A Mix of Profound Texture and Pop Neon Sign Design! "Sanrio Characters Vivid Neon Pin Badge"

Takara Tomy Arts Co., Ltd., a member of the Takara Tomy Group, will sequentially release the 'Sanrio Characters Vivid Neon Pin Badge' Gacha® (capsule toy) product, featuring neon sign-style designs of Sanrio characters, starting in late May 2026 at capsule vending machines nationwide. The suggested retail price is 300 yen (including tax) per play.

This product, the 'Sanrio Characters Vivid Neon Pin Badge', incorporates popular Sanrio characters into vivid and striking designs inspired by neon signs. With a pop and somewhat nostalgic neon expression, combined with the natural texture of the base material, the design allows users to enjoy the characters in an impressive way.

The lineup consists of 8 types in total: 'Hello Kitty', 'My Melody', 'Kuromi', 'Hangyodon', 'Cinnamoroll', 'Tuxedosam', 'Pompompurin', and 'Pochacco'. Each character is combined with related motifs to express a neon sign-style design. Despite the simple design, efforts were made to bring out the individuality of each character.

Coloring on the raised portions expresses a more realistic neon sign-style design.

Zinc alloy is used for the main body material, featuring a substantial weight and a profound texture that can be felt when held. While utilizing the base color of the pin badge, applying coloring only to the raised portions expresses the atmosphere of a neon sign enveloped in light. While maintaining the cuteness of the characters and pop design, the subdued material feel makes it an item that is easy for adults to incorporate.

Please casually attach it to pouches, backpacks, bags, etc., and enjoy it as an accent that adds fun to your daily life.

Example of use

■ Lineup
Hello Kitty
My Melody
Kuromi
Hangyodon
Cinnamoroll
Tuxedosam
Pompompurin
Pochacco

≪Product Overview≫
'Sanrio Characters Vivid Neon Pin Badge'
■ Price: 300 yen (tax included) per play / 8 types in total
(Hello Kitty, My Melody, Kuromi, Hangyodon, Cinnamoroll, Tuxedosam, Pompompurin, Pochacco)
■ Release Date: Scheduled to be released in late May 2026
■ Target Age: 15 years old and above
■ Body Size: Approximately 35mm
■ Material: Body: Zinc alloy, Pin/Clasp: Brass
■ Product Website: https://www.takaratomy-arts.co.jp/items/item.html?n=Y903595
(* After the product is released, you can search for stores selling it via the 'Gacha Search' displayed on the page)
■ Gacha® Official Website: https://www.takaratomy-arts.co.jp/items/gacha/
■ Available Locations: Capsule vending machines installed at variety stores, mass retailers, etc. nationwide
■ Copyright Notice: © 2026 SANRIO CO., LTD. APPROVAL NO. L660315
* 'Gacha' and 'GACHA' are registered trademarks of Takara Tomy Arts Co., Ltd. in Japan.
* The photos shown are under development and may differ slightly from the actual product.