[Takashimaya Online Store] "2026 Takashimaya Summer Gifts - Takashimaya O-Chugen -" Orders Start Today!

Due to the prolonged impact of rising prices, there is a growing tendency to consider not only the product price but also shipping fees when sending gifts, making the desire to "send something that will delight the recipient wisely and without undue burden" a key selection criterion. For O-Chugen (mid-year gifts), free shipping items, which allow gifts to be sent "without worrying about shipping costs," have gained popularity, with sales of free shipping eligible products reaching a five-year high last year. In response to these needs, the online store will offer a maximum of approximately 1,500 free shipping items during the campaign period. Additionally, we provide a comprehensive lineup unique to e-commerce, allowing customers to choose from a wide range of price points and categories. In addition to classic "gifts that are appreciated as summer greetings," we will propose "selected O-Chugen" that cater to various gifting occasions, including business use, home consumption, and social gifts for casually expressing gratitude. 2026 Takashimaya Summer Gifts - Takashimaya O-Chugen - Campaign Period: Until 10:00 AM on Tuesday, August 4, 2026 *Some items will be available until 10:00 AM on Sunday, August 9. Orders for purposes other than O-Chugen will be accepted until 10:00 AM on Monday, August 31. See Details ### "Free Shipping" Items Are Welcome, Especially Now with Continued Price Hikes Even when choosing gifts, there is a growing tendency to prioritize "overall satisfaction" in addition to product price. To meet the demand for "conveying feelings properly without undue burden," we will offer a maximum of approximately 1,500 items with free shipping nationwide across Japan during the campaign period, providing choices across a wide range of price points and categories. *Appropriate shipping fees are paid to the delivery service provider based on contracts. ### Free Shipping Gifts O-Chugen for business use remains strong. Services for business users are also being enhanced. In recent years, while ceremonial gifts have been on a declining trend, O-Chugen usage by business users in the online store last year increased by +12% year-on-year, reaching over 40% of the total O-Chugen sales share. Against the backdrop of this increasing business need, we have newly incorporated convenient functions into this year's O-Chugen sales battle to support large-volume deliveries for business scenarios. These include a special feature "50 Popular O-Chugen Gifts for Business Partners" where customers can select popular brands and products for business partners from a list page, as well as "Address Book Bulk Registration Service" and "Address Book Registration Agency Service" to efficiently manage multiple delivery addresses. ### 50 Popular O-Chugen Gifts for Business Partners An abundance of premium, rare, and trending food and sweets that cater to specific preferences in gift selection! Against the backdrop of changing customer needs that prioritize product quality, the main food and sweets categories are seeing a trend towards selecting items with a sense of premium quality, rarity, and trending appeal, especially on social media, not only for gifts but also for home use. In 2026, we will continue to offer a comprehensive selection of products (approximately 750 items in the food and sweets categories) to meet customer expectations, creating "new encounters with food" that satisfy both gifting and home use. #### [Examples of Featured Products] *Prices include consumption tax. *Some featured products may differ from those available at Takashimaya stores. *Sales periods, delivery dates, shipping fees, and熨斗 (noshi) styles may vary by product. Please refer to the product details page for more information. *Appropriate shipping fees are paid to the delivery service provider based on contracts. *Images are for illustration purposes only. ##### Sweets (Western Confectionery) The undisputed No. 1 popular category for summer gifts in the online store (Western confectionery), in addition to the traditional reasons for popularity such as "richness and sweetness of flavor," has recently seen attention drawn to the "healthiness of fruit" and the enjoyment of "new textures." Products with an obvious fruity feel, such as those liberally using whole fruits, visually appealing items, and new textured sweets combining ingredients with different textures, are gaining support. - [Free Shipping][Social Gift Compatible] Fruit Jelly 9-piece set 3,240 yen - [Free Shipping][Social Gift Compatible] Ice & Sherbet 5 varieties, 10-piece set 5,400 yen ##### Delicatessen Mainly for home consumption, there is a premiumization from simple time-saving needs to "rewarding meals that become the star of the dining table." Local gourmet foods, frozen foods created by famous restaurants, and department store basement brands are popular. - [Free Shipping][Social Gift Compatible] Chilled Delicatessen Assortment with Cooling Dashi Gelee 5,400 yen - [Free Shipping] Shrimp Cutlet & 4-variety Croquette Set 5,400 yen ##### Fruits Fruits, whose quality is easy to discern and which are perfect for health-conscious and seasonal preferences, are gaining support as highly satisfying summer gifts for both senders and recipients. - [Free Shipping]