean skin. Leave for 5–10 minutes, then wipe off with a towel and rinse thoroughly with water or lukewarm water.

Depilatory Cream – Safe for Full-Body Use

Men's Gorilla Wax Hair Removal Sheets

Product Name: Men's Gorilla Wax Hair Removal Sheets / Price: 1,000 JPY (incl. tax)

Wax sheets that remove unwanted hair simply by applying and peeling off.

Due to their ease of use, these sheets are popular even among first-time at-home hair removal users.

Wax Hair Removal Sheets – Remove Hair from the Root, Easy Hair Removal Anytime, Anywhere

How to Use:

Warm the wax sheet slightly with both hands, then split into two sheets. Apply one sheet along the direction of hair growth on the area to be treated. Press firmly to ensure good adhesion, then quickly peel off in the opposite direction of hair growth while holding the skin taut. After use, wipe away any residual wax with the included cleansing wipe or baby oil.

Application Method

Reference Materials

- Ministry of Economy, Trade and Industry (METI), "Survey of Service Industries (Esthetic Salon Statistics)"

- Teikoku Databank, "Trend of Bankruptcies in the Hair Removal Salon Industry (2024)"

- Takeuchi Pharmaceutical Co., Ltd. research (Men's Gorilla Series Shipment and Retail Store Count, as of May 2026)

〈Retail Stores〉

Available nationwide at drugstores, variety stores, discount stores, and e-commerce marketplaces

〈Company Overview〉

The company operates proprietary brands including a protein brand (THE PROTEIN, aka “The Pro”), health foods, skincare and body care products (excluding makeup) for mothers and babies, men's skincare, and wax hair removal products. With its own manufacturing facility in Adachi-ku, Tokyo, the company has established an integrated supply chain management (SCM) system, managing everything from raw material sourcing to manufacturing and sales in-house, enabling end-to-end product development. In addition, the company runs an OEM business leveraging its expertise in product development and marketing. It also serves as the exclusive distributor in Japan for Korean cosmetics brands <BLESSED MOON/alternativestereo> and operates a wholesale business for its own products.

Company Name: Takeuchi Pharmaceutical Co., Ltd.

Representative: President and CEO Yutou Ogura

Address: Gotanda NT Building 5F, 1-18-9 Nishi-Gotanda, Shinagawa-ku, Tokyo

Founded: September 2016

URL: https://takeuchi-corp.jp/

Business Activities: D2C and OEM businesses for health foods and cosmetics

Public Relations Contact: Masuda

E-MAIL: pr@kinpica.jp