Sugi-chan Becomes a Wild Professor in a 'Sleeveless Lab Coat'!? New Pokemon Frienda TV Commercial 'Pokemon Frienda Debut Support Campaign' Edition
Takara Tomy Arts and Marvelous announce a new TV commercial for 'Pokemon Frienda' starting April 10, 2026. Featuring comedian Sugi-chan, the campaign offers players a free Pokemon pick starting April 11.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 13:00
- 🔍 Collected: April 10, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 07:48 (238h 47m after Collected)
Toy maker Takara Tomy Arts Co., Ltd. (President: Toshihisa Kondo / Location: Katsushika-ku, Tokyo) of the Takara Tomy Group, in a joint venture with game maker Marvelous Inc. (President: Shinichi Terui / Location: Shinagawa-ku, Tokyo), will broadcast the new TV commercial 'Pokemon Frienda Debut Support Campaign' for the commercial kids' amusement machine 'Pokemon Frienda' nationwide starting Friday, April 10, 2026.
In the new TV commercial, talent Sugi-chan appears as a 'wild professor'. Coinciding with the 'Debut Support! Get Your Own Pokemon! Campaign' starting on Saturday, April 11, he is dressed in a 'professor style' wearing a lab coat. With the line 'If you write your name wildly, it's your very own Pokemon,' the commercial depicts the joy of choosing one from Sprigatito, Charmander, and Piplup to get your very own Pokemon. This campaign stages the early event familiar in Pokemon video games and TV anime—'receiving your first Pokemon from the professor and beginning your adventure'—so that players can actually experience it. Starting on Saturday, April 11, the day after the TV commercial airs, at stores where 'Pokemon Frienda' is installed, you can choose your favorite of the 3 Pokemon and receive it as a 'Frienda Pick'.
Please enjoy powerful battles wildly with your very own Pokemon in 'Pokemon Frienda'.
■ The 'wild professor' played by Sugi-chan introduces the fun of Pokemon Frienda in his familiar wild tone! Also pay attention to his wild professor style wearing his trademark 'sleeveless' lab coat!
Sugi-chan, familiar with his catchphrase 'Wild, isn't it~', appears as a 'wild professor' in this commercial. In his wild professor style combining his trademark sleeveless denim with a lab coat, he introduces the fun of 'Pokemon Frienda' with the line 'If you write your name wildly, it's your very own Pokemon.'
By choosing your favorite Pokemon from Sprigatito, Charmander, and Piplup and writing your name on it, it becomes 'your very own Pokemon'. This unique charm of 'Pokemon Frienda' is expressed clearly utilizing Sugi-chan's bright and unique presence. With a fast-paced production and Sugi-chan's friendly reactions, the exciting world of 'Pokemon Frienda' is portrayed joyfully. It depicts the charm of 'Pokemon Frienda' that makes you want to play it yourself.
■ TV Commercial Overview
Title: Pokemon Frienda New TVCM 'Pokemon Frienda Debut Support Campaign' Edition 15 seconds
Broadcast Start: Friday, April 10, 2026
Cast: Sugi-chan
TVCM URL: [Link]
In the new TV commercial, talent Sugi-chan appears as a 'wild professor'. Coinciding with the 'Debut Support! Get Your Own Pokemon! Campaign' starting on Saturday, April 11, he is dressed in a 'professor style' wearing a lab coat. With the line 'If you write your name wildly, it's your very own Pokemon,' the commercial depicts the joy of choosing one from Sprigatito, Charmander, and Piplup to get your very own Pokemon. This campaign stages the early event familiar in Pokemon video games and TV anime—'receiving your first Pokemon from the professor and beginning your adventure'—so that players can actually experience it. Starting on Saturday, April 11, the day after the TV commercial airs, at stores where 'Pokemon Frienda' is installed, you can choose your favorite of the 3 Pokemon and receive it as a 'Frienda Pick'.
Please enjoy powerful battles wildly with your very own Pokemon in 'Pokemon Frienda'.
■ The 'wild professor' played by Sugi-chan introduces the fun of Pokemon Frienda in his familiar wild tone! Also pay attention to his wild professor style wearing his trademark 'sleeveless' lab coat!
Sugi-chan, familiar with his catchphrase 'Wild, isn't it~', appears as a 'wild professor' in this commercial. In his wild professor style combining his trademark sleeveless denim with a lab coat, he introduces the fun of 'Pokemon Frienda' with the line 'If you write your name wildly, it's your very own Pokemon.'
By choosing your favorite Pokemon from Sprigatito, Charmander, and Piplup and writing your name on it, it becomes 'your very own Pokemon'. This unique charm of 'Pokemon Frienda' is expressed clearly utilizing Sugi-chan's bright and unique presence. With a fast-paced production and Sugi-chan's friendly reactions, the exciting world of 'Pokemon Frienda' is portrayed joyfully. It depicts the charm of 'Pokemon Frienda' that makes you want to play it yourself.
■ TV Commercial Overview
Title: Pokemon Frienda New TVCM 'Pokemon Frienda Debut Support Campaign' Edition 15 seconds
Broadcast Start: Friday, April 10, 2026
Cast: Sugi-chan
TVCM URL: [Link]