To All Members of the Press, July, 2026

Takaraush Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takashi Saito, hereinafter "Takaraush"), which plans, produces, and operates experiential content "Real Treasure Hunt," has partnered with Toei Company, Ltd. (Chuo-ku, Tokyo / President and CEO: Fumio Yoshimura) to launch the "Kamen Rider x Treasure Hunt Package," a mystery-solving event that can be enjoyed while touring facilities, theme parks, and regions.

This event is a treasure hunt that brings together "Kamen Rider Kuuga, Kamen Rider W (Double), Kamen Rider Zero-One, and Kamen Rider GAVV" born from the Heisei to Reiwa eras.

Original mysteries are created to match the characteristics of the facility, theme park, or region. Participants will tour the area, challenge themselves to rescue the Kamen Riders captured by monsters, and cooperate with the rescued Riders to find the precious treasure stolen by the evil secret society, making it a full-fledged, circulating treasure hunt event.

Furthermore, life-sized panels of Kamen Riders can be installed within the area, allowing for the creation of the event's world view throughout the venue. Additionally, the treasure map features original mystery-solving problems, allowing participants to enjoy both treasure hunting and mystery solving.

Original novelty items will be presented upon clearing the event.

The content is designed to satisfy not only families but also Kamen Rider fans.

Kamen Rider Treasure Hunt Package Plan Overview ● Implementation Period: Set by the facility for a period of 1 to 3 months ● Venue: Commercial facilities, theme parks, local governments ● Target Audience: Families, fans of the series ● Theme: Utilizing the world of Kamen Rider ● Estimated Time: Approximately 1 to 2 hours * Confirmation with the copyright holder is required regarding implementation feasibility.

Organizers: Toei Company, Ltd. / Takaraush Inc. Planning and Production: Takaraush Inc.

【Key Points of This Plan】 1 Increased Customer Attraction Through the Use of Highly Popular Characters

As the event utilizes "Kamen Rider," it can appeal not only to families but also to fans of the series! Original visuals for the program can also be used as promotional tools!

2 Facility Touring Event Rich in Gameplay

Participants solve mysteries written on their kits and search for hidden information within the area, becoming engrossed in touring the entire area. This naturally extends their stay, and with opportunities for shopping and breaks at restaurants while searching, economic effects can be expected!

"Takaraush" Creates New Economic Activity Through Treasure Hunts and Mystery Solving

Takaraush is the only "specialized treasure hunt company" in Japan, with over 20 years of experience in the treasure hunt business since its founding.

They have conducted numerous circulating and touring events, both indoors and outdoors, such as treasure hunts and mystery-solving events.

With over 450,000 members, they create new economic activities daily by holding collaborative events with companies, regions, and facilities.

Furthermore, "Real Treasure Hunt," with over 10 million cumulative participants, is a unique experiential program that offers the thrill of facing challenges and finding treasure with one's own hands in an extraordinary setting. By utilizing existing tourism resources from a new perspective and weaving regional/facility traditions, culture, and characteristics into the treasure hunt's theme and story, they aim to promote its appeal.

Headquarters: Shinagawa Seaside South Tower 11F, 4-12-1 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002

President and CEO: Takashi Saito

Established: January 2003

Phone Number: 03-6417-1204 (Main)

Business Activities: Operation of Real Treasure Hunt "Takarush!", advertising agency business utilizing treasure hunts, customer attraction measures for facilities and regions, planning and operation of events as material for group tours and training, etc.

URL: https://takarush.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event