Magic-themed experience facility 'NANICA-NAGOYA-' surpasses 70,000 visitors in just six months!

Takaraush, a company specializing in the planning, production, and operation of interactive treasure hunts, opened the magic-themed mystery-solving facility 'NANICA-NAGOYA-' in Nagoya, Aichi Prefecture, on December 23, 2025. The facility has recently surpassed a cumulative visitor count of 70,000.

●Visitors from across Japan
As the second store following the one in Shimokitazawa, Tokyo, 'NANICA-NAGOYA-' is based on the concept of a 'magic world hidden from the human realm.' It features an immersive space behind giant paintings and various mystery-solving content. Since opening, word of mouth and social media buzz have drawn many visitors not only from the Tokai region but from all over the country.

●Significant success with Nagoya City Transportation Bureau collaboration
The interactive mystery-solving event 'The Witch's Ticket and the 7th Route,' co-hosted with the Nagoya City Transportation Bureau since December 23, 2025, is approaching its climax ahead of the June 30, 2026, deadline. Participants tour various locations in Nagoya, discovering 'magic circles' and unraveling the secrets hidden in the subway system. Many participants have praised the event as a new regional experience that fuses transportation, city walking, and puzzle-solving, with comments such as 'The city of Nagoya itself became the stage for the story' and 'It's the first time I've traveled around the city like this using the subway.'

●From a 'facility' to a 'city destination'
Six months after opening, the goal has been to create more than just a puzzle facility; it aims to be a 'gateway to stories' that encourages people to visit. The 70,000 visitors represent the fusion of the city of Nagoya with NANICA, acting as a new movement hub for the Sakae area.

●Expansion of experiences with 4 new contents
NANICA-NAGOYA- has added four new contents in the last six months, including magic trials involving conversations with cast members, high-tension missions under time limits, and creature exploration experiences. It continues to evolve into a 'magic world' where new stories can be found with every visit.

●Future Outlook
Takaraush is preparing for further expansion beyond Shimokitazawa and Nagoya. The goal is to create entertainment linked to local history, culture, streets, transportation, and tourist facilities. The challenge of 'urban development through magic and mystery-solving' born in Nagoya will continue to spread.

●NANICA-NAGOYA- Overview
- Name: NANICA-NAGOYA-
- Address: 4F, BECOME SAKAE, 3-32-6 Sakae, Naka-ku, Nagoya, Aichi
- Access: 3-minute walk from Yabacho Station on the Meijo Line
- Hours: 11:00-21:00 (Weekdays), 10:00-21:00 (Weekends/Holidays)
- Closed: Wednesdays